vs
Comparison
Branch vs Castle
Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.
Branch provides mobile deep linking and mobile measurement (attribution) software that routes users from ads, email, SMS, social and web into the right in-app content, attributes installs and conversions across channels, and detects ad fraud.
Castle provides SDKs and APIs for detecting bots, account takeover, fake signups and in-app fraud using device fingerprinting, IP and email intelligence, behavioral analysis and a rules engine for real-time allow, challenge or deny decisions.
- Company
- Not stated
- Not stated
- Registered in
- Unknown
- Unknown
- Online since
- Unknown
- Unknown
- Audience
- Top 1K
- Smaller site
- Trackers on the homepage
-
- Marketing and email tracking: Marketo
- A/B testing: VWO
- Tag manager: Google Tag Manager
- fewer
- Visitor analytics: PostHog
- Ad trackers
- None
- None
- Cookie banner
- –
- –
- Prices
- No pricing page found
- No pricing page found
- Last price change
- –
- –
- Privacy policy changes
- 0
- 0
- Terms changes
- 0
- 0
- Open positions
- –
- –
Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.