PrettyLittleThing

01 · Who’s behind it

Who runs PrettyLittleThing

PrettyLittleThing prettylittlething.com

Shop the latest in women's fashion, lifestyle and beauty online at PrettyLittleThing, the ultimate style source for every kind of It Girl. Order today from PLT.

Wikidata: UK-based fashion retailer

Company

No imprint we could read

Online since

Not in the Internet Archive

Audience

In English

02 · Privacy

What PrettyLittleThing tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

1. 01
   Boohoo Group boohoo.com English 2 trackers

   boohoo | Womens and Mens Clothes | Shop Online Fashion

   Shop boohoo's range of women's and men's clothing for the latest fashion pieces you need to be adding-to-basket, with 100s of new styles landing every day!

   • AB Tasty
   • Amazon SES
   • Amazon CloudFront
   • Google Search Console
   • Google Tag Manager
   • Google Workspace

   0 say Boohoo Group is a good alternative to PrettyLittleThing 0 say Boohoo Group isn’t a real alternative to PrettyLittleThing

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2. 02
   Fashion Nova fashionnova.com English No trackers

   Fashion Nova | Trendy Clothes for Women, Men & Plus Sizes

   Trend-first fashion for every body. Shop Fashion Nova for dresses, jeans, matching sets & more for women, men, plus size, and kids. Free shipping available.

   • Amazon SES
   • Atlassian
   • Google Search Console
   • Google Workspace
   • Microsoft 365
   • Apple Business

   0 say Fashion Nova is a good alternative to PrettyLittleThing 0 say Fashion Nova isn’t a real alternative to PrettyLittleThing

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3. 03
   Shein shein.com Top 1K English No trackers

   Women's & Men's Clothing, Shop Online Fashion | SHEIN

   From shoes to clothing, from sports equipment to accessories. All fashion inspiration & the latest trends can be found online at SHEIN

   • Google Search Console
   • Microsoft 365
   • Amazon Route 53
   • Apple Business
   • Firebase
   • Vue.js

   0 say Shein is a good alternative to PrettyLittleThing 0 say Shein isn’t a real alternative to PrettyLittleThing

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4. 04
   ASOS asos.com Top 10K

   British online fashion and beauty retailer

   • Atlassian
   • Google Search Console
   • Microsoft 365
   • Adobe
   • Akamai Edge DNS
   • Apple Business

   0 say ASOS is a good alternative to PrettyLittleThing 0 say ASOS isn’t a real alternative to PrettyLittleThing

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5. 05
   About You aboutyou.com

   German online fashion retailer

   • Amazon SES
   • Atlassian
   • Google Search Console
   • Google Workspace
   • Microsoft 365
   • Apple Business

   0 say About You is a good alternative to PrettyLittleThing 0 say About You isn’t a real alternative to PrettyLittleThing

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6. 06
   Sinsay sinsay.com Top 10K English 1 tracker

   Select your country - Sinsay - Great fashion, Great prices!

   Welcome to Sinsay online store. Your place to shop women, men and kids fashion. Choose your country and enjoy great fashion at great prices!

   • Google Search Console
   • Microsoft 365
   • Akamai Edge DNS
   • Cookiebot
   • Dynamic Yield
   • Google Maps

   0 say Sinsay is a good alternative to PrettyLittleThing 0 say Sinsay isn’t a real alternative to PrettyLittleThing

   Comment

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7. 07
   Zalora zalora.com.ph English 2 trackers

   ZALORA Philippines: Asia's Fashion Expert Online

   Best Fashion, Beauty & Luxury Online Shopping in the Philippines | Nationwide Shipping ✓ Cash On Delivery ✓ 30-Day Free Returns (T&C apply) ✓ 100% Authentic

   • Amazon CloudFront
   • Google Search Console
   • Google Tag Manager
   • Google Workspace
   • React
   • Amazon Route 53

   0 say Zalora is a good alternative to PrettyLittleThing 0 say Zalora isn’t a real alternative to PrettyLittleThing

   Comment

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8. 08
   Mango mango.com Top 10K

   clothing design and manufacturing company

   • Amazon SES
   • Atlassian
   • Google Search Console
   • Microsoft 365
   • Amazon Route 53
   • Adobe

   0 say Mango is a good alternative to PrettyLittleThing 0 say Mango isn’t a real alternative to PrettyLittleThing

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9. 09
   Zalando zalando.it Italian No trackers

   Abbigliamento, scarpe e accessori alla moda | Scoprili su Zalando

   Scopri su Zalando tendenze e novità di abbigliamento e accessori da donna, uomo e bambini. Trova lo stile perfetto in pochi click. Reso facile e sempre gratuito

   • Google Search Console
   • Google Workspace
   • Microsoft 365
   • Amazon Route 53
   • Adobe
   • Akamai

   0 say Zalando is a good alternative to PrettyLittleThing 0 say Zalando isn’t a real alternative to PrettyLittleThing

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10. 10
    Reserved reserved.com English 1 tracker

    Reserved & Shop Online

    Special sale in Reserved! Check out our offer of discounted products and let yourself be carried away by the magic of shopping. Now collections for WOMEN, MEN and CHILDREN at discounted prices. We invite you to our stores and online stores!

