OTTO

01 · Who’s behind it

Who runs OTTO

OTTO otto.de

OTTO Online-Shop » Viele Marken ✓ Tolle Angebote ✓ Top Service » Ratenkauf ✓ Kauf auf Rechnung ✓ Altgeräte-Mitnahme ✓ Aufbauservice ✓ Jetzt shoppen!

Wikidata: globally operating German trading and services group

Company

No imprint we could read

Online since

Not in the Internet Archive

Audience

Top 1K In German

02 · Privacy

What OTTO tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

20 of the 60 sites closest to OTTO match.

1. 01
   BAUR baur.de German No trackers

   BAUR Online Shop | Mode, Möbel & Technik 💛

   lll➤ zum Online-Shop lll➤ Über 4.000 Marken ✅ Kauf auf Rechnung & Raten ▷ PAYBACK Punkte sammeln ✅ Neukunden-Rabatt + Gratis Versand

   • Adobe
   • Atlassian
   • Google Search Console
   • Microsoft 365
   • Miro
   • Bing Webmaster Tools

   0 say BAUR is a good alternative to OTTO 0 say BAUR isn’t a real alternative to OTTO

   Comment

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   Very close
2. 02
   MediaMarkt mediamarkt.de German No trackers

   Elektronik, Trends & Technik kaufen im Onlineshop | MediaMarkt

   Europas Elektromarkt Nummer 1! Riesige Markenauswahl zum Tiefstpreis ✓ Über 250 Märkte ✓ Sichere und flexible Zahlmittel ✓

   • Adobe
   • Akamai Edge DNS
   • Atlassian
   • Google Search Console
   • Microsoft 365
   • Cloudflare

   0 say MediaMarkt is a good alternative to OTTO 0 say MediaMarkt isn’t a real alternative to OTTO

   Comment

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3. 03
   Zalando zalando.de Top 10K English EU-registered No trackers

   Shop Shoes, Fashion & Accessories Online | Zalando

   Shop the latest fashion & shoes online | Free delivery* & returns on most of the orders | Over 1,900 Brands – new products every day!

   • Adobe
   • Apple Business
   • Atlassian
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365

   0 say Zalando is a good alternative to OTTO 0 say Zalando isn’t a real alternative to OTTO

   Comment

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   Very close
4. 04
   About You aboutyou.de German 1 tracker

   German online fashion retailer

   • Apple Business
   • Atlassian
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365
   • Salesforce

   0 say About You is a good alternative to OTTO 0 say About You isn’t a real alternative to OTTO

   Comment

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5. 05
   TECHNIKdirekt wfv.de German No trackers

   TECHNIKdirekt

   • Microsoft 365
   • bunny.net
   • GoDaddy DNS
   • PHP
   • Shopware

   0 say TECHNIKdirekt is a good alternative to OTTO 0 say TECHNIKdirekt isn’t a real alternative to OTTO

   Comment

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   Very close
6. 06
   Debenhams debenhams.com English 2 trackers

   Fashion, Home & Beauty | Debenhams

   Discover fashion for women, men and kids, as well as homeware and beauty must-haves at Debenhams.

   • Google Search Console
   • Microsoft 365
   • AB Tasty
   • Amazon CloudFront
   • Google Tag Manager
   • Google Workspace

   0 say Debenhams is a good alternative to OTTO 0 say Debenhams isn’t a real alternative to OTTO

   Comment

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7. 07
   Wayfair wayfair.com Top 10K English No trackers

   Wayfair.com - Online Home Store for Furniture, Decor, Outdoors & More

   Shop Wayfair for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shipping on most items.

   • Adobe
   • Apple Business
   • Atlassian
   • Google Search Console
   • Microsoft 365
   • Miro

   0 say Wayfair is a good alternative to OTTO 0 say Wayfair isn’t a real alternative to OTTO

   Comment

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8. 08
   Cdiscount cdiscount.com Top 10K No trackers

   Cdiscount

   Cdiscount : Meuble, Déco, High Tech, Bricolage, Jardin, Sport | Livraison gratuite à partir de 10€ | Paiement sécurisé | 4x possible | Retour simple et rapide | E-commerçant français, des produits et services au meilleur prix.

   • Atlassian
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365
   • Miro
   • Salesforce

   0 say Cdiscount is a good alternative to OTTO 0 say Cdiscount isn’t a real alternative to OTTO

   Comment

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   Very close
9. 09
   Hugendubel hugendubel.de German 1 tracker

   Hugendubel Online-Shop: Bücher online kaufen | Hugendubel.de

   Buchhandlung Hugendubel: Über 15 Mio. Artikel - Bücher versandkostenfrei online bestellen - Lieferung auch in die Filiale

   • Google Search Console
   • Meta Business Suite
   • Microsoft 365
   • GlobalSign
   • Google Tag Manager
   • Next.js

   0 say Hugendubel is a good alternative to OTTO 0 say Hugendubel isn’t a real alternative to OTTO

   Comment

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10. 10
    J. C. Penney jcpenney.com Top 10K No trackers

    We Are Currently Unable to Provide a Shopping Experience for this Country

    American department store chain

    • Adobe
    • Akamai Edge DNS
    • Atlassian
    • Google Search Console
    • Microsoft 365
    • Akamai

    0 say J. C. Penney is a good alternative to OTTO 0 say J. C. Penney isn’t a real alternative to OTTO

    Comment

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11. 11
    Americanas americanas.com.br Portuguese 1 tracker

    Americanas - Tudo que você ama | Americanas

    Precisando de iPhone, creatina ou daquela barra de chocolate no meio da tarde? Passou na Americanas, colocou na cestinha, aproveitou as ofertas, comprou!

