OTTO

01 · Who’s behind it

Who runs OTTO

OTTO otto.de

OTTO Online-Shop » Viele Marken ✓ Tolle Angebote ✓ Top Service » Ratenkauf ✓ Kauf auf Rechnung ✓ Altgeräte-Mitnahme ✓ Aufbauservice ✓ Jetzt shoppen!

Wikidata: globally operating German trading and services group

Company

No imprint we could read

Online since

Not in the Internet Archive

Audience

Top 1K In German

02 · Privacy

What OTTO tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

1. 01
   BAUR baur.de German No trackers

   BAUR Online Shop | Mode, Möbel & Technik 💛

   lll➤ zum Online-Shop lll➤ Über 4.000 Marken ✅ Kauf auf Rechnung & Raten ▷ PAYBACK Punkte sammeln ✅ Neukunden-Rabatt + Gratis Versand

   • Adobe
   • Atlassian
   • Google Search Console
   • Microsoft 365
   • Miro
   • Bing Webmaster Tools

   0 say BAUR is a good alternative to OTTO 0 say BAUR isn’t a real alternative to OTTO

   Comment

   Compare BAUR with OTTO →
   Very close
2. 02
   MediaMarkt mediamarkt.de German No trackers

   Elektronik, Trends & Technik kaufen im Onlineshop | MediaMarkt

   Europas Elektromarkt Nummer 1! Riesige Markenauswahl zum Tiefstpreis ✓ Über 250 Märkte ✓ Sichere und flexible Zahlmittel ✓

   • Adobe
   • Akamai Edge DNS
   • Atlassian
   • Google Search Console
   • Microsoft 365
   • Cloudflare

   0 say MediaMarkt is a good alternative to OTTO 0 say MediaMarkt isn’t a real alternative to OTTO

   Comment

   Compare MediaMarkt with OTTO →
   Very close
3. 03
   home24 home24.de

   German furniture retail company

   • Akamai Edge DNS
   • Apple Business
   • Google Search Console
   • Microsoft 365
   • Salesforce
   • Amazon SES

   0 say home24 is a good alternative to OTTO 0 say home24 isn’t a real alternative to OTTO

   Comment

   Compare home24 with OTTO →
   Very close
4. 04
   Amazon (Germany) amazon.de Top 1K

   company in Berlin, Germany

   • Adobe
   • Atlassian
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365
   • Canva

   0 say Amazon (Germany) is a good alternative to OTTO 0 say Amazon (Germany) isn’t a real alternative to OTTO

   Comment

   Compare Amazon (Germany) with OTTO →
   Very close
5. 05
   Zalando zalando.de Top 10K English EU-registered No trackers

   Shop Shoes, Fashion & Accessories Online | Zalando

   Shop the latest fashion & shoes online | Free delivery* & returns on most of the orders | Over 1,900 Brands – new products every day!

   • Adobe
   • Apple Business
   • Atlassian
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365

   0 say Zalando is a good alternative to OTTO 0 say Zalando isn’t a real alternative to OTTO

   Comment

   Compare Zalando with OTTO →
   Very close
6. 06
   About You aboutyou.de German 1 tracker

   German online fashion retailer

   • Apple Business
   • Atlassian
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365
   • Salesforce

   0 say About You is a good alternative to OTTO 0 say About You isn’t a real alternative to OTTO

   Comment

   Compare About You with OTTO →
   Very close
7. 07
   Wehkamp wehkamp.nl

   Dutch online retailer for fashion, home & living and beauty

   • Apple Business
   • Atlassian
   • Google Search Console
   • Microsoft 365
   • Cloudflare
   • Cloudflare DNS

   0 say Wehkamp is a good alternative to OTTO 0 say Wehkamp isn’t a real alternative to OTTO

   Comment

   Compare Wehkamp with OTTO →
   Very close
8. 08
   Kaufland Dienstleistung GmbH & Co. KG kaufland.de Top 10K

   German company

   • Adobe
   • Apple Business
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365
   • Cloudflare

   0 say Kaufland Dienstleistung GmbH & Co. KG is a good alternative to OTTO 0 say Kaufland Dienstleistung GmbH & Co. KG isn’t a real alternative to OTTO

   Comment

   Compare Kaufland Dienstleistung GmbH & Co. KG with OTTO →
   Very close
9. 09
   TECHNIKdirekt wfv.de German No trackers

   TECHNIKdirekt

   • Microsoft 365
   • bunny.net
   • GoDaddy DNS
   • PHP
   • Shopware

   0 say TECHNIKdirekt is a good alternative to OTTO 0 say TECHNIKdirekt isn’t a real alternative to OTTO

   Comment

   Compare TECHNIKdirekt with OTTO →
   Very close
10. 10
    eBay ebay.de Top 1K

    American multinational internet corporation that manages eBay.com

    • Adobe
    • Atlassian
    • Google Search Console
    • Meta Business Suite
    • Microsoft 365
    • Akamai

    0 say eBay is a good alternative to OTTO 0 say eBay isn’t a real alternative to OTTO

    Comment

    Compare eBay with OTTO →
    Very close
11. 11
    Debenhams debenhams.com English 2 trackers

    Fashion, Home & Beauty | Debenhams

    Discover fashion for women, men and kids, as well as homeware and beauty must-haves at Debenhams.

