PrettyLittleThing

01 · Who’s behind it

Who runs PrettyLittleThing

PrettyLittleThing prettylittlething.com

Shop the latest in women's fashion, lifestyle and beauty online at PrettyLittleThing, the ultimate style source for every kind of It Girl. Order today from PLT.

Wikidata: UK-based fashion retailer

Company

No imprint we could read

Online since

Not in the Internet Archive

Audience

In English

02 · Privacy

What PrettyLittleThing tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

20 of the 60 sites closest to PrettyLittleThing match.

1. 01
   Boohoo Group boohoo.com English 2 trackers

   boohoo | Womens and Mens Clothes | Shop Online Fashion

   Shop boohoo's range of women's and men's clothing for the latest fashion pieces you need to be adding-to-basket, with 100s of new styles landing every day!

   • AB Tasty
   • Amazon SES
   • Amazon CloudFront
   • Google Search Console
   • Google Tag Manager
   • Google Workspace

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2. 02
   Fashion Nova fashionnova.com English No trackers

   Fashion Nova | Trendy Clothes for Women, Men & Plus Sizes

   Trend-first fashion for every body. Shop Fashion Nova for dresses, jeans, matching sets & more for women, men, plus size, and kids. Free shipping available.

   • Amazon SES
   • Atlassian
   • Google Search Console
   • Google Workspace
   • Microsoft 365
   • Apple Business

   0 say Fashion Nova is a good alternative to PrettyLittleThing 0 say Fashion Nova isn’t a real alternative to PrettyLittleThing

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3. 03
   Shein shein.com Top 1K English No trackers

   Women's & Men's Clothing, Shop Online Fashion | SHEIN

   From shoes to clothing, from sports equipment to accessories. All fashion inspiration & the latest trends can be found online at SHEIN

   • Google Search Console
   • Microsoft 365
   • Amazon Route 53
   • Apple Business
   • Firebase
   • Vue.js

   0 say Shein is a good alternative to PrettyLittleThing 0 say Shein isn’t a real alternative to PrettyLittleThing

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4. 04
   Sinsay sinsay.com Top 10K English 1 tracker

   Select your country - Sinsay - Great fashion, Great prices!

   Welcome to Sinsay online store. Your place to shop women, men and kids fashion. Choose your country and enjoy great fashion at great prices!

   • Google Search Console
   • Microsoft 365
   • Akamai Edge DNS
   • Cookiebot
   • Dynamic Yield
   • Google Maps

   0 say Sinsay is a good alternative to PrettyLittleThing 0 say Sinsay isn’t a real alternative to PrettyLittleThing

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5. 05
   Zalora zalora.com.ph English 2 trackers

   ZALORA Philippines: Asia's Fashion Expert Online

   Best Fashion, Beauty & Luxury Online Shopping in the Philippines | Nationwide Shipping ✓ Cash On Delivery ✓ 30-Day Free Returns (T&C apply) ✓ 100% Authentic

   • Amazon CloudFront
   • Google Search Console
   • Google Tag Manager
   • Google Workspace
   • React
   • Amazon Route 53

   0 say Zalora is a good alternative to PrettyLittleThing 0 say Zalora isn’t a real alternative to PrettyLittleThing

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6. 06
   Zalando zalando.it Italian No trackers

   Abbigliamento, scarpe e accessori alla moda | Scoprili su Zalando

   Scopri su Zalando tendenze e novità di abbigliamento e accessori da donna, uomo e bambini. Trova lo stile perfetto in pochi click. Reso facile e sempre gratuito

   • Google Search Console
   • Google Workspace
   • Microsoft 365
   • Amazon Route 53
   • Adobe
   • Akamai

   0 say Zalando is a good alternative to PrettyLittleThing 0 say Zalando isn’t a real alternative to PrettyLittleThing

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7. 07
   Reserved reserved.com English 1 tracker

   Reserved & Shop Online

   Special sale in Reserved! Check out our offer of discounted products and let yourself be carried away by the magic of shopping. Now collections for WOMEN, MEN and CHILDREN at discounted prices. We invite you to our stores and online stores!

