nielsen.com
Nielsen
Who runs Nielsen, what it tracks and what it costs, and the 20 closest audience measurement alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- Comscore
Measured from Nielsen’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Nielsen01 · Who’s behind it
Who runs Nielsen
Nielsen nielsen.com
A global leader in media measurement, analytics and insights, Nielsen shapes the future of media with accurate measurement of what people listen to and watch worldwide.
Wikidata: global information, data and measurement company
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What Nielsen tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
14 of the 20 alternatives below have fewer, 1 have more.
Privacy-friendly alternatives →- Cookie banner
- OneTrust
- US company
- 4 tools
- EU company
- 1 tool
Visitor analytics
Counts and follows visits, usually with cookies.
A/B testing
Shows visitors different versions of the page to see which works better.
Tag manager
Loads further tracking scripts, which we can’t always see.
Third-party embeds
Videos, maps or fonts from other companies, which receive the visitor’s IP address.
03 · Alternatives
Alternatives to Nielsen
Thumbs up if it’s a real alternative to Nielsen, thumbs down if it isn’t.
20 of the 60 sites closest to Nielsen match.
- 01
Comscore is a trusted currency for planning, transacting, and evaluating media across platforms. - Comscore, Inc.
Comscore is a trusted currency for planning, transacting, and evaluating media across platforms.
Very close - 02
VideoAmp | Media Measurement Software
A media measurement software company offering powerful audience segmentation for programmatic ads in a more valuable data-driven ecosystem.
Very close - 03
Samba TV
online service
Very close - 04
iSpot: The New Standard for TV Ad Measurement
Struggling to prove and optimize TV ad performance? Fast, accurate and actionable measurement across linear and streaming is the key to TV advertising success. Say hello to the new standard for TV ad measurement.
Very close - 05
Gemius - Pomiar widowni internetowej, telewizyjnej, radiowej i reklamy zewnętrznej
We are an international research and technology company providing digital and cross-media audience measurement and advanced marketing solutions.
Very close - 06
Исследовательская компания Mediascope – официальный сайт
Mediascope – технологичная исследовательская компания, лидер российского рынка медиаисследований и мониторинга рекламы и СМИ.
Very close - 07
Inscape.tv - Leading Provider of Smart TV Data
Very close - 08
Home: AGF
Very close - 09
Drive Growth with Market Research, Consumer Data, & Industry Analysis | Circana
As a leading market research company with in-depth consumer data and industry insights, Circana provides solutions and tools that transform data into actionable retail strategies.
Very close - 10
NIQ - The Full View™ of Consumer Intelligence
We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Very close - 11
OnAudience: Global Data Provider
OnAudience fuels digital campaigns and business solutions through high-quality data with global reach. Privacy-safe & GDPR-compliant data.
Very close - 12
Marfeel
A suite of solutions designed for every publisher's needs
Very close - 13
Content Analytics Made Easy | Parse.ly
Parse.ly makes working with data easy for newsrooms and marketers, giving them the insights they need to focus their content strategy and prove ROI.
Very close - 14
YouGov: Data Analytics & Market Research Services
Explore YouGov's market research and data analytics services for valuable insights. Make informed business decisions with our consumer analysis & intelligence.
Close - 15
Ipsos | Global Market Research and Public Opinion Specialist
Global leader in market research, Ipsos delivers reliable information and true understanding of Society, Markets and People. Our solutions use data from surveys, polls, social media or qualitative, and provide actionable insights into the experience and opinions of citizens, consumers, patients, customers, employees.
Close - 16
Real-World Data for The Outcomes Era | Adsquare
Adsquare turns real-world behavior into measurable business outcomes — planning, targeting, optimization, validation. 2,500+ brands, 26 markets.
Very close - 17
Clickagy
Clickagy is a data intelligence company that works with leading marketers to anonymously identify and segment audiences based on their real-time digital behaviors.
Very close - 18
AppsFlyer | Modern Marketing Cloud
Unify measurement, deep linking, data collaboration, and AI across mobile, web, CTV, console and beyond. Make smarter decisions, optimize every channel, and prove impact with the platform built for modern marketing.
Very close - 19
Kochava | Omnichannel measurement for advertisers and publishers
Discover how leading advertisers, publishers and platforms use Kochava for outcomes measurement to drive actionable insights. Achieve privacy-durable growth and reach your KPIs today with Kochava's omnichannel measurement.
Very close - 20
The premier global independent, omnichannel advertising platform | Innovid
Innovid empowers advertisers and publishers to create, deliver, measure, and optimize their ad and social experiences that drive consumer connections and business growth.
Very close
Closest first, by how much each site’s offer resembles Nielsen’s. Trackers are counted the same way as above. Highlighted technologies are ones Nielsen uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Nielsen adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 24 technologies
- Neighbours
- k = 60
- Sites searched
- 9,217
- Vector
- 384-d
- Query
- 72 ms
Competitor map
Each alternative by how close its vector is to Nielsen’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- CMS
- WordPress page source: /wp-content/
- JavaScript libraries
- Fonts
- Google Fonts asset https://fonts.googleapis.com/
- Analytics
- Parse.ly page source: cdn.parsely.com
- Tag managers
- Google Tag Manager page source: googletagmanager.com/gtm.js
- Cookie consent
- OneTrust page source: cdn.cookielaw.org
- A/B testing
- AB Tasty page source: try.abtasty.com
- CDN
- Web servers
- nginx header server: nginx
- Languages & backends
- PHP implied by WordPress (page source: /wp-content/)
- Video
- YouTube embeds page source: youtube.com/embed/
- Email hosting
- Google Workspace MX aspmx.l.google.com
- Microsoft 365 TXT MS=ms67552876
- DNS hosting
- UltraDNS NS pdns5.ultradns.info
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=d4250894cee614bbe020fa949280b0ad410c6b293…
- Apple Business TXT apple-domain-verification=JTibV8tKhqrsFjn5
- Atlassian TXT atlassian-domain-verification=sTb4hFWtIi5V/G7/I/PG5eYIA95YUMrC+ucuxck…
- DocuSign TXT docusign=eff616df-1c79-4f17-a483-41df197156e0
- GlobalSign TXT _globalsign-domain-verification=VvDpOdxqrg1tm5Pqkg2JSk9H5WqnI_O1VYhH7…
- Google Search Console meta google-site-verification: bPdh6cvphxV-O-QpLdIxOsNO7kNm9hB02TY-Fx_cJD4
- Meta Business Suite TXT facebook-domain-verification=sl8du0ke9guurybwg45jxj8i479ev7
- Miro TXT miro-verification=bd31f86ea27054eddbcf39ef767cce5163f1d7dd
What competitors use
Across the 20 closest sites.
- Google Search Console 16/20
- Microsoft 365 13/20
- Amazon Route 53 · not on nielsen.com 12/20
- Google Tag Manager 11/20
- Google Workspace 9/20
- PHP 9/20
- Salesforce · not on nielsen.com 8/20
- Atlassian 7/20
- jQuery 7/20
- Apple Business 7/20
- Cloudflare · not on nielsen.com 7/20
- WordPress 7/20
- HubSpot · not on nielsen.com 7/20
- Amazon SES · not on nielsen.com 5/20
- GlobalSign 5/20
- nginx 5/20