H&M

01 · Who’s behind it

Who runs H&M

H&M hm.com

Wikidata: Swedish multinational clothing-retail company

Company

No imprint we could read

Online since

Not in the Internet Archive

Audience

Top 1K

02 · Privacy

What H&M tracks

20 of the 60 sites closest to H&M match.

We can’t read hm.com’s homepage (bot protection page), so it’s compared on what Wikidata and Wikipedia say about it.

1. 01
   Primark primark.com English No trackers

   Challenge Validation

   Irish clothing retailer

   • Apple Business
   • Atlassian
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365
   • Miro

   0 say Primark is a good alternative to H&M 0 say Primark isn’t a real alternative to H&M

   Comment

   Compare Primark with H&M →
   Very close
2. 02
   Shein shein.com Top 1K English No trackers

   Women's & Men's Clothing, Shop Online Fashion | SHEIN

   From shoes to clothing, from sports equipment to accessories. All fashion inspiration & the latest trends can be found online at SHEIN

   • Apple Business
   • Google Search Console
   • Microsoft 365
   • Firebase
   • Amazon Route 53
   • Vue.js

   0 say Shein is a good alternative to H&M 0 say Shein isn’t a real alternative to H&M

   Comment

   Compare Shein with H&M →
   Very close
3. 03
   GAP gap.com Top 10K English No trackers

   Gap Individual style for Women's, Men's, Baby & Kids' Clothing

   Discover casual clothing for women, men, kids, and baby at Gap. Stylish, comfy, and modern pieces for the whole family. Enjoy special deals on jeans, tees & more!

   • Akamai
   • Akamai Edge DNS
   • Apple Business
   • Atlassian
   • Google Search Console
   • Microsoft 365

   0 say GAP is a good alternative to H&M 0 say GAP isn’t a real alternative to H&M

   Comment

   Compare GAP with H&M →
   Very close
4. 04
   Sinsay sinsay.com Top 10K English 1 tracker

   Select your country - Sinsay - Great fashion, Great prices!

   Welcome to Sinsay online store. Your place to shop women, men and kids fashion. Choose your country and enjoy great fashion at great prices!

   • Akamai Edge DNS
   • Google Search Console
   • Microsoft 365
   • Cookiebot
   • Dynamic Yield
   • Google Maps

   0 say Sinsay is a good alternative to H&M 0 say Sinsay isn’t a real alternative to H&M

   Comment

   Compare Sinsay with H&M →
   Very close
5. 05
   Boohoo Group boohoo.com English 2 trackers

   boohoo | Womens and Mens Clothes | Shop Online Fashion

   Shop boohoo's range of women's and men's clothing for the latest fashion pieces you need to be adding-to-basket, with 100s of new styles landing every day!

   • Google Search Console
   • Microsoft 365
   • AB Tasty
   • Amazon SES
   • Amazon CloudFront
   • Google Tag Manager

   0 say Boohoo Group is a good alternative to H&M 0 say Boohoo Group isn’t a real alternative to H&M

   Comment

   Compare Boohoo Group with H&M →
   Very close
6. 06
   Zalando zalando.de Top 10K English EU-registered No trackers

   Shop Shoes, Fashion & Accessories Online | Zalando

   Shop the latest fashion & shoes online | Free delivery* & returns on most of the orders | Over 1,900 Brands – new products every day!

   • Adobe
   • Akamai
   • Apple Business
   • Atlassian
   • Google Search Console
   • Meta Business Suite

   0 say Zalando is a good alternative to H&M 0 say Zalando isn’t a real alternative to H&M

   Comment

   Compare Zalando with H&M →
   Very close
7. 07
   Fashion Nova fashionnova.com English No trackers

   Fashion Nova | Trendy Clothes for Women, Men & Plus Sizes

   Trend-first fashion for every body. Shop Fashion Nova for dresses, jeans, matching sets & more for women, men, plus size, and kids. Free shipping available.

