goto.com
GoTo
Who runs GoTo, what it tracks and what it costs, and the 20 closest unified communications software alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- RingCentral
Measured from GoTo’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit GoTo01 · Who’s behind it
Who runs GoTo
GoTo goto.com
Businesses of all sizes trust GoTo to power business growth and support customers. Explore our business phone system, contact center, and IT support products.
Wikidata: American software company based in Boston
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What GoTo tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
14 of the 16 alternatives below have fewer, 1 have more.
Privacy-friendly alternatives →- Cookie banner
- TrustArc, OneTrust
- US company
- 4 tools
- EU company
- 1 tool
Marketing and email tracking
Links visits to email campaigns and customer profiles.
A/B testing
Shows visitors different versions of the page to see which works better.
Tag manager
Loads further tracking scripts, which we can’t always see.
Third-party embeds
Videos, maps or fonts from other companies, which receive the visitor’s IP address.
03 · Alternatives
Alternatives to GoTo
Thumbs up if it’s a real alternative to GoTo, thumbs down if it isn’t.
20 of the 60 sites closest to GoTo match.
- 01
RingCentral: The Voice of Your Business
Power the voice of your business with RingCentral Agentic Voice AI, including AI Receptionist (AIR), AI Virtual Assistant (AVA), & AI Conversation Expert (ACE).
Very close - 02
AI Customer Experience Platform | Agentic CX | Dialpad
Dialpad brings AI agents, contact center, sales, and business communications together, turning customer conversations into intelligence that drives resolution.
Very close - 03
One platform to connect | Zoom
Modernize workflows with Zoom's trusted collaboration tools: including video meetings, Zoom Chat, VoIP phone, webinars, whiteboard, contact center, and events.
Very close - 04
Nextiva - AI Customer Experience Management Platform
Nextiva is the best customer experience platform to optimize every customer journey. Business phone, contact center, AI receptionist, and unified CX in one.
Very close - 05
TeamViewer – die Plattform für den digitalen Arbeitsplatz
Remote-Desktop-Access-Lösungen von TeamViewer: Verbinden Sie sich mit entfernten Computern, leisten Sie Remote-Support und arbeiten Sie online zusammen ➤ Kostenlos für den privaten Gebrauch!
Very close - 06
NFON: Flexible AI-Powered Cloud Communication for European Businesses
Secure cloud telephony, SIP trunking, contact center and AI assistants for European businesses. Connect teams and scale communication with NFON.
Very close - 07
All-in-one Webinar Software for Marketing Teams | Livestorm
The all-in-one webinar platform for marketing teams: run branded events, capture engagement insights, and sync data to your CRM to prove ROI—enhanced with AI.
Very close - 08
Genesys Cloud CX: AI-Powered Customer Experience
Orchestrate experiences in real time with an AI-powered platform that makes it possible to foster customer loyalty and build efficient teams. Transform your CX today.
Very close - 09
Avaya | Enterprise Software for CX & Critical Communications
Avaya helps large enterprises and government agencies connect customer experience, critical communications, enterprise voice, data, AI, and workflows.
Very close - 10
Slack | AI Work Platform & Productivity Tools
Boost productivity and save time with Slack — the AI work platform for managing projects, automating workflows, and connecting teams securely. Start working smarter today.
Very close - 11
NiCE: Customer Experience (CX) AI Platform for Transformation at Scale
Discover NiCE’s AI customer service automation solutions to improve CX and boost efficiency. Transform your customer interactions today!
Very close - 12
HubSpot | Software & Tools for your Business - Homepage
HubSpot's customer platform includes all the marketing, sales, customer service, and CRM software you need to grow your business.
Very close - 13
IONOS » Hosting Provider | Websites. Domains. Server.
IONOS, your digital partner for cloud solutions and web hosting, supporting your needs from websites, domains, servers, and more.
Very close - 14
Simpplr: #1 AI Intranet & Employee Experience Platform
Transform employee communications and experience with Simpplr's comprehensive platform. Go beyond the intranet, from newsletters to integrated campaigns.