    • Google Search Console
    • Microsoft 365
    • Akamai Edge DNS
    • Cookiebot
    • Dynamic Yield
    • Google Maps

    0 say Reserved is a good alternative to PrettyLittleThing 0 say Reserved isn’t a real alternative to PrettyLittleThing

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11. 11
    Primark primark.com English No trackers

    Challenge Validation

    Irish clothing retailer

    • Atlassian
    • Google Search Console
    • Microsoft 365
    • Akamai Bot Manager
    • Apple Business
    • Mailgun

    0 say Primark is a good alternative to PrettyLittleThing 0 say Primark isn’t a real alternative to PrettyLittleThing

    Comment

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12. 12
    Next next.co.uk Top 10K

    British retailer

    • Google Search Console
    • Microsoft 365
    • Adobe
    • Akamai
    • Apple Business
    • Meta Business Suite

    0 say Next is a good alternative to PrettyLittleThing 0 say Next isn’t a real alternative to PrettyLittleThing

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13. 13
    SSENSE ssense.com

    international fashion platform that sells products from a selection of independent, luxury and streetwear designers

    • Atlassian
    • Google Search Console
    • Google Workspace
    • Microsoft 365
    • Adobe
    • Apple Business

    0 say SSENSE is a good alternative to PrettyLittleThing 0 say SSENSE isn’t a real alternative to PrettyLittleThing

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14. 14
    Bershka bershka.com

    Spanish clothing retailer

    • Google Search Console
    • Microsoft 365
    • Adobe
    • Akamai Edge DNS
    • Apple Business
    • Miro

    0 say Bershka is a good alternative to PrettyLittleThing 0 say Bershka isn’t a real alternative to PrettyLittleThing

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15. 15
    Mytheresa mytheresa.com German No trackers

    Mytheresa - The Finest Edit in Luxury

    Mytheresa bietet Ihnen den Finest Edit in Luxury! Shoppen Sie luxuriöse Designermode für Damen, Herren & Kinder von mehr als 200 Labels online.

    • Atlassian
    • Google Search Console
    • Google Workspace
    • Microsoft 365
    • Amazon Route 53
    • Adobe

    0 say Mytheresa is a good alternative to PrettyLittleThing 0 say Mytheresa isn’t a real alternative to PrettyLittleThing

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16. 16
    Lamoda lamoda.ru

    Russian online clothing store

    • Atlassian
    • Google Search Console
    • Google Workspace
    • Microsoft 365
    • Meta Business Suite
    • nginx

    0 say Lamoda is a good alternative to PrettyLittleThing 0 say Lamoda isn’t a real alternative to PrettyLittleThing

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17. 17
    Zara zara.com Top 10K

    retailer for clothing and perfumes, headquartered in Spain

    • Atlassian
    • Google Search Console
    • Microsoft 365
    • Adobe
    • Akamai Edge DNS
    • Apple Business

    0 say Zara is a good alternative to PrettyLittleThing 0 say Zara isn’t a real alternative to PrettyLittleThing

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18. 18
    Dafiti dafiti.com.br Portuguese 5 trackers

    Esquenta Black Dafiti: Ofertas e Preços Absurdos - Compre

    Aproveite o Esquenta Black Dafiti com ofertas exclusivas, descontos incríveis e preços reduzidos em seleções absurdamente especiais.

    • Google Search Console
    • Google Tag Manager
    • Google Workspace
    • Amazon Route 53
    • Bing Webmaster Tools
    • Criteo

    0 say Dafiti is a good alternative to PrettyLittleThing 0 say Dafiti isn’t a real alternative to PrettyLittleThing

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19. 19
    H&M hm.com Top 1K

    Swedish multinational clothing-retail company

    • Atlassian
    • Google Search Console
    • Microsoft 365
    • Adobe
    • Akamai
    • Akamai Edge DNS

    0 say H&M is a good alternative to PrettyLittleThing 0 say H&M isn’t a real alternative to PrettyLittleThing

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20. 20
    Net-a-Porter net-a-porter.com

    online luxury fashion retailer

    • Atlassian
    • Google Search Console
    • Microsoft 365
    • Akamai Edge DNS
    • Meta Business Suite
    • Mimecast

    0 say Net-a-Porter is a good alternative to PrettyLittleThing 0 say Net-a-Porter isn’t a real alternative to PrettyLittleThing

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Closest first, by how much each site’s offer resembles PrettyLittleThing’s. Trackers are counted the same way as above. Highlighted technologies are ones PrettyLittleThing uses too. Votes and comments come from visitors and don’t change the order.

04 · History

No changes yet. Each new crawl is compared with the last one, and what PrettyLittleThing adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.