nielsen.com

Nielsen

Who runs Nielsen, what it tracks and what it costs, and the 20 closest audience measurement alternatives.

Who’s behind it
Not stated
Online since
Unknown
Trackers
Prices
No pricing page
Last price change
–
Closest alternative
Comscore

Measured from Nielsen’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.

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Visit Nielsen

01 · Who’s behind it

Who runs Nielsen

Nielsen nielsen.com

A global leader in media measurement, analytics and insights, Nielsen shapes the future of media with accurate measurement of what people listen to and watch worldwide.

Wikidata: global information, data and measurement company

Company
No imprint we could read
Online since
Not in the Internet Archive
Audience
In English

02 · Privacy

What Nielsen tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

trackers that follow visitors

14 of the 20 alternatives below have fewer, 1 have more.

Privacy-friendly alternatives →
Cookie banner
OneTrust
US company
4 tools
EU company
1 tool
  • Visitor analytics

    Counts and follows visits, usually with cookies.

  • A/B testing

    Shows visitors different versions of the page to see which works better.

  • Tag manager

    Loads further tracking scripts, which we can’t always see.

  • Third-party embeds

    Videos, maps or fonts from other companies, which receive the visitor’s IP address.

03 · Alternatives

Alternatives to Nielsen

Thumbs up if it’s a real alternative to Nielsen, thumbs down if it isn’t.

Fewer trackers than NielsenNo ad trackersRegistered in the EUFree planOnly in English

20 of the 60 sites closest to Nielsen match.

  1. 01
    Comscore comscore.com English 1 tracker

    Comscore is a trusted currency for planning, transacting, and evaluating media across platforms. - Comscore, Inc.

    Comscore is a trusted currency for planning, transacting, and evaluating media across platforms.

    Compare Comscore with Nielsen →
  2. 02
    VideoAmp videoamp.com English 1 tracker

    VideoAmp | Media Measurement Software

    A media measurement software company offering powerful audience segmentation for programmatic ads in a more valuable data-driven ecosystem.

    Compare VideoAmp with Nielsen →
  3. 03
    Samba samba.tv Top 10K English 2 trackers

    Samba TV

    online service

    Compare Samba with Nielsen →
  4. 04
    iSpot ispot.tv Top 10K English 1 tracker

    iSpot: The New Standard for TV Ad Measurement

    Struggling to prove and optimize TV ad performance? Fast, accurate and actionable measurement across linear and streaming is the key to TV advertising success. Say hello to the new standard for TV ad measurement.

    Compare iSpot with Nielsen →
  5. 05
    Gemius gemius.pl Top 10K English No trackers

    Gemius - Pomiar widowni internetowej, telewizyjnej, radiowej i reklamy zewnętrznej

    We are an international research and technology company providing digital and cross-media audience measurement and advanced marketing solutions.

    Compare Gemius with Nielsen →
  6. 06

    Исследовательская компания Mediascope – официальный сайт

    Mediascope – технологичная исследовательская компания, лидер российского рынка медиаисследований и мониторинга рекламы и СМИ.

    Compare Исследовательская компания Mediascope with Nielsen →
  7. 07
    Inscape.tv inscape.tv English 1 tracker

    Inscape.tv - Leading Provider of Smart TV Data

    Compare Inscape.tv with Nielsen →
  8. 08
    AGF agf.de English No trackers

    Home: AGF

    Compare AGF with Nielsen →
  9. 09
    Circana circana.com English 1 tracker

    Drive Growth with Market Research, Consumer Data, & Industry Analysis | Circana

    As a leading market research company with in-depth consumer data and industry insights, Circana provides solutions and tools that transform data into actionable retail strategies.

    Compare Circana with Nielsen →
  10. 10
    gfk.com English 2 trackers

    NIQ - The Full View™ of Consumer Intelligence

    We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.

    Compare gfk.com with Nielsen →
  11. 