rubiconproject.com

Magnite

Who runs Magnite, what it tracks and what it costs, and the 20 closest Supply-side platform alternatives.

Who’s behind it
Not stated
Online since
Unknown
Trackers
Prices
No pricing page
Last price change
–
Closest alternative
OpenX

Measured from Magnite’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.

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Visit Magnite

01 · Who’s behind it

Who runs Magnite

Magnite rubiconproject.com

The world's top publishers trust Magnite to help them drive more advertising revenue across every channel and format, including CTV.

Company
No imprint we could read
Online since
Not in the Internet Archive
Audience
In English

02 · Privacy

What Magnite tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

trackers that follow visitors

9 of the 19 alternatives below have fewer, 6 have more.

Privacy-friendly alternatives →
Cookie banner
None found
US company
2 tools
  • Marketing and email tracking

    Links visits to email campaigns and customer profiles.

  • Tag manager

    Loads further tracking scripts, which we can’t always see.

03 · Alternatives

Alternatives to Magnite

Thumbs up if it’s a real alternative to Magnite, thumbs down if it isn’t.

Fewer trackers than MagniteNo ad trackersRegistered in the EUFree planOnly in English

20 of the 60 sites closest to Magnite match.

  1. 01
    OpenX openx.com English 3 trackers

    Programmatic Advertising | Supply-Side Platform - OpenX

    Discover the world of programmatic advertising and how it revolutionizes digital marketing. Explore strategies to maximize your ad spend with OpenX.

    Compare OpenX with Magnite →
  2. 02
    TripleLift triplelift.com English 3 trackers

    Creative SSP for the Orchestration Era | TripleLift

    Turn fragmented media into a coordinated system. TripleLift connects data, creative, and supply to drive measurable advertising outcomes.

    Compare TripleLift with Magnite →
  3. 03
    Omnidex omni-dex.io Top 10K English 2 trackers

    Omnidex - AI-driven SSP

    AI-powered SSP built for next-gen adtech. Maximize yield with real-time bidding, contextual targeting, and cookieless optimization. Lightning-fast and fully automated.

    Compare Omnidex with Magnite →
  4. 04
    Index Exchange indexexchange.com English 1 tracker

    Index Exchange - Accelerating the Evolution of Ad Technology

    Grow advertising revenue and reach consumers on any screen through Index Exchange's global supply-side platform and ad technology solutions.

    Compare Index Exchange with Magnite →
  5. 05
    Media.net media.net Top 1K English 1 tracker

    Media.net | The Sell Side Platform for Greater Outcomes

    We help brands and publishers leverage the best of programmatic, to achieve their goals across every screen.

    Compare Media.net with Magnite →
  6. 06
    AdMatic admatic.de Top 10K English 2 trackers

    AdMatic GmbH – AI-Driven Advertising | Human-Centric Results

    Compare AdMatic with Magnite →
  7. 07
    ConnectAd connectad.io Top 10K English 1 tracker

    ConnectAd – The Independent European SSP

    Compare ConnectAd with Magnite →
  8. 08
    Adtelligent adtelligent.com Top 10K English 2 trackers

    Adtelligent | Advertising Technology Company

    Adtelligent Inc. is an advertising technology company providing solutions for publishers and advertisers: SSP / DSP / Ad Network / Header Bidding / Video player

    Compare Adtelligent with Magnite →
  9. 09
    CloudX cloudx.io Top 10K English 1 tracker

    Ad Infrastructure for the Intelligence Era | CloudX

    CloudX is a supply side platform for mobile and AI publishers. Boost revenue with AI workflows and a liquid marketplace.

    Compare CloudX with Magnite →
  10. 10
    Equativ equativ.com English 1 tracker

    Equativ — The Global End-to-End Media Platform

    From signal to outcomes, at scale. Equativ brings together advanced technology, consumer research, and data intelligence to foster improved user experiences and deliver enhanced results.

    Compare Equativ with Magnite →
  11. 11
    Sovrn sovrn.com English 2 trackers

    The Publisher Technology Platform | Sovrn

    Thousands of the world’s top publishers trust the Sovrn Platform, a complete set of data and monetization tools, to thrive on the open web.

