vs
Comparison
Equativ vs Magnite
Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.
Equativ (formerly Smart AdServer) is an advertising technology company offering a programmatic ad platform that includes a supply-side platform, ad serving, curation, retail media and creative ad enhancements across CTV, video, display and native formats.
Magnite (formerly Rubicon Project) operates a sell-side advertising platform (SSP) that lets publishers and media owners sell ad inventory programmatically across CTV, online video, display and audio, and lets buyers and agencies access and curate that inventory.
- Company
- Not stated
- Not stated
- Registered in
- Unknown
- Unknown
- Online since
- Unknown
- Unknown
- Audience
- Smaller site
- Top 1K
- Trackers on the homepage
- fewer
- Tag manager: Google Tag Manager
- Third-party embeds: Adobe Fonts, Google Fonts
-
- Marketing and email tracking: Marketo
- Tag manager: Google Tag Manager
- Ad trackers
- None
- None
- Cookie banner
- Didomi
- –
- Prices
- No pricing page found
- No pricing page found
- Last price change
- –
- –
- Privacy policy changes
- 0
- 0
- Terms changes
- 0
- 0
- Open positions
- –
- –
Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.