Wayfair

01 · Who’s behind it

Who runs Wayfair

Wayfair wayfair.com

Shop Wayfair for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shipping on most items.

Wikidata: American e-commerce company

Company

No imprint we could read

Online since

Not in the Internet Archive

Audience

Top 10K In English

02 · Privacy

What Wayfair tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

1. 01
   Overstock (2024) overstock.com

   American online retailer

   • Atlassian
   • GlobalSign
   • Google Search Console
   • Microsoft 365
   • NS1
   • Salesforce

   0 say Overstock (2024) is a good alternative to Wayfair 0 say Overstock (2024) isn’t a real alternative to Wayfair

   Comment

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   Very close
2. 02
   IKEA ikea.com Top 1K English No trackers

   Hej! Welcome to IKEA Global

   Furniture, home accessories, design ideas and inspiration for big dreams and small budgets. A better everyday life begins at home!

   • Adobe
   • Apple Business
   • Cloudflare
   • Google Search Console
   • Microsoft 365
   • OneTrust

   0 say IKEA is a good alternative to Wayfair 0 say IKEA isn’t a real alternative to Wayfair

   Comment

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3. 03
   Pottery Barn potterybarn.com

   United States-based upscale home furnishing store chain

   • Google Search Console
   • Microsoft 365
   • Salesforce
   • Meta Business Suite

   0 say Pottery Barn is a good alternative to Wayfair 0 say Pottery Barn isn’t a real alternative to Wayfair

   Comment

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   Very close
4. 04
   home24 home24.de

   German furniture retail company

   • Apple Business
   • Google Search Console
   • Google Workspace
   • Microsoft 365
   • Salesforce
   • Akamai Edge DNS

   0 say home24 is a good alternative to Wayfair 0 say home24 isn’t a real alternative to Wayfair

   Comment

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   Very close
5. 05
   The Home Depot homedepot.ca

   American multinational home improvement supplies retailing company

   • Google Search Console
   • Proofpoint
   • Akamai
   • Akamai Edge DNS
   • Meta Business Suite

   0 say The Home Depot is a good alternative to Wayfair 0 say The Home Depot isn’t a real alternative to Wayfair

   Comment

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6. 06
   Target target.com Top 1K English 1 tracker

   Target : Expect More. Pay Less.

   Shop Target online and in-store for everything from groceries and essentials to clothing and electronics. Choose contactless pickup or delivery today.

   • Apple Business
   • Atlassian
   • Google Search Console
   • HUMAN (PerimeterX)
   • Microsoft 365
   • Next.js

   0 say Target is a good alternative to Wayfair 0 say Target isn’t a real alternative to Wayfair

   Comment

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   Very close
7. 07
   West Elm westelm.com English No trackers

   Contemporary Furniture & Interiors | west elm UK

   Shop modern furniture and décor with contract furniture, interior design services and trade programme support.

   • Google Search Console
   • Microsoft 365
   • Salesforce
   • Akamai
   • Klarna
   • Meta Business Suite

   0 say West Elm is a good alternative to Wayfair 0 say West Elm isn’t a real alternative to Wayfair

   Comment

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   Very close
8. 08
   Hoff hoff.ru

   Russian home suppliance network

   • GlobalSign
   • Google Search Console
   • Microsoft 365

   0 say Hoff is a good alternative to Wayfair 0 say Hoff isn’t a real alternative to Wayfair

   Comment

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   Very close
9. 09
   muji.com

   Japanese retail company

   • Microsoft 365
   • Proofpoint
   • Mailchimp Transactional
   • Amazon Route 53
   • Zendesk

   0 say muji.com is a good alternative to Wayfair 0 say muji.com isn’t a real alternative to Wayfair

   Comment

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10. 10
    divan.ru Russian No trackers

    Мебельный магазин в Москве, купить мебель от производителя - интернет-магазин мебели для дома

    ⚡ Мебель начинается с дивана! Большой ассортимент товаров в каталоге официального интернет-магазина Диван.ру. Гарантия от производителя до 5 лет. Купить с доставкой и сборкой в Москве. Продажа диванов и другой мебели в рассрочку или кредит без переплаты. 🔥 Следите за скидками!