   • Apple Business
   • Atlassian
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365
   • Amazon SES

   0 say Fashion Nova is a good alternative to H&M 0 say Fashion Nova isn’t a real alternative to H&M

   Comment

   Compare Fashion Nova with H&M →
   Very close
8. 08
   Reserved reserved.com English 1 tracker

   Reserved & Shop Online

   Special sale in Reserved! Check out our offer of discounted products and let yourself be carried away by the magic of shopping. Now collections for WOMEN, MEN and CHILDREN at discounted prices. We invite you to our stores and online stores!

   • Akamai Edge DNS
   • Google Search Console
   • Microsoft 365
   • Cookiebot
   • Dynamic Yield
   • Google Maps

   0 say Reserved is a good alternative to H&M 0 say Reserved isn’t a real alternative to H&M

   Comment

   Compare Reserved with H&M →
   Very close
9. 09
   River Island riverisland.com English 1 tracker

   River Island: Fashion Clothing for Women, Men, Boys and Girls

   Shop for the latest fashion clothing and trends for women's, men's and kids' at River Island. Buy online at your favourite high street store.

   • Apple Business
   • Google Search Console
   • Meta Business Suite
   • Amazon SES
   • Bing Webmaster Tools
   • GlobalSign

   0 say River Island is a good alternative to H&M 0 say River Island isn’t a real alternative to H&M

   Comment

   Compare River Island with H&M →
   Close
10. 10
    Reiss reiss.com English No trackers

    Reiss UK - Womenswear, Menswear, & Accessories

    Discover timeless style with Reiss. Shop premium womenswear, menswear and accessories. Download the Reiss app today and enjoy 10% off your first app order. T&Cs apply.

    • Akamai
    • Apple Business
    • Google Search Console
    • Microsoft 365
    • OneTrust
    • Akamai Bot Manager

    0 say Reiss is a good alternative to H&M 0 say Reiss isn’t a real alternative to H&M

    Comment

    Compare Reiss with H&M →
    Very close
11. 11
    PrettyLittleThing prettylittlething.com English 2 trackers

    Women's Clothing | Shop Online Fashion | PLT

    Shop the latest in women's fashion, lifestyle and beauty online at PrettyLittleThing, the ultimate style source for every kind of It Girl. Order today from PLT.

    • Atlassian
    • Google Search Console
    • Microsoft 365
    • AB Tasty
    • Amazon SES
    • Amazon CloudFront

    0 say PrettyLittleThing is a good alternative to H&M 0 say PrettyLittleThing isn’t a real alternative to H&M

    Comment

    Compare PrettyLittleThing with H&M →
    Very close
12. 12
    ファッション通販 magaseek(マガシーク) magaseek.com Japanese 1 tracker

    ファッション通販 MAGASEEK(マガシーク)

    MAGASEEK(マガシーク)は人気ブランドや雑誌掲載アイテムを公式に取扱うファッション通販サイトです。トレンドアイテムや定番アイテムなど、幅広いアイテムをご購入いただけます。人気の海外ブランドやアウトレット商品も取り扱い中！

    • Google Search Console
    • Meta Business Suite
    • Adobe Fonts
    • Amazon SES
    • cdnjs
    • Google Fonts

    0 say ファッション通販 magaseek(マガシーク) is a good alternative to H&M 0 say ファッション通販 magaseek(マガシーク) isn’t a real alternative to H&M

    Comment

    Compare ファッション通販 magaseek(マガシーク) with H&M →
    Very close
13. 13
    Marks & Spencer marksandspencer.com Top 10K English 1 tracker

    M&S | Marks & Spencer | Fashion, Home, Beauty, Food & Gifts

    Shop on-trend womenswear, quality menswear, home and beauty essentials and mouth-watering food and drink. Order online with free delivery or collection at M&S

    • Akamai
    • Akamai Edge DNS
    • Google Search Console
    • Microsoft 365
    • Miro
    • Akamai Bot Manager

    0 say Marks & Spencer is a good alternative to H&M 0 say Marks & Spencer isn’t a real alternative to H&M

    Comment

    Compare Marks & Spencer with H&M →
    Very close
14. 14
    Debenhams debenhams.com English 2 trackers

    Fashion, Home & Beauty | Debenhams

    Discover fashion for women, men and kids, as well as homeware and beauty must-haves at Debenhams.

