H&M

01 · Who’s behind it

Who runs H&M

H&M hm.com

Wikidata: Swedish multinational clothing-retail company

Company

No imprint we could read

Online since

Not in the Internet Archive

Audience

Top 1K

02 · Privacy

What H&M tracks

We can’t read hm.com’s homepage (bot protection page), so it’s compared on what Wikidata and Wikipedia say about it.

1. 01
   Primark primark.com English No trackers

   Challenge Validation

   Irish clothing retailer

   • Apple Business
   • Atlassian
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365
   • Miro

   0 say Primark is a good alternative to H&M 0 say Primark isn’t a real alternative to H&M

   Comment

   Compare Primark with H&M →
   Very close
2. 02
   Shein shein.com Top 1K English No trackers

   Women's & Men's Clothing, Shop Online Fashion | SHEIN

   From shoes to clothing, from sports equipment to accessories. All fashion inspiration & the latest trends can be found online at SHEIN

   • Apple Business
   • Google Search Console
   • Microsoft 365
   • Firebase
   • Amazon Route 53
   • Vue.js

   0 say Shein is a good alternative to H&M 0 say Shein isn’t a real alternative to H&M

   Comment

   Compare Shein with H&M →
   Very close
3. 03
   Zara zara.com Top 10K

   retailer for clothing and perfumes, headquartered in Spain

   • Adobe
   • Akamai Edge DNS
   • Apple Business
   • Atlassian
   • Google Search Console
   • Microsoft 365

   0 say Zara is a good alternative to H&M 0 say Zara isn’t a real alternative to H&M

   Comment

   Compare Zara with H&M →
   Very close
4. 04
   Uniqlo uniqlo.com Top 10K

   Japanese casual wear designer, manufacturer and retailer

   • Google Search Console
   • Microsoft 365
   • GlobalSign
   • Amazon Route 53

   0 say Uniqlo is a good alternative to H&M 0 say Uniqlo isn’t a real alternative to H&M

   Comment

   Compare Uniqlo with H&M →
   Very close
5. 05
   GAP gap.com Top 10K English No trackers

   Gap Individual style for Women's, Men's, Baby & Kids' Clothing

   Discover casual clothing for women, men, kids, and baby at Gap. Stylish, comfy, and modern pieces for the whole family. Enjoy special deals on jeans, tees & more!

   • Akamai
   • Akamai Edge DNS
   • Apple Business
   • Atlassian
   • Google Search Console
   • Microsoft 365

   0 say GAP is a good alternative to H&M 0 say GAP isn’t a real alternative to H&M

   Comment

   Compare GAP with H&M →
   Very close
6. 06
   Sinsay sinsay.com Top 10K English 1 tracker

   Select your country - Sinsay - Great fashion, Great prices!

   Welcome to Sinsay online store. Your place to shop women, men and kids fashion. Choose your country and enjoy great fashion at great prices!

   • Akamai Edge DNS
   • Google Search Console
   • Microsoft 365
   • Cookiebot
   • Dynamic Yield
   • Google Maps

   0 say Sinsay is a good alternative to H&M 0 say Sinsay isn’t a real alternative to H&M

   Comment

   Compare Sinsay with H&M →
   Very close
7. 07
   Mango mango.com Top 10K

   clothing design and manufacturing company

   • Adobe
   • Akamai
   • Apple Business
   • Atlassian
   • Google Search Console
   • Meta Business Suite

   0 say Mango is a good alternative to H&M 0 say Mango isn’t a real alternative to H&M

   Comment

   Compare Mango with H&M →
   Very close
8. 08
   COS cos.com

   London-based fashion brand

   • Akamai
   • Akamai Edge DNS
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365

   0 say COS is a good alternative to H&M 0 say COS isn’t a real alternative to H&M

   Comment

   Compare COS with H&M →
   Very close
9. 09
   Bershka bershka.com

   Spanish clothing retailer

   • Adobe
   • Akamai Edge DNS
   • Apple Business
   • Google Search Console
   • Microsoft 365
   • Miro

   0 say Bershka is a good alternative to H&M 0 say Bershka isn’t a real alternative to H&M

   Comment

   Compare Bershka with H&M →
   Very close
10. 10
    Boohoo Group boohoo.com English 2 trackers

    boohoo | Womens and Mens Clothes | Shop Online Fashion

    Shop boohoo's range of women's and men's clothing for the latest fashion pieces you need to be adding-to-basket, with 100s of new styles landing every day!

    • Google Search Console
    • Microsoft 365
    • AB Tasty
    • Amazon SES
    • Amazon CloudFront
    • Google Tag Manager

    0 say Boohoo Group is a good alternative to H&M 0 say Boohoo Group isn’t a real alternative to H&M

    Comment

    Compare Boohoo Group with H&M →
    Very close
11. 11
    About You aboutyou.com

    German online fashion retailer

    • Apple Business
    • Atlassian
    • Google Search Console
    • Meta Business Suite
    • Microsoft 365
    • Miro

    0 say About You is a good alternative to H&M 0 say About You isn’t a real alternative to H&M

    Comment

    Compare About You with H&M →
    Very close
12. 12
    Zalando zalando.de Top 10K English EU-registered No trackers

    Shop Shoes, Fashion & Accessories Online | Zalando

    Shop the latest fashion & shoes online | Free delivery* & returns on most of the orders | Over 1,900 Brands – new products every day!