    • Google Search Console
    • Meta Business Suite
    • Microsoft 365
    • Amazon CloudFront
    • Google Fonts
    • Google Tag Manager

    0 say Americanas is a good alternative to OTTO 0 say Americanas isn’t a real alternative to OTTO

    Comment

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    Very close
12. 12
    Falabella falabella.com Top 10K 1 tracker

    falabella.com | Todo lo que necesitas en un solo lugar

    Encuentra lo ultimo en Moda, Electrónicos, Calzados, Deco, Mascotas, Deportes, Bebé y más. ¡Haz clic ahora y aprovecha nuestras ofertas!

    • Atlassian
    • Google Search Console
    • Microsoft 365
    • Cloudflare
    • Cloudflare DNS
    • Microsoft Clarity

    0 say Falabella is a good alternative to OTTO 0 say Falabella isn’t a real alternative to OTTO

    Comment

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    Very close
13. 13
    Central Chidlom central.co.th English 1 tracker

    Central Online | 11.11 | up to 70% + Extra 25% Coupon

    The biggest 11.11 Sale of 2026 is here! Shop top brands with up to 70% off, plus an extra 25% off with coupons. Free nationwide delivery.

    • Atlassian
    • Google Search Console
    • Meta Business Suite
    • Microsoft 365
    • Salesforce
    • Algolia

    0 say Central Chidlom is a good alternative to OTTO 0 say Central Chidlom isn’t a real alternative to OTTO

    Comment

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14. 14
    Shopee shopee.com.br Top 1K 2 trackers

    Singaporean e-commerce company

    • Google Search Console
    • Meta Business Suite
    • Salesforce
    • Google Tag Manager
    • Google Workspace
    • Mailchimp

    0 say Shopee is a good alternative to OTTO 0 say Shopee isn’t a real alternative to OTTO

    Comment

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15. 15
    Temu temu.com Top 1K No trackers

    Chinese online marketplace owned by PDD Holdings

    • Apple Business
    • Google Search Console
    • Meta Business Suite
    • Azure DNS
    • Cloudflare
    • Google Workspace

    0 say Temu is a good alternative to OTTO 0 say Temu isn’t a real alternative to OTTO

    Comment

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    Very close
16. 16
    eMAG emag.ro Top 10K Romanian No trackers

    Black Friday - 2026: Electrocasnice mici

    Romanian online retailer

    • Apple Business
    • Atlassian
    • Google Search Console
    • Microsoft 365
    • Salesforce
    • Amazon SES

    0 say eMAG is a good alternative to OTTO 0 say eMAG isn’t a real alternative to OTTO

    Comment

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17. 17
    West Elm westelm.com English No trackers

    Contemporary Furniture & Interiors | west elm UK

    Shop modern furniture and décor with contract furniture, interior design services and trade programme support.

    • Google Search Console
    • Meta Business Suite
    • Microsoft 365
    • Salesforce
    • Akamai
    • Klarna

    0 say West Elm is a good alternative to OTTO 0 say West Elm isn’t a real alternative to OTTO

    Comment

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18. 18
    Vinted vinted.de Top 10K German 1 tracker

    Vinted | Eine App, alles Secondhand

    Eine Community, Tausende von Marken und die unterschiedlichsten Secondhand-Styles. Bereit loszulegen? So funktioniert's.

    • Apple Business
    • Google Search Console
    • Amazon SES
    • Cloudflare
    • DataDome
    • Google Tag Manager

    0 say Vinted is a good alternative to OTTO 0 say Vinted isn’t a real alternative to OTTO

    Comment

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    Very close
19. 19
    Belk® belk.com English 1 tracker

    Belk.com - Belk® - Official Site

    Belk - Free Shipping at Belk.com. Shop Belk for clothing, handbags, jewelry, beauty, home & so much more! Clearance items available everyday!

    • Adobe
    • Apple Business
    • Atlassian
    • Google Search Console
    • Meta Business Suite
    • Microsoft 365

    0 say Belk® is a good alternative to OTTO 0 say Belk® isn’t a real alternative to OTTO

    Comment

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    Very close
20. 20
    Qoo10 qoo10.jp Japanese 1 tracker

    Qoo10 - ネット通販｜eBay Japan

    Qoo10（キューテン）はeBay Japanのネット通販サイト。ファッションからコスメ、家電、食品、生活雑貨まで何でもクーポンで割引！ポイント還元いつも最安値でお届けします。

    • Google Search Console
    • Microsoft 365
    • Google Cloud DNS
    • Google Tag Manager
    • OpenAI

    0 say Qoo10 is a good alternative to OTTO 0 say Qoo10 isn’t a real alternative to OTTO

    Comment

    Compare Qoo10 with OTTO →
    Very close

Closest first, by how much each site’s offer resembles OTTO’s. Trackers are counted the same way as above. Highlighted technologies are ones OTTO uses too. Votes and comments come from visitors and don’t change the order.

04 · History

No changes yet. Each new crawl is compared with the last one, and what OTTO adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.