    • Google Search Console
    • Microsoft 365
    • AB Tasty
    • Amazon CloudFront
    • Google Tag Manager
    • Google Workspace

    0 say Debenhams is a good alternative to H&M 0 say Debenhams isn’t a real alternative to H&M

    Comment

    Compare Debenhams with H&M →
    Very close
15. 15
    Nordstrom nordstrom.com Top 10K No trackers

    American chain of luxury department stores

    • Adobe
    • Apple Business
    • Atlassian
    • Google Search Console
    • Meta Business Suite
    • Microsoft 365

    0 say Nordstrom is a good alternative to H&M 0 say Nordstrom isn’t a real alternative to H&M

    Comment

    Compare Nordstrom with H&M →
    Very close
16. 16
    Zappos zappos.com Top 10K English 1 tracker

    Shoes, Sneakers, Boots, & Clothing + FREE SHIPPING | Zappos.com

    Fast, FREE shipping on just-landed sneakers, boots, heels & more from your favorite brands. Now that's a win.

    • Adobe
    • Akamai Edge DNS
    • Apple Business
    • Atlassian
    • Google Search Console
    • Meta Business Suite

    0 say Zappos is a good alternative to H&M 0 say Zappos isn’t a real alternative to H&M

    Comment

    Compare Zappos with H&M →
    Very close
17. 17
    Wayfair wayfair.com Top 10K English No trackers

    Wayfair.com - Online Home Store for Furniture, Decor, Outdoors & More

    Shop Wayfair for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shipping on most items.

    • Adobe
    • Apple Business
    • Atlassian
    • Google Search Console
    • Microsoft 365
    • Miro

    0 say Wayfair is a good alternative to H&M 0 say Wayfair isn’t a real alternative to H&M

    Comment

    Compare Wayfair with H&M →
    Very close
18. 18
    Mytheresa mytheresa.com German No trackers

    Mytheresa - The Finest Edit in Luxury

    Mytheresa bietet Ihnen den Finest Edit in Luxury! Shoppen Sie luxuriöse Designermode für Damen, Herren & Kinder von mehr als 200 Labels online.

    • Adobe
    • Akamai
    • Apple Business
    • Atlassian
    • Google Search Console
    • Meta Business Suite

    0 say Mytheresa is a good alternative to H&M 0 say Mytheresa isn’t a real alternative to H&M

    Comment

    Compare Mytheresa with H&M →
    Very close
19. 19
    BAUR baur.de German No trackers

    BAUR Online Shop | Mode, Möbel & Technik 💛

    lll➤ zum Online-Shop lll➤ Über 4.000 Marken ✅ Kauf auf Rechnung & Raten ▷ PAYBACK Punkte sammeln ✅ Neukunden-Rabatt + Gratis Versand

    • Adobe
    • Atlassian
    • Google Search Console
    • Microsoft 365
    • Miro
    • Bing Webmaster Tools

    0 say BAUR is a good alternative to H&M 0 say BAUR isn’t a real alternative to H&M

    Comment

    Compare BAUR with H&M →
    Very close
20. 20
    Zalora zalora.com.ph English 2 trackers

    ZALORA Philippines: Asia's Fashion Expert Online

    Best Fashion, Beauty & Luxury Online Shopping in the Philippines | Nationwide Shipping ✓ Cash On Delivery ✓ 30-Day Free Returns (T&C apply) ✓ 100% Authentic

    • Google Search Console
    • Meta Business Suite
    • Amazon CloudFront
    • Contentful
    • Google Tag Manager
    • Google Workspace

    0 say Zalora is a good alternative to H&M 0 say Zalora isn’t a real alternative to H&M

    Comment

    Compare Zalora with H&M →
    Close

Closest first, by how much each site’s offer resembles H&M’s. Trackers are counted the same way as above. Highlighted technologies are ones H&M uses too. Votes and comments come from visitors and don’t change the order.

04 · History

No changes yet. Each new crawl is compared with the last one, and what H&M adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.