rubiconproject.com
Magnite
Who runs Magnite, what it tracks and what it costs, and the 20 closest Supply-side platform alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- OpenX
Measured from Magnite’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Magnite01 · Who’s behind it
Who runs Magnite
Magnite rubiconproject.com
The world's top publishers trust Magnite to help them drive more advertising revenue across every channel and format, including CTV.
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What Magnite tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
9 of the 19 alternatives below have fewer, 6 have more.
Privacy-friendly alternatives →- Cookie banner
- None found
- US company
- 2 tools
Marketing and email tracking
Links visits to email campaigns and customer profiles.
Tag manager
Loads further tracking scripts, which we can’t always see.
03 · Alternatives
Alternatives to Magnite
Thumbs up if it’s a real alternative to Magnite, thumbs down if it isn’t.
18 of the 60 sites closest to Magnite match.
- 01
Index Exchange - Accelerating the Evolution of Ad Technology
Grow advertising revenue and reach consumers on any screen through Index Exchange's global supply-side platform and ad technology solutions.
Very close - 02
Media.net | The Sell Side Platform for Greater Outcomes
We help brands and publishers leverage the best of programmatic, to achieve their goals across every screen.
Very close - 03
ConnectAd – The Independent European SSP
Very close - 04
Ad Infrastructure for the Intelligence Era | CloudX
CloudX is a supply side platform for mobile and AI publishers. Boost revenue with AI workflows and a liquid marketplace.
Very close - 05
Equativ — The Global End-to-End Media Platform
From signal to outcomes, at scale. Equativ brings together advanced technology, consumer research, and data intelligence to foster improved user experiences and deliver enhanced results.
Very close - 06
Admixer | Full-Stack Programmatic AdTech Solutions
Admixer is a global AdTech vendor that provides digital advertising products and services for Publishers, Brands and Advertising Agencies
Very close - 07
Seamless programmatic server-side connections | Nexx360
Make the most out of your AdStack and shape your success through seamless connections with Nexx360’s cloud-based technology.
Very close - 08
Krush Media | Programmatic Advertising & Publisher Monetization
Execute powerful programmatic advertising campaigns across CTV, mobile, desktop, display, and video while maximizing publisher revenue through advanced monetization technology and expert support.
Very close - 09
Nexxen
Nexxen's advertising technology platform delivers performance powered by unique data and media, to help advertisers and publishers achieve their full-funnel goals.
Very close - 10
The Global Commerce Intelligence Platform
Make every shopping moment smarter with ads powered by commerce AI fueled by the world’s largest set of commerce data
Very close - 11
Advertising Technology Company
Advertising Technology Company
Very close - 12
The Audience Connection Platform - Ozone
Ozone – a digital advertising business with a difference – combines real human connections at scale with standout creative and deep audience capabilities to deliver measurable business impact for brands.
Close - 13
Zemanta - Programmatic Ad Technology Built for Performance
Zemanta offers Zemanta One, the world’s first multi-channel demand-side platform (DSP) built for performance.
Very close - 14
Transmit
A new method of live content monetization that grows content revenue, maximizes advertising effectiveness and improves viewer satisfaction.
Very close - 15
Adsterra Advertising Network | Solutions for Advertisers and Publishers
Top online advertising network. Cost-effective HQ traffic for advertisers. The highest-paying ad network for publishers willing to monetize their inventory.
Very close - 16
RTBWise - Turn Every Impression into Measurable Revenue
Very close - 17
Cross-Platform Monetization and Programmatic Advertising | Tappx
Tappx is an AdTech firm that offers innovative app monetization, user acquisition, and advertising solutions for publishers, app developers, and advertisers.
Very close - 18
RichAds Ad Network for Performance Marketing
Top ad network for performance marketing: Push, Popunder, Telegram & Pre-roll Ads. 5B+ daily impressions across 220+ GEOs. Launch campaigns and scale traffic fast.
Very close
Closest first, by how much each site’s offer resembles Magnite’s. Trackers are counted the same way as above. Highlighted technologies are ones Magnite uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Magnite adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 16 technologies
- Neighbours
- k = 60
- Sites searched
- 9,214
- Vector
- 384-d
- Query
- 36 ms
Competitor map
Each alternative by how close its vector is to Magnite’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- CMS
- WordPress page source: /wp-includes/
- JavaScript libraries
- jQuery asset https://www.magnite.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1
- Tag managers
- Google Tag Manager page source: googletagmanager.com/gtm.js
- Marketing automation
- Marketo TXT v=spf1 ip4:72.34.113.100 ip4:69.194.143.140 include:spf.rubiconprojec…
- CDN
- Cloudflare header cf-ray: a562f868a9b92ff5-HAM
- Hosting
- WP Engine header x-powered-by: WP Engine
- Languages & backends
- PHP implied by WordPress (page source: /wp-includes/)
- Email hosting
- Google Workspace MX aspmx.l.google.com
- Email delivery
- Mailchimp Transactional TXT v=spf1 ip4:72.34.113.100 ip4:69.194.143.140 include:spf.rubiconprojec…
- SendGrid TXT v=spf1 ip4:72.34.113.100 ip4:69.194.143.140 include:spf.rubiconprojec…
- DNS hosting
- Amazon Route 53 NS ns-1722.awsdns-23.co.uk
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=7ba00fd005454fcba9ed31a7ad48786fef98ee97c…
- Apple Business TXT apple-domain-verification=G4AVkC9r63d1Wgp7
- DocuSign TXT docusign=740bb1dc-f7a3-4027-b408-aed4bd2824d0
- Google Search Console TXT google-site-verification=U-FUvU0VS4falHBMujbJtZpgqy95I2EFC08ADvrqlSQ
- Slack TXT slack-domain-verification=mlIG4ylJounirRIFXuVrwirxvgiAUa63gagbhqV0
Sitemaps
, 783 of them guides, blog or magazine pages.
What competitors use
Across the 20 closest sites.
- Google Search Console 16/20
- Google Workspace 14/20
- Cloudflare 13/20
- Google Tag Manager 11/20
- PHP 11/20
- HubSpot · not on rubiconproject.com 10/20
- WordPress 10/20
- Atlassian · not on rubiconproject.com 9/20
- Google Fonts · not on rubiconproject.com 9/20
- Apple Business 8/20
- Microsoft 365 · not on rubiconproject.com 8/20
- Google Analytics · not on rubiconproject.com 7/20
- jQuery 6/20
- Cloudflare DNS · not on rubiconproject.com 5/20
- Webflow · not on rubiconproject.com 5/20
- DocuSign 4/20