    • Adobe
    • Akamai
    • Apple Business
    • Atlassian
    • Google Search Console
    • Meta Business Suite

    0 say Zalando is a good alternative to H&M 0 say Zalando isn’t a real alternative to H&M

    Comment

    Compare Zalando with H&M →
    Very close
13. 13
    Fashion Nova fashionnova.com English No trackers

    Fashion Nova | Trendy Clothes for Women, Men & Plus Sizes

    Trend-first fashion for every body. Shop Fashion Nova for dresses, jeans, matching sets & more for women, men, plus size, and kids. Free shipping available.

    • Apple Business
    • Atlassian
    • Google Search Console
    • Meta Business Suite
    • Microsoft 365
    • Amazon SES

    0 say Fashion Nova is a good alternative to H&M 0 say Fashion Nova isn’t a real alternative to H&M

    Comment

    Compare Fashion Nova with H&M →
    Very close
14. 14
    Reserved reserved.com English 1 tracker

    Reserved & Shop Online

    Special sale in Reserved! Check out our offer of discounted products and let yourself be carried away by the magic of shopping. Now collections for WOMEN, MEN and CHILDREN at discounted prices. We invite you to our stores and online stores!

    • Akamai Edge DNS
    • Google Search Console
    • Microsoft 365
    • Cookiebot
    • Dynamic Yield
    • Google Maps

    0 say Reserved is a good alternative to H&M 0 say Reserved isn’t a real alternative to H&M

    Comment

    Compare Reserved with H&M →
    Very close
15. 15
    ASOS asos.com Top 10K

    British online fashion and beauty retailer

    • Adobe
    • Akamai Edge DNS
    • Apple Business
    • Atlassian
    • Google Search Console
    • Meta Business Suite

    0 say ASOS is a good alternative to H&M 0 say ASOS isn’t a real alternative to H&M

    Comment

    Compare ASOS with H&M →
    Very close
16. 16
    River Island riverisland.com English 1 tracker

    River Island: Fashion Clothing for Women, Men, Boys and Girls

    Shop for the latest fashion clothing and trends for women's, men's and kids' at River Island. Buy online at your favourite high street store.

    • Apple Business
    • Google Search Console
    • Meta Business Suite
    • Amazon SES
    • Bing Webmaster Tools
    • GlobalSign

    0 say River Island is a good alternative to H&M 0 say River Island isn’t a real alternative to H&M

    Comment

    Compare River Island with H&M →
    Close
17. 17
    Reiss reiss.com English No trackers

    Reiss UK - Womenswear, Menswear, & Accessories

    Discover timeless style with Reiss. Shop premium womenswear, menswear and accessories. Download the Reiss app today and enjoy 10% off your first app order. T&Cs apply.

    • Akamai
    • Apple Business
    • Google Search Console
    • Microsoft 365
    • OneTrust
    • Akamai Bot Manager

    0 say Reiss is a good alternative to H&M 0 say Reiss isn’t a real alternative to H&M

    Comment

    Compare Reiss with H&M →
    Very close
18. 18
    PrettyLittleThing prettylittlething.com English 2 trackers

    Women's Clothing | Shop Online Fashion | PLT

    Shop the latest in women's fashion, lifestyle and beauty online at PrettyLittleThing, the ultimate style source for every kind of It Girl. Order today from PLT.

    • Atlassian
    • Google Search Console
    • Microsoft 365
    • AB Tasty
    • Amazon SES
    • Amazon CloudFront

    0 say PrettyLittleThing is a good alternative to H&M 0 say PrettyLittleThing isn’t a real alternative to H&M

    Comment

    Compare PrettyLittleThing with H&M →
    Very close
19. 19
    AllSaints allsaints.com

    British fashion retailer headquartered in London, UK

    • Apple Business
    • Google Search Console
    • Microsoft 365
    • Cloudflare
    • Cloudflare DNS
    • Cloudflare Web Analytics

    0 say AllSaints is a good alternative to H&M 0 say AllSaints isn’t a real alternative to H&M

    Comment

    Compare AllSaints with H&M →
    Very close
20. 20
    Next next.co.uk Top 10K

    British retailer

    • Adobe
    • Akamai
    • Apple Business
    • Google Search Console
    • Meta Business Suite
    • Microsoft 365

    0 say Next is a good alternative to H&M 0 say Next isn’t a real alternative to H&M

    Comment

    Compare Next with H&M →
    Very close

Closest first, by how much each site’s offer resembles H&M’s. Trackers are counted the same way as above. Highlighted technologies are ones H&M uses too. Votes and comments come from visitors and don’t change the order.

04 · History

No changes yet. Each new crawl is compared with the last one, and what H&M adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.