rubiconproject.com
Magnite
Who runs Magnite, what it tracks and what it costs, and the 20 closest Supply-side platform alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- OpenX
Measured from Magnite’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Magnite01 · Who’s behind it
Who runs Magnite
Magnite rubiconproject.com
The world's top publishers trust Magnite to help them drive more advertising revenue across every channel and format, including CTV.
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What Magnite tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
9 of the 19 alternatives below have fewer, 6 have more.
Privacy-friendly alternatives →- Cookie banner
- None found
- US company
- 2 tools
Marketing and email tracking
Links visits to email campaigns and customer profiles.
Tag manager
Loads further tracking scripts, which we can’t always see.
03 · Alternatives
Alternatives to Magnite
Thumbs up if it’s a real alternative to Magnite, thumbs down if it isn’t.
- 01
Programmatic Advertising | Supply-Side Platform - OpenX
Discover the world of programmatic advertising and how it revolutionizes digital marketing. Explore strategies to maximize your ad spend with OpenX.
Very close - 02
Creative SSP for the Orchestration Era | TripleLift
Turn fragmented media into a coordinated system. TripleLift connects data, creative, and supply to drive measurable advertising outcomes.
Very close - 03
Omnidex - AI-driven SSP
AI-powered SSP built for next-gen adtech. Maximize yield with real-time bidding, contextual targeting, and cookieless optimization. Lightning-fast and fully automated.
Very close - 04
Index Exchange - Accelerating the Evolution of Ad Technology
Grow advertising revenue and reach consumers on any screen through Index Exchange's global supply-side platform and ad technology solutions.
Very close - 05
Direct Connections to Streaming Video Inventory | FreeWheel
Directly access streaming video inventory from the world’s leading publishers, boosting your working media by reducing middlemen.
Very close - 06
Media.net | The Sell Side Platform for Greater Outcomes
We help brands and publishers leverage the best of programmatic, to achieve their goals across every screen.
Very close - 07
AdMatic GmbH – AI-Driven Advertising | Human-Centric Results
Very close - 08
ConnectAd – The Independent European SSP
Very close - 09
Adtelligent | Advertising Technology Company
Adtelligent Inc. is an advertising technology company providing solutions for publishers and advertisers: SSP / DSP / Ad Network / Header Bidding / Video player
Very close - 10
Copper6 - Driving revenue to new heights
Providing publishers the technology needed to simplify ad operations while supercharging revenue. Transforming your visions into reality.
Very close - 11
Ad Infrastructure for the Intelligence Era | CloudX
CloudX is a supply side platform for mobile and AI publishers. Boost revenue with AI workflows and a liquid marketplace.
Very close - 12
Kueez | The Growth Platform for Modern Publishers
Kueez helps the world's leading publishers build new revenue streams, grow audiences and maximize monetization.
Very close - 13
Equativ — The Global End-to-End Media Platform
From signal to outcomes, at scale. Equativ brings together advanced technology, consumer research, and data intelligence to foster improved user experiences and deliver enhanced results.
Very close - 14
Publisher monetization company
Very close - 15
The Publisher Technology Platform | Sovrn
Thousands of the world’s top publishers trust the Sovrn Platform, a complete set of data and monetization tools, to thrive on the open web.
Very close - 16
uSSP - Supply-Side Platform by UMG
uSSP connects websites, apps, and video inventory to premium demand from the UMG programmatic ecosystem. Full visibility, ML-driven yield, cookieless-ready. Book a demo.
Very close - 17
Full-Stack Programmatic Ad Tech Company - SmartyAds
SmartyAds is a full-stack programmatic ad tech company which offers the best-in-class profitable ad monetization and media buying solutions for advertisers and publishers in the digital marketing industry
Very close - 18
Sonobi • Leading the Way in Audience-First Innovations
Innovating Advertising Solutions for a Connected World. Explore our cutting-edge Ad technologies now!
Very close - 19
Ströer SSP | STRÖER
Very close - 20
ADman Media
ADman Media is a video supply-side platform (SSP) leader in Spain and Latin America. With seven offices around the world, ADman Media offers the best solutions to help publishers optimise their inventory and maximise their revenues. Our state of the art technology allows advertisers to reach their target with innovative native video formats in high quality inventory
Very close
Closest first, by how much each site’s offer resembles Magnite’s. Trackers are counted the same way as above. Highlighted technologies are ones Magnite uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Magnite adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 16 technologies
- Neighbours
- k = 20
- Sites searched
- 9,192
- Vector
- 384-d
- Query
- 48 ms
Competitor map
Each alternative by how close its vector is to Magnite’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- CMS
- WordPress page source: /wp-includes/
- JavaScript libraries
- jQuery asset https://www.magnite.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1
- Tag managers
- Google Tag Manager page source: googletagmanager.com/gtm.js
- Marketing automation
- Marketo TXT v=spf1 ip4:72.34.113.100 ip4:69.194.143.140 include:spf.rubiconprojec…
- CDN
- Cloudflare header cf-ray: a562f868a9b92ff5-HAM
- Hosting
- WP Engine header x-powered-by: WP Engine
- Languages & backends
- PHP implied by WordPress (page source: /wp-includes/)
- Email hosting
- Google Workspace MX aspmx.l.google.com
- Email delivery
- Mailchimp Transactional TXT v=spf1 ip4:72.34.113.100 ip4:69.194.143.140 include:spf.rubiconprojec…
- SendGrid TXT v=spf1 ip4:72.34.113.100 ip4:69.194.143.140 include:spf.rubiconprojec…
- DNS hosting
- Amazon Route 53 NS ns-1722.awsdns-23.co.uk
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=7ba00fd005454fcba9ed31a7ad48786fef98ee97c…
- Apple Business TXT apple-domain-verification=G4AVkC9r63d1Wgp7
- DocuSign TXT docusign=740bb1dc-f7a3-4027-b408-aed4bd2824d0
- Google Search Console TXT google-site-verification=U-FUvU0VS4falHBMujbJtZpgqy95I2EFC08ADvrqlSQ
- Slack TXT slack-domain-verification=mlIG4ylJounirRIFXuVrwirxvgiAUa63gagbhqV0
What competitors use
Across the 20 closest sites.
- Google Search Console 16/20
- Google Workspace 14/20
- Cloudflare 13/20
- Google Tag Manager 11/20
- PHP 11/20
- HubSpot · not on rubiconproject.com 10/20
- WordPress 10/20
- Atlassian · not on rubiconproject.com 9/20
- Google Fonts · not on rubiconproject.com 9/20
- Apple Business 8/20
- Microsoft 365 · not on rubiconproject.com 8/20
- Google Analytics · not on rubiconproject.com 7/20
- jQuery 6/20
- Cloudflare DNS · not on rubiconproject.com 5/20
- Webflow · not on rubiconproject.com 5/20
- DocuSign 4/20