doubleverify.com

DoubleVerify

Who runs DoubleVerify, what it tracks and what it costs, and the 20 closest Ad verification alternatives.

Who’s behind it
Not stated
Online since
Unknown
Trackers
Prices
No pricing page
Last price change
–
Closest alternative
Integral Ad Science

Measured from DoubleVerify’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.

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Visit DoubleVerify

01 · Who’s behind it

Who runs DoubleVerify

DoubleVerify doubleverify.com

DV is the leading media effectiveness platform that leverages AI to drive superior outcomes for global brands.

Company
No imprint we could read
Online since
Not in the Internet Archive
Audience
In English

02 · Privacy

What DoubleVerify tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

trackers that follow visitors

5 of the 20 alternatives below have fewer, 8 have more.

Privacy-friendly alternatives →
Cookie banner
TrustArc
US company
2 tools
  • Marketing and email tracking

    Links visits to email campaigns and customer profiles.

  • Tag manager

    Loads further tracking scripts, which we can’t always see.

03 · Alternatives

Alternatives to DoubleVerify

Thumbs up if it’s a real alternative to DoubleVerify, thumbs down if it isn’t.

Fewer trackers than DoubleVerifyNo ad trackersRegistered in the EUFree planOnly in English
  1. 01
    Integral Ad Science integralads.com English 2 trackers

    Integral Ad Science | Global Media Measurement & Optimization

    Integral Ad Science delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and platforms.

    Compare Integral Ad Science with DoubleVerify →
  2. 02
    Pixalate pixalate.com English 5 trackers

    Pixalate - Ad Fraud Protection, Privacy, and Compliance Platform (CTV)

    Pixalate, the market-leading ad fraud protection, privacy, and compliance analytics platform for Connected TV (CTV), Mobile Advertising, and Websites.

    Compare Pixalate with DoubleVerify →
  3. 03
    Innovid innovid.com Top 10K English 2 trackers

    The premier global independent, omnichannel advertising platform | Innovid

    Innovid empowers advertisers and publishers to create, deliver, measure, and optimize their ad and social experiences that drive consumer connections and business growth.

    Compare Innovid with DoubleVerify →
  4. 04
    Confiant confiant.com English 3 trackers

    Confiant | The First & Leading Ad Security & Quality Platform

    Confiant helps publishers & ad platforms stay ahead of bad ads and bad actors, keeping your revenue stream intact while protecting your user experience.

    Compare Confiant with DoubleVerify →
  5. 05
    GumGum gumgum.com Top 1K English 2 trackers

    GumGum | The Mindset Company™ – CTV, OLV & High Impact Display Advertising

    A global advertising technology company identifying the moments consumers are most receptive — delivering mindset-driven campaigns across CTV, online video, and high-impact display at scale.

    Compare GumGum with DoubleVerify →
  6. 06
    Kochava kochava.com Top 10K English 1 tracker

    Kochava | Omnichannel measurement for advertisers and publishers

    Discover how leading advertisers, publishers and platforms use Kochava for outcomes measurement to drive actionable insights. Achieve privacy-durable growth and reach your KPIs today with Kochava's omnichannel measurement.

    Compare Kochava with DoubleVerify →
  7. 07
    Weborama weborama.com English 3 trackers

    Weborama - From Data to Value

    Turn intent into a living, measurable signal across the entire customer journey — powered by AI, 200M+ profiles and 3 billion signals analysed continuously.

    Compare Weborama with DoubleVerify →
  8. 08
    Comscore comscore.com English 1 tracker

    Comscore is a trusted currency for planning, transacting, and evaluating media across platforms. - Comscore, Inc.

    Comscore is a trusted currency for planning, transacting, and evaluating media across platforms.

    Compare Comscore with DoubleVerify →
  9. 09
    AppsFlyer appsflyer.com Top 1K English 2 trackers

    AppsFlyer | Modern Marketing Cloud

    Unify measurement, deep linking, data collaboration, and AI across mobile, web, CTV, console and beyond. Make smarter decisions, optimize every channel, and prove impact with the platform built for modern marketing.

    Compare AppsFlyer with DoubleVerify →
  10. 10
    Boltive adlightning.com Top 10K English 2 trackers

    Simplify Digital Compliance & Ad Security | Boltive

    Brands, publishers, vendors and other enterprises want safe and profitable user experiences online. Boltive helps you ensure digital interactions are malware-free and privacy-preserving.

    Compare Boltive with DoubleVerify →
  11. 11
    HUMAN Security humansecurity.com English 4 trackers

    HUMAN Security

    HUMAN ensures that every digital interaction, from interacting with a digital ad to completing an online transaction is authentic, secure, and human.

