vs
Comparison
OpenX vs Microsoft
Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.
OpenX operates a supply-side platform and real-time ad exchange that lets publishers sell display, mobile, video and connected TV ad inventory programmatically to advertisers. It also provides tools for curation, deal creation, supply-side targeting and fraud detection.
Xandr, formerly AT&T's ad tech unit and now part of Microsoft Advertising, offers programmatic advertising technology for buying and selling digital ads. It covers search ads on Bing and partner engines, display, native, video and CTV ads, plus publisher monetization and deal curation tools.
- Company
- Not stated
- Not stated
- Registered in
- Unknown
- Unknown
- Online since
- Unknown
- Unknown
- Audience
- Smaller site
- Smaller site
- Trackers on the homepage
-
- Marketing and email tracking: HubSpot, Marketo
- Tag manager: Google Tag Manager
- fewer
- Marketing and email tracking: Marketo
- Ad trackers
- None
- None
- Cookie banner
- OneTrust
- –
- Prices
- No pricing page found
- No pricing page found
- Last price change
- –
- –
- Privacy policy changes
- 0
- 0
- Terms changes
- 0
- 0
- Open positions
- –
- –
Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.