    Compare Sovrn with Magnite →
  12. 12
    Admixer admixer.net Top 10K English 1 tracker

    Admixer | Full-Stack Programmatic AdTech Solutions

    Admixer is a global AdTech vendor that provides digital advertising products and services for Publishers, Brands and Advertising Agencies

    Compare Admixer with Magnite →
  13. 13
    Nexx360 nexx360.io Top 10K English No trackers

    Seamless programmatic server-side connections | Nexx360

    Make the most out of your AdStack and shape your success through seamless connections with Nexx360’s cloud-based technology.

    Compare Nexx360 with Magnite →
  14. 14
    CPMStar cpmstar.com Top 10K English 3 trackers

    Maximize Ad Performance with SSP & DSP Solutions | CPMStar

    Discover CPMStar, the leading advertising technology platform offering innovative solutions like SSP for Publishers, Managed DSP, and Integrated Marketing Services. Maximize your ROI with us.

    Compare CPMStar with Magnite →
  15. 15
    Virtual Minds yieldlab.com English 2 trackers

    Virtual Minds. Excellence in Adtech. Made in Europe.

    Leading European adtech provider. Programmatic advertising solutions for publishers, broadcasters, agencies, and advertisers. Premium Adtechnology made in Europe.

    Compare Virtual Minds with Magnite →
  16. 16
    Krush Media krushmedia.com Top 10K English No trackers

    Krush Media | Programmatic Advertising & Publisher Monetization

    Execute powerful programmatic advertising campaigns across CTV, mobile, desktop, display, and video while maximizing publisher revenue through advanced monetization technology and expert support.

    Compare Krush Media with Magnite →
  17. 17
    Nexxen unruly.co Top 10K English 1 tracker

    Nexxen

    Nexxen's advertising technology platform delivers performance powered by unique data and media, to help advertisers and publishers achieve their full-funnel goals.

    Compare Nexxen with Magnite →
  18. 18
    Verve verve.com English 3 trackers

    Verve | Let's make media better.

    Verve is a global omnichannel advertising platform powered by premium direct supply. We illuminate, connect and activate high-fidelity signals to drive performance for brands and publishers.

    Compare Verve with Magnite →
  19. 19
    Infillion mediamath.com English 2 trackers

    Infillion Platform

    The DSP with composability at its core. API-first, AI-powered, and built for control, transparency, and flexibility.

    Compare Infillion with Magnite →
  20. 20
    Criteo criteo.com Top 1K English 1 tracker

    The Global Commerce Intelligence Platform

    Make every shopping moment smarter with ads powered by commerce AI fueled by the world’s largest set of commerce data

    Compare Criteo with Magnite →

Closest first, by how much each site’s offer resembles Magnite’s. Trackers are counted the same way as above. Highlighted technologies are ones Magnite uses too. Votes and comments come from visitors and don’t change the order.

04 · History

No changes yet. Each new crawl is compared with the last one, and what Magnite adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.

The full technology stack, the competitor map and search numbers · 16 technologies
Neighbours
k = 60
Sites searched
9,211
Vector
384-d
Query
34 ms

Competitor map

Each alternative by how close its vector is to Magnite’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.

similarity × popularity

SovrnEquativCloudXAdtelligentConnectAdAdMaticMedia.netIndex ExchangeOmnidexOpenX

Built with

CMS
JavaScript libraries
  • jQuery asset https://www.magnite.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1
Tag managers
Marketing automation
  • Marketo TXT v=spf1 ip4:72.34.113.100 ip4:69.194.143.140 include:spf.rubiconprojec…
CDN
Hosting
Languages & backends
  • PHP implied by WordPress (page source: /wp-includes/)
Email hosting
Email delivery
  • Mailchimp Transactional TXT v=spf1 ip4:72.34.113.100 ip4:69.194.143.140 include:spf.rubiconprojec…
  • SendGrid TXT v=spf1 ip4:72.34.113.100 ip4:69.194.143.140 include:spf.rubiconprojec…
DNS hosting
SaaS tools (verified in DNS)
  • Adobe TXT adobe-idp-site-verification=7ba00fd005454fcba9ed31a7ad48786fef98ee97c…
  • Apple Business TXT apple-domain-verification=G4AVkC9r63d1Wgp7
  • DocuSign TXT docusign=740bb1dc-f7a3-4027-b408-aed4bd2824d0
  • Google Search Console TXT google-site-verification=U-FUvU0VS4falHBMujbJtZpgqy95I2EFC08ADvrqlSQ
  • Slack TXT slack-domain-verification=mlIG4ylJounirRIFXuVrwirxvgiAUa63gagbhqV0

Sitemaps

, 783 of them guides, blog or magazine pages.