Very close - 15
Virtual Phone System, Phone numbers and PBX | Zadarma
Zadarma offers virtual phone numbers in 100+ countries, free cloud PBX and CRM systems. Video conferencing. Call tracking. Speech analytics. Try now!
Very close - 16
Autonomous IT, endpoint intelligence and control | Tanium
Tanium is a unified endpoint management and security platform: agentic AI for real-time visibility, patching, and risk remediation across endpoints.
Very close - 17
OpenText | Secure Information Management for AI
OpenText helps organizations securely manage and connect data across the enterprise, transforming data into trusted, AI-ready information.
Very close - 18
AI Customer Experience Automation Solutions | Contact Center Software | Talkdesk
Talkdesk is the leader in Customer Experience Automation (CXA), using AI and real-time data to automate customer journeys, reduce costs, and improve outcomes.
Very close - 19
Ably | Realtime platform for chat, AI and live apps at scale
Ably is the realtime platform built for scale and reliability. Power live chat, messaging, collaborative apps, and AI experiences that never drop.
Very close - 20
Sprinklr: The Definitive AI-Native Customer Experience Platform
Unify customer journeys with Sprinklr’s AI-native platform. Connect every touchpoint, empower teams, and elevate conversations to earn lasting loyalty.
Very close
Closest first, by how much each site’s offer resembles GoTo’s. Trackers are counted the same way as above. Highlighted technologies are ones GoTo uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what GoTo adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 22 technologies
- Neighbours
- k = 60
- Sites searched
- 9,217
- Vector
- 384-d
- Query
- 61 ms
Competitor map
Each alternative by how close its vector is to GoTo’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- JavaScript frameworks
- Fonts
- Google Fonts page source: fonts.gstatic.com
- Tag managers
- Google Tag Manager page source: googletagmanager.com/ns.html?id=GTM-
- Marketing automation
- A/B testing
- AB Tasty page source: try.abtasty.com
- Payments
- Stripe TXT stripe-verification=B5E8F5E7FDED4E598204E05361206FF2788B58FC1D5AB52C9…
- Hosting
- Vercel header x-vercel-id: fra1::iad1::hqhrc-1793957901256-3d0334eba968
- Video
- Wistia page source: fast.wistia.net
- Email hosting
- Microsoft 365 TXT MS=ms44780740
- Proofpoint MX mx0b-001a0901.pphosted.com
- SaaS tools (verified in DNS)
- Apple Business TXT apple-domain-verification=yh4UFAPU6mYDPMCR
- Atlassian TXT atlassian-domain-verification=d0nBtThU9bX2e05DrbRkm9BjYjlKuh3wJecaSP3…
- Canva TXT canva-site-verification=Q__w5uvYSfUpweGodyZptA
- DocuSign TXT docusign=616bdb3b-e921-4b9d-b19a-39e645f46083
- Google Search Console meta google-site-verification: K18sMXteLz4Y7bMggNbcA6WXr9cd3xUFoYuuD-ZiJ5g
- Miro TXT miro-verification=88bfcf1a779dd19255e9c4f29499682b1f8666fd
- OpenAI TXT openai-domain-verification=dv-oyMeVc52XrLLGaH1r95GJyW9
- Slack TXT slack-domain-verification=VC9f5p13Iv20kSPO3gBBMYzqa4sf6n4uRF2hz5wE
What competitors use
Across the 20 closest sites.
- Google Search Console 19/20
- Microsoft 365 18/20
- Atlassian 17/20
- Adobe · not on goto.com 12/20
- Apple Business 12/20
- DocuSign 12/20
- Cloudflare · not on goto.com 11/20
- HubSpot 9/20
- OneTrust 9/20
- OpenAI 9/20
- Stripe 9/20
- Google Workspace · not on goto.com 9/20
- Amazon Route 53 · not on goto.com 8/20
- Google Tag Manager 8/20
- Meta Business Suite · not on goto.com 7/20
- PHP · not on goto.com 7/20