   • Google Search Console
   • Microsoft 365
   • Akamai Edge DNS
   • Cookiebot
   • Dynamic Yield
   • Google Maps

   0 say Reserved is a good alternative to PrettyLittleThing 0 say Reserved isn’t a real alternative to PrettyLittleThing

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8. 08
   Primark primark.com English No trackers

   Challenge Validation

   Irish clothing retailer

   • Atlassian
   • Google Search Console
   • Microsoft 365
   • Akamai Bot Manager
   • Apple Business
   • Mailgun

   0 say Primark is a good alternative to PrettyLittleThing 0 say Primark isn’t a real alternative to PrettyLittleThing

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9. 09
   Mytheresa mytheresa.com German No trackers

   Mytheresa - The Finest Edit in Luxury

   Mytheresa bietet Ihnen den Finest Edit in Luxury! Shoppen Sie luxuriöse Designermode für Damen, Herren & Kinder von mehr als 200 Labels online.

   • Atlassian
   • Google Search Console
   • Google Workspace
   • Microsoft 365
   • Amazon Route 53
   • Adobe

   0 say Mytheresa is a good alternative to PrettyLittleThing 0 say Mytheresa isn’t a real alternative to PrettyLittleThing

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10. 10
    ファッション通販 magaseek(マガシーク) magaseek.com Japanese 1 tracker

    ファッション通販 MAGASEEK(マガシーク)

    MAGASEEK(マガシーク)は人気ブランドや雑誌掲載アイテムを公式に取扱うファッション通販サイトです。トレンドアイテムや定番アイテムなど、幅広いアイテムをご購入いただけます。人気の海外ブランドやアウトレット商品も取り扱い中！

    • Amazon SES
    • Google Search Console
    • Google Tag Manager
    • Google Workspace
    • Amazon Route 53
    • Adobe Fonts

    0 say ファッション通販 magaseek(マガシーク) is a good alternative to PrettyLittleThing 0 say ファッション通販 magaseek(マガシーク) isn’t a real alternative to PrettyLittleThing

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11. 11
    Mogujie mogujie.com Top 10K No trackers

    蘑菇街

    蘑菇街是女生专属的一站式消费平台。这里有上万个精通购物和穿搭的时尚达人，每天在直播间里推荐当季值得买的时尚好物、限时折扣的品牌商品以及源自工厂的性价比好货。蘑菇街的商品均由平台官方审核供应商资质和品质，让消费者轻松享受变美体验。

    • Vue.js

    0 say Mogujie is a good alternative to PrettyLittleThing 0 say Mogujie isn’t a real alternative to PrettyLittleThing

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12. 12
    Zappos zappos.com Top 10K English 1 tracker

    Shoes, Sneakers, Boots, & Clothing + FREE SHIPPING | Zappos.com

    Fast, FREE shipping on just-landed sneakers, boots, heels & more from your favorite brands. Now that's a win.

    • Amazon SES
    • Atlassian
    • Google Search Console
    • Google Tag Manager
    • Microsoft 365
    • React

    0 say Zappos is a good alternative to PrettyLittleThing 0 say Zappos isn’t a real alternative to PrettyLittleThing

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13. 13
    River Island riverisland.com English 1 tracker

    River Island: Fashion Clothing for Women, Men, Boys and Girls

    Shop for the latest fashion clothing and trends for women's, men's and kids' at River Island. Buy online at your favourite high street store.

    • Amazon SES
    • Google Search Console
    • Google Tag Manager
    • Apple Business
    • Bing Webmaster Tools
    • GlobalSign

    0 say River Island is a good alternative to PrettyLittleThing 0 say River Island isn’t a real alternative to PrettyLittleThing

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14. 14
    Boden boden.co.uk English 2 trackers

    Boden Clothing for Women and Children | Boden UK

    Discover the latest women's and childrenswear collections in joyful colours at Boden. Timeless British fashion, designed with love and made to last.