    • GlobalSign
    • Google Search Console
    • Google Workspace
    • Next.js
    • React
    • Meta Business Suite

    0 say divan.ru is a good alternative to Wayfair 0 say divan.ru isn’t a real alternative to Wayfair

    Comment

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    Very close
11. 11
    J. C. Penney jcpenney.com Top 10K No trackers

    We Are Currently Unable to Provide a Shopping Experience for this Country

    American department store chain

    • Adobe
    • Atlassian
    • Google Search Console
    • Microsoft 365
    • OneTrust
    • Akamai

    0 say J. C. Penney is a good alternative to Wayfair 0 say J. C. Penney isn’t a real alternative to Wayfair

    Comment

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12. 12
    Costco costco.com Top 1K English 2 trackers

    Welcome to Costco Wholesale

    Shop Costco.com for electronics, computers, furniture, outdoor living, appliances, jewelry and more. Enjoy low warehouse prices on name-brands products delivered to your door

    • Adobe
    • Atlassian
    • DocuSign
    • Google Search Console
    • Microsoft 365
    • Next.js

    0 say Costco is a good alternative to Wayfair 0 say Costco isn’t a real alternative to Wayfair

    Comment

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    Very close
13. 13
    JYSK jysk.com English 1 tracker

    JYSK | JYSK

    Danish multinational furniture company

    • Adobe
    • Atlassian
    • Google Search Console
    • Microsoft 365
    • OneTrust
    • Salesforce

    0 say JYSK is a good alternative to Wayfair 0 say JYSK isn’t a real alternative to Wayfair

    Comment

    Compare JYSK with Wayfair →
    Very close
14. 14
    OTTO otto.de Top 1K German No trackers

    OTTO - Mode, Möbel & Technik » Zum Online-Shop

    OTTO Online-Shop » Viele Marken ✓ Tolle Angebote ✓ Top Service » Ratenkauf ✓ Kauf auf Rechnung ✓ Altgeräte-Mitnahme ✓ Aufbauservice ✓ Jetzt shoppen!

    • Adobe
    • Apple Business
    • Atlassian
    • Google Search Console
    • Microsoft 365
    • Miro

    0 say OTTO is a good alternative to Wayfair 0 say OTTO isn’t a real alternative to Wayfair

    Comment

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    Very close
15. 15
    Debenhams debenhams.com English 2 trackers

    Fashion, Home & Beauty | Debenhams

    Discover fashion for women, men and kids, as well as homeware and beauty must-haves at Debenhams.

    • Google Search Console
    • Google Workspace
    • Microsoft 365
    • React
    • AB Tasty
    • Amazon CloudFront

    0 say Debenhams is a good alternative to Wayfair 0 say Debenhams isn’t a real alternative to Wayfair

    Comment

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    Very close
16. 16
    Central Chidlom central.co.th English 1 tracker

    Central Online | 11.11 | up to 70% + Extra 25% Coupon

    The biggest 11.11 Sale of 2026 is here! Shop top brands with up to 70% off, plus an extra 25% off with coupons. Free nationwide delivery.

    • Atlassian
    • Cloudflare
    • Google Cloud
    • Google Search Console
    • Microsoft 365
    • Next.js

    0 say Central Chidlom is a good alternative to Wayfair 0 say Central Chidlom isn’t a real alternative to Wayfair

    Comment

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17. 17
    Walmart walmart.com Top 1K English 1 tracker

    Walmart | Save Money. Live better.

    Shop Walmart.com today for Every Day Low Prices. Join Walmart+ for unlimited free delivery from your store & free shipping with no order minimum. Start your free 30-day trial now!

    • GlobalSign
    • Google Search Console
    • Next.js
    • Proofpoint
    • React
    • Slack

    0 say Walmart is a good alternative to Wayfair 0 say Walmart isn’t a real alternative to Wayfair

    Comment

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    Very close
18. 18
    Boohoo Group boohoo.com English 2 trackers

    boohoo | Womens and Mens Clothes | Shop Online Fashion

    Shop boohoo's range of women's and men's clothing for the latest fashion pieces you need to be adding-to-basket, with 100s of new styles landing every day!

    • Google Search Console
    • Google Workspace
    • Microsoft 365
    • React
    • AB Tasty
    • Amazon SES

    0 say Boohoo Group is a good alternative to Wayfair 0 say Boohoo Group isn’t a real alternative to Wayfair

    Comment

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    Very close
19. 19
    ASOS asos.com Top 10K

    British online fashion and beauty retailer

    • Adobe
    • Apple Business
    • Atlassian
    • DocuSign
    • Google Search Console
    • Microsoft 365

    0 say ASOS is a good alternative to Wayfair 0 say ASOS isn’t a real alternative to Wayfair

    Comment

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    Very close
20. 20
    etsy.com Top 1K

    American e-commerce company

    • Adobe
    • Apple Business
    • Atlassian
    • DocuSign
    • GlobalSign
    • Google Search Console

    0 say etsy.com is a good alternative to Wayfair 0 say etsy.com isn’t a real alternative to Wayfair

    Comment

    Compare etsy.com with Wayfair →
    Very close

Closest first, by how much each site’s offer resembles Wayfair’s. Trackers are counted the same way as above. Highlighted technologies are ones Wayfair uses too. Votes and comments come from visitors and don’t change the order.

04 · History

No changes yet. Each new crawl is compared with the last one, and what Wayfair adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.