    Compare HUMAN Security with DoubleVerify →
  12. 12
    Tatari tatari.tv English 3 trackers

    Tatari: Data Driven TV Advertising

    Tatari combines TV advertising with real-time data to ensure your TV Ads are optimally managed. Contact us today.

    Compare Tatari with DoubleVerify →
  13. 13
    Brand Metrics brandmetrics.com Top 10K English No trackers

    Home - Brand Metrics

    Compare Brand Metrics with DoubleVerify →
  14. 14
    MobileFuse mobilefuse.com Top 10K English 2 trackers

    Home | MobileFuse

    The premier omni in-app brand advertising platform. Putting Your Audience First. With consumers spending 11.5x more time in app environments, including CTV and mobile, it\'s no wonder the world\'s top brands are turning to MobileFuse to power their campaigns. With 15 years of expertise, MobileFuse is your trusted partner for targeted brand campaigns.

    Compare MobileFuse with DoubleVerify →
  15. 15
    VideoAmp videoamp.com English 1 tracker

    VideoAmp | Media Measurement Software

    A media measurement software company offering powerful audience segmentation for programmatic ads in a more valuable data-driven ecosystem.

    Compare VideoAmp with DoubleVerify →
  16. 16
    GeoEdge geoedge.com English 4 trackers

    GeoEdge - Ad Quality & Security Solutions | 360° Malvertising Protection

    GeoEdge empowers publishers and platforms to maximize their revenue by protecting the user experience against malicious and bad ads.

    Compare GeoEdge with DoubleVerify →
  17. 17
    Criteo criteo.com Top 1K English 1 tracker

    The Global Commerce Intelligence Platform

    Make every shopping moment smarter with ads powered by commerce AI fueled by the world’s largest set of commerce data

    Compare Criteo with DoubleVerify →
  18. 18
    Kargo kargo.com Top 10K English 2 trackers

    Kargo | Premium Advertising Solutions for Modern Brands — Kargo

    Kargo helps brands reach consumers through premium media, breakthrough creative, retail media, and AI-powered advertising solutions that drive measurable business results.

    Compare Kargo with DoubleVerify →
  19. 19
    Basis basis.com English 3 trackers

    Advertising Automation Platform for Omnichannel Media | Basis

    Plan, activate, optimize, and reconcile media across programmatic, search, and social with one unified advertising automation platform.

    Compare Basis with DoubleVerify →
  20. 20
    Lumen Research lumen-research.com English 3 trackers

    Lumen Research - The Attention Technology Company

    Lumen is an end-to-end attention technology company that drives better performance for advertisers, publishers, and brands with next-generation attention solutions.

    Compare Lumen Research with DoubleVerify →

Closest first, by how much each site’s offer resembles DoubleVerify’s. Trackers are counted the same way as above. Highlighted technologies are ones DoubleVerify uses too. Votes and comments come from visitors and don’t change the order.

04 · History

No changes yet. Each new crawl is compared with the last one, and what DoubleVerify adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.

The full technology stack, the competitor map and search numbers · 19 technologies
Neighbours
k = 20
Sites searched
9,192
Vector
384-d
Query
26 ms

Competitor map

Each alternative by how close its vector is to DoubleVerify’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.

similarity × popularity

Brand MetricsHUMAN SecurityBoltiveAppsFlyerWeboramaKochavaGumGumConfiantInnovidPixalate

Built with

CMS
Tag managers
Marketing automation
  • HubSpot page source: js.hsforms.net
Cookie consent
  • TrustArc page source: consent.trustarc.com
CDN
Email hosting
DNS hosting
SaaS tools (verified in DNS)
  • Adobe TXT adobe-idp-site-verification=5777e7077aa021fff13a14be21f34a2e63cdb5a9f…
  • Apple Business TXT apple-domain-verification=t3JvA54ZdhjAFCq8
  • Atlassian TXT atlassian-domain-verification=HYtLFBZ74v9/kJSRXvExAUfmlR30L2kE7vr66AD…
  • Canva TXT canva-site-verification=4E3AiC01BuQI6dk2iaRETQ
  • DocuSign TXT docusign=1abeb306-299a-451b-8e2d-e48b433eba0f
  • Dropbox TXT dropbox-domain-verification=vq0003kxspf2
  • Google Search Console TXT google-site-verification=xoL8bdppyhgtVfkgs4cDeJIoDPQPg8x6C1YQerjksHg
  • Miro TXT miro-verification=37c157ec056714cd8093465ce52fb881c36d13dd
  • Notion TXT notion-domain-verification=Z2D0SFJsOZXQZ3JXOX9QCaUGLSPZSH4psgHTitrkM2
  • OpenAI TXT openai-domain-verification=dv-ggQyYeYflbMrGNMgDEIIXA1F
  • Zoom TXT ZOOM_verify_eRV87FRgSGeEEEdLh5Js1g