    • Atlassian
    • Google Search Console
    • Microsoft 365
    • Amazon Route 53
    • Adobe
    • Adobe Analytics

    0 say Boden is a good alternative to PrettyLittleThing 0 say Boden isn’t a real alternative to PrettyLittleThing

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15. 15
    Reiss reiss.com English No trackers

    Reiss UK - Womenswear, Menswear, & Accessories

    Discover timeless style with Reiss. Shop premium womenswear, menswear and accessories. Download the Reiss app today and enjoy 10% off your first app order. T&Cs apply.

    • Google Search Console
    • Microsoft 365
    • React
    • Akamai
    • Akamai Bot Manager
    • Apple Business

    0 say Reiss is a good alternative to PrettyLittleThing 0 say Reiss isn’t a real alternative to PrettyLittleThing

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16. 16
    Central Chidlom central.co.th English 1 tracker

    Central Online | 11.11 | up to 70% + Extra 25% Coupon

    The biggest 11.11 Sale of 2026 is here! Shop top brands with up to 70% off, plus an extra 25% off with coupons. Free nationwide delivery.

    • Atlassian
    • Google Search Console
    • Google Tag Manager
    • Microsoft 365
    • React
    • Algolia

    0 say Central Chidlom is a good alternative to PrettyLittleThing 0 say Central Chidlom isn’t a real alternative to PrettyLittleThing

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17. 17
    Debenhams debenhams.com English 2 trackers

    Fashion, Home & Beauty | Debenhams

    Discover fashion for women, men and kids, as well as homeware and beauty must-haves at Debenhams.

    • AB Tasty
    • Amazon CloudFront
    • Google Search Console
    • Google Tag Manager
    • Google Workspace
    • Microsoft 365

    0 say Debenhams is a good alternative to PrettyLittleThing 0 say Debenhams isn’t a real alternative to PrettyLittleThing

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18. 18
    Wayfair wayfair.com Top 10K English No trackers

    Wayfair.com - Online Home Store for Furniture, Decor, Outdoors & More

    Shop Wayfair for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shipping on most items.

    • Atlassian
    • Google Search Console
    • Google Workspace
    • Microsoft 365
    • React
    • Adobe

    0 say Wayfair is a good alternative to PrettyLittleThing 0 say Wayfair isn’t a real alternative to PrettyLittleThing

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19. 19
    Karen Millen karenmillen.com English 2 trackers

    Karen Millen | Womens Fashion

    Discover timeless elegance with Karen Millen. Explore exquisite fashion pieces that redefine sophistication and elevate your style.

    • AB Tasty
    • Amazon SES
    • Amazon CloudFront
    • Google Search Console
    • Google Tag Manager
    • Google Workspace

    0 say Karen Millen is a good alternative to PrettyLittleThing 0 say Karen Millen isn’t a real alternative to PrettyLittleThing

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20. 20
    Falabella falabella.com Top 10K 1 tracker

    falabella.com | Todo lo que necesitas en un solo lugar

    Encuentra lo ultimo en Moda, Electrónicos, Calzados, Deco, Mascotas, Deportes, Bebé y más. ¡Haz clic ahora y aprovecha nuestras ofertas!

    • Atlassian
    • Google Search Console
    • Microsoft 365
    • React
    • Cloudflare
    • Cloudflare DNS

    0 say Falabella is a good alternative to PrettyLittleThing 0 say Falabella isn’t a real alternative to PrettyLittleThing

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Closest first, by how much each site’s offer resembles PrettyLittleThing’s. Trackers are counted the same way as above. Highlighted technologies are ones PrettyLittleThing uses too. Votes and comments come from visitors and don’t change the order.

04 · History

No changes yet. Each new crawl is compared with the last one, and what PrettyLittleThing adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.