branch.io
Branch
Who runs Branch, what it tracks and what it costs, and the 20 closest mobile attribution software alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- Kochava
Measured from Branch’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Branch01 · Who’s behind it
Who runs Branch
Branch branch.io
Drive mobile growth with the industry-leading MMP and deep linking platform. Branch provides the privacy-safe attribution and linking infrastructure for 100,000 apps.
Wikidata: mobile software company
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What Branch tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
11 of the 19 alternatives below have fewer, 3 have more.
Privacy-friendly alternatives →- Cookie banner
- None found
- US company
- 2 tools
Marketing and email tracking
Links visits to email campaigns and customer profiles.
A/B testing
Shows visitors different versions of the page to see which works better.
Tag manager
Loads further tracking scripts, which we can’t always see.
03 · Alternatives
Alternatives to Branch
Thumbs up if it’s a real alternative to Branch, thumbs down if it isn’t.
- 01
Kochava | Omnichannel measurement for advertisers and publishers
Discover how leading advertisers, publishers and platforms use Kochava for outcomes measurement to drive actionable insights. Achieve privacy-durable growth and reach your KPIs today with Kochava's omnichannel measurement.
Very close - 02
Attribution for Subscription Apps | Airbridge
See which ads and content drive installs, trials, subscriptions, and revenue. Compare results with ad spend. Try Airbridge free for 30 days.
Very close - 03
AppsFlyer | Modern Marketing Cloud
Unify measurement, deep linking, data collaboration, and AI across mobile, web, CTV, console and beyond. Make smarter decisions, optimize every channel, and prove impact with the platform built for modern marketing.
Very close - 04
Marketing Attribution & Analytics with AI Insights | Singular
Unify your marketing data, measure true ROI, and unlock actionable insights with Singular’s AI-powered attribution and analytics platform
Very close - 05
Incognia | Identify Users vs. Fraudsters. Across devices.
Incognia is the leader in AI-powered cross-device risk intelligence, delivering frictionless growth and security for enterprises across consumer internet and financial services.
Very close - 06
Customer Experience Platform | Airship
Airship is the only mobile-first customer experience platform that delivers measurable results through AI-powered, unified cross-channel experiences.
Very close - 07
Flurry | Mobile App Analytics Platform for Android & iOS
Flurry is a mobile app analytics platform for Android & iOS that empowers product, development and growth experts to build better apps that users love.
Very close - 08
Fingerprint | Identify Every Web Visitor & Mobile Device
The Fingerprint device intelligence platform works across web and mobile applications to identify all visitors with industry-leading accuracy — even if they’re anonymous.
Very close - 09
AppLovin | Advertising solutions built for growth
Reach over a billion daily users in mobile games. AppLovin helps consumer brands and gaming apps scale their business profitably.
Very close - 10
The Leading Growth Acceleration Platform for the Mobile Industry.
Liftoff helps advertisers, publishers, game developers and DSPs scale revenue growth with solutions to market and monetize mobile apps.
Very close - 11
Enterprise Mobile App Security & AI Governance | NowSecure
NowSecure delivers enterprise mobile app security: test the apps you build and vet the apps you use for security, privacy, and hidden AI risk.
Very close - 12
SHIELD | Device-First Fraud Intelligence and Detection Platform
SHIELD is a device-first fraud intelligence and detection platform that stops account takeovers, collusion fraud, bot attacks, fake accounts, and abuse across web and mobile apps.
Very close - 13
Redefining the mobile experience for consumers
AI and Consumer-first technology to provide amazing experiences and the joy of discovery on your smart phone.
Very close - 14
Similarweb: AI-Powered Digital Data Intelligence Solutions
Similarweb is an AI-powered digital data company providing real-time market intelligence, competitive insights, and consumer trends to accelerate business growth.
Very close - 15
Appcues | AI-Powered Customer Engagement Platform
Appcues is an AI-powered customer engagement platform that triggers in-app, email, and push experiences right when users are paying attention.
Very close - 16
BioCatch - Behavioral Intelligence to Prevent Fraud & Build Trust
Seamless and secure online experiences are built with BioCatch behavioral biometrics. We’re more than just fraud prevention. Our solution powers your digital growth.
Very close - 17
Castle – Stop bots and account abuse at scale
A complete suite of SDKs and APIs to monitor users, block bots, and stop in-app fraud.
Very close - 18
Kandji Device Management and Security | Now Iru
Apple MDM solutions built for Mac, iPad, Apple TV and iPhone device management. From deployment to maintenance to security, Kandji has thought of everything.
Very close - 19
Luciq (formerly Instabug) | Mobile Observability
Luciq (formerly Instabug) is mobile observability built only for mobile: every session captured and turned into context your team and AI tools act on.
Very close - 20 Very close
Closest first, by how much each site’s offer resembles Branch’s. Trackers are counted the same way as above. Highlighted technologies are ones Branch uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Branch adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 17 technologies
- Neighbours
- k = 20
- Sites searched
- 9,192
- Vector
- 384-d
- Query
- 42 ms
Competitor map
Each alternative by how close its vector is to Branch’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- CMS
- WordPress page source: /wp-content/
- CSS & UI
- Bootstrap asset https://www.branch.io/wp-content/mu-plugins/branch-rudderstack/bootstrap.js?ver=1793802655
- Tag managers
- Google Tag Manager page source: googletagmanager.com/gtm.js
- Marketing automation
- Marketo TXT v=spf1 include:_spf.google.com include:mg-spf.greenhouse.io include:s…
- Live chat & support
- Zendesk TXT v=spf1 include:_spf.google.com include:mg-spf.greenhouse.io include:s…
- A/B testing
- VWO page source: dev.visualwebsiteoptimizer.com
- CDN
- Cloudflare header cf-ray: a562f87d5d35b564-HAM
- Languages & backends
- PHP implied by WordPress (page source: /wp-content/)
- Email hosting
- Google Workspace MX aspmx.l.google.com
- Email delivery
- Mailgun TXT v=spf1 include:_spf.google.com include:mg-spf.greenhouse.io include:s…
- DNS hosting
- Amazon Route 53 NS ns-1809.awsdns-34.co.uk
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=2a89b891432143ce2403c051e2ba92b042188556f…
- Atlassian TXT atlassian-domain-verification=cQVPHGxF7xozv8YN7f0YFszavoQXsa4jIyy0YTh…
- Canva TXT canva-site-verification=5aT9JJUuponuDnyrDMzOpw
- DocuSign TXT docusign=6295a189-1693-4624-bfae-ebdd192e05c1
- Google Search Console TXT google-site-verification=QkSu5Qzm3bnrSyy0MRphM8GB8wL3gbISeqrGOwnV0h8
- Notion TXT notion-domain-verification=h4Hv4k0X4eQZsSUGQGXLDeJTULRMzfxchQE9lZEv8df
What competitors use
Across the 20 closest sites.
- Google Search Console 20/20
- Google Workspace 19/20
- Google Tag Manager 15/20
- Atlassian 14/20
- Microsoft 365 · not on branch.io 12/20
- HubSpot · not on branch.io 12/20
- Amazon Route 53 10/20
- Apple Business · not on branch.io 10/20
- Cloudflare 10/20
- OpenAI · not on branch.io 10/20
- jQuery · not on branch.io 8/20
- PHP 8/20
- jsDelivr · not on branch.io 7/20
- WordPress 7/20
- Adobe 7/20
- DocuSign 7/20