H&M

Privacy-friendly alternatives to H&M

The fast fashion retail sites closest to H&M, with the fewest trackers first: what each homepage loads before you accept cookies.

  1. 01
    Primark primark.com English No trackers

    Challenge Validation

    Irish clothing retailer

    No trackers, ad pixels or embeds on its homepage. Compare with H&M →

  2. 02
    Shein shein.com Top 1K English No trackers

    Women's & Men's Clothing, Shop Online Fashion | SHEIN

    From shoes to clothing, from sports equipment to accessories. All fashion inspiration & the latest trends can be found online at SHEIN

    No trackers, ad pixels or embeds on its homepage. Compare with H&M →

  3. 03
    GAP gap.com Top 10K English No trackers

    Gap Individual style for Women's, Men's, Baby & Kids' Clothing

    Discover casual clothing for women, men, kids, and baby at Gap. Stylish, comfy, and modern pieces for the whole family. Enjoy special deals on jeans, tees & more!

    No trackers, ad pixels or embeds on its homepage. Compare with H&M →

  4. 04
    Zalando zalando.de Top 10K English EU-registered No trackers

    Shop Shoes, Fashion & Accessories Online | Zalando

    Shop the latest fashion & shoes online | Free delivery* & returns on most of the orders | Over 1,900 Brands – new products every day!

    No trackers, ad pixels or embeds on its homepage. Compare with H&M →

  5. 05
    Fashion Nova fashionnova.com English No trackers

    Fashion Nova | Trendy Clothes for Women, Men & Plus Sizes

    Trend-first fashion for every body. Shop Fashion Nova for dresses, jeans, matching sets & more for women, men, plus size, and kids. Free shipping available.

    No trackers, ad pixels or embeds on its homepage. Compare with H&M →

  6. 06
    Reiss reiss.com English No trackers

    Reiss UK - Womenswear, Menswear, & Accessories

    Discover timeless style with Reiss. Shop premium womenswear, menswear and accessories. Download the Reiss app today and enjoy 10% off your first app order. T&Cs apply.

    No trackers, ad pixels or embeds on its homepage. Compare with H&M →

  7. 07
    Nordstrom nordstrom.com Top 10K No trackers

    American chain of luxury department stores

    No trackers, ad pixels or embeds on its homepage. Compare with H&M →

  8. 08
    Wayfair wayfair.com Top 10K English No trackers

    Wayfair.com - Online Home Store for Furniture, Decor, Outdoors & More

    Shop Wayfair for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shipping on most items.

    No trackers, ad pixels or embeds on its homepage. Compare with H&M →

  9. 09
    Mytheresa mytheresa.com German No trackers

    Mytheresa - The Finest Edit in Luxury

    Mytheresa bietet Ihnen den Finest Edit in Luxury! Shoppen Sie luxuriöse Designermode für Damen, Herren & Kinder von mehr als 200 Labels online.

    No trackers, ad pixels or embeds on its homepage. Compare with H&M →

  10. 10
    BAUR baur.de German No trackers

    BAUR Online Shop | Mode, Möbel & Technik 💛

    lll➤ zum Online-Shop lll➤ Über 4.000 Marken ✅ Kauf auf Rechnung & Raten ▷ PAYBACK Punkte sammeln ✅ Neukunden-Rabatt + Gratis Versand

    No trackers, ad pixels or embeds on its homepage. Compare with H&M →

  11. 11
    J. C. Penney jcpenney.com Top 10K No trackers

    We Are Currently Unable to Provide a Shopping Experience for this Country

    American department store chain

    No trackers, ad pixels or embeds on its homepage. Compare with H&M →

  12. 12
    OTTO otto.de Top 1K German No trackers

    OTTO - Mode, Möbel & Technik » Zum Online-Shop

    OTTO Online-Shop » Viele Marken ✓ Tolle Angebote ✓ Top Service » Ratenkauf ✓ Kauf auf Rechnung ✓ Altgeräte-Mitnahme ✓ Aufbauservice ✓ Jetzt shoppen!

    No trackers, ad pixels or embeds on its homepage. Compare with H&M →

  13. 13
    Dermstore dermstore.com English No trackers

    Dermstore: Skin Care, Sunscreen, Hair, & Beauty Products

    Shop professional and luxury skincare, hair & beauty products. Discover dermatologist-recommended brands & expert skin health advice at Dermstore.

    Uses third-party embeds. Compare with H&M →

  14. 14
    IKEA ikea.com Top 1K English No trackers

    Hej! Welcome to IKEA Global

    Furniture, home accessories, design ideas and inspiration for big dreams and small budgets. A better everyday life begins at home!

    No trackers, ad pixels or embeds on its homepage. Compare with H&M →

  15. 15
    DSW dsw.com English No trackers

    Shoes: Women's, Men's & Kids Shoes from Top Brands | DSW

    Find the best athletic shoes, sneakers and more at DSW. Free shipping, great deals and VIP perks. Shop the latest shoes online or at your nearest shoe store.

    No trackers, ad pixels or embeds on its homepage. Compare with H&M →

  16. 16
    Sinsay sinsay.com Top 10K English 1 tracker

    Select your country - Sinsay - Great fashion, Great prices!

    Welcome to Sinsay online store. Your place to shop women, men and kids fashion. Choose your country and enjoy great fashion at great prices!

    Uses a/b testing, third-party embeds. Compare with H&M →

  17. 17
    Reserved reserved.com English 1 tracker

    Reserved & Shop Online

    Special sale in Reserved! Check out our offer of discounted products and let yourself be carried away by the magic of shopping. Now collections for WOMEN, MEN and CHILDREN at discounted prices. We invite you to our stores and online stores!

    Uses a/b testing, third-party embeds. Compare with H&M →

  18. 18
    River Island riverisland.com English 1 tracker

    River Island: Fashion Clothing for Women, Men, Boys and Girls

    Shop for the latest fashion clothing and trends for women's, men's and kids' at River Island. Buy online at your favourite high street store.

    Uses tag manager. Compare with H&M →

  19. 19

    ファッション通販 MAGASEEK(マガシーク)

    MAGASEEK(マガシーク)は人気ブランドや雑誌掲載アイテムを公式に取扱うファッション通販サイトです。トレンドアイテムや定番アイテムなど、幅広いアイテムをご購入いただけます。人気の海外ブランドやアウトレット商品も取り扱い中!

    Uses third-party embeds, tag manager. Compare with H&M →

  20. 20
    Marks & Spencer marksandspencer.com Top 10K English 1 tracker

    M&S | Marks & Spencer | Fashion, Home, Beauty, Food & Gifts

    Shop on-trend womenswear, quality menswear, home and beauty essentials and mouth-watering food and drink. Order online with free delivery or collection at M&S

    Uses tag manager. Compare with H&M →

Chosen from the H&M alternatives whose homepages we could read, closest first among those with the same number of trackers. A tag manager counts as a tracker: it loads more after you consent.