    • Google Search Console
    • Microsoft 365
    • AB Tasty
    • Amazon CloudFront
    • Google Tag Manager
    • Google Workspace

    0 say Debenhams is a good alternative to OTTO 0 say Debenhams isn’t a real alternative to OTTO

    Comment

    Compare Debenhams with OTTO →
    Very close
12. 12
    The Very Group very.co.uk

    multi-brand online retailer and financial services provider

    • Akamai Edge DNS
    • Google Search Console
    • Proofpoint

    0 say The Very Group is a good alternative to OTTO 0 say The Very Group isn’t a real alternative to OTTO

    Comment

    Compare The Very Group with OTTO →
    Very close
13. 13
    Wayfair wayfair.com Top 10K English No trackers

    Wayfair.com - Online Home Store for Furniture, Decor, Outdoors & More

    Shop Wayfair for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shipping on most items.

    • Adobe
    • Apple Business
    • Atlassian
    • Google Search Console
    • Microsoft 365
    • Miro

    0 say Wayfair is a good alternative to OTTO 0 say Wayfair isn’t a real alternative to OTTO

    Comment

    Compare Wayfair with OTTO →
    Very close
14. 14
    Cdiscount cdiscount.com Top 10K No trackers

    Cdiscount

    Cdiscount : Meuble, Déco, High Tech, Bricolage, Jardin, Sport | Livraison gratuite à partir de 10€ | Paiement sécurisé | 4x possible | Retour simple et rapide | E-commerçant français, des produits et services au meilleur prix.

    • Atlassian
    • Google Search Console
    • Meta Business Suite
    • Microsoft 365
    • Miro
    • Salesforce

    0 say Cdiscount is a good alternative to OTTO 0 say Cdiscount isn’t a real alternative to OTTO

    Comment

    Compare Cdiscount with OTTO →
    Very close
15. 15
    Coolblue coolblue.nl

    Dutch e-commerce company that was founded in 1999

    • Adobe
    • Apple Business
    • Atlassian
    • Google Search Console
    • Microsoft 365
    • Miro

    0 say Coolblue is a good alternative to OTTO 0 say Coolblue isn’t a real alternative to OTTO

    Comment

    Compare Coolblue with OTTO →
    Very close
16. 16
    Buecher.de buecher.de

    company

    • Atlassian
    • Google Search Console
    • Microsoft 365
    • Cloudflare
    • Cloudflare DNS
    • Mimecast

    0 say Buecher.de is a good alternative to OTTO 0 say Buecher.de isn’t a real alternative to OTTO

    Comment

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    Very close
17. 17
    Hugendubel hugendubel.de German 1 tracker

    Hugendubel Online-Shop: Bücher online kaufen | Hugendubel.de

    Buchhandlung Hugendubel: Über 15 Mio. Artikel - Bücher versandkostenfrei online bestellen - Lieferung auch in die Filiale

    • Google Search Console
    • Meta Business Suite
    • Microsoft 365
    • GlobalSign
    • Google Tag Manager
    • Next.js

    0 say Hugendubel is a good alternative to OTTO 0 say Hugendubel isn’t a real alternative to OTTO

    Comment

    Compare Hugendubel with OTTO →
    Very close
18. 18
    Target target.com Top 1K English 1 tracker

    Target : Expect More. Pay Less.

    Shop Target online and in-store for everything from groceries and essentials to clothing and electronics. Choose contactless pickup or delivery today.

    • Akamai Edge DNS
    • Apple Business
    • Atlassian
    • Google Search Console
    • Microsoft 365
    • Brevo

    0 say Target is a good alternative to OTTO 0 say Target isn’t a real alternative to OTTO

    Comment

    Compare Target with OTTO →
    Very close
19. 19
    walmart.com.mx Top 10K Spanish 2 trackers

    El Fin Irresistible 2026 | Ofertas y Meses Sin Intereses Walmart

    Descubre El Fin Irresistible 2026 en Walmart México y aprovecha ofertas en miles de productos con meses sin intereses en tecnología, hogar, línea blanca y más.

    • Google Search Console
    • Akamai
    • Akamai Bot Manager
    • Criteo
    • GlobalSign
    • Google Ad Manager

    0 say walmart.com.mx is a good alternative to OTTO 0 say walmart.com.mx isn’t a real alternative to OTTO

    Comment

    Compare walmart.com.mx with OTTO →
    Very close
20. 20
    J. C. Penney jcpenney.com Top 10K No trackers

    We Are Currently Unable to Provide a Shopping Experience for this Country

    American department store chain

    • Adobe
    • Akamai Edge DNS
    • Atlassian
    • Google Search Console
    • Microsoft 365
    • Akamai

    0 say J. C. Penney is a good alternative to OTTO 0 say J. C. Penney isn’t a real alternative to OTTO

    Comment

    Compare J. C. Penney with OTTO →
    Very close

Closest first, by how much each site’s offer resembles OTTO’s. Trackers are counted the same way as above. Highlighted technologies are ones OTTO uses too. Votes and comments come from visitors and don’t change the order.

04 · History

No changes yet. Each new crawl is compared with the last one, and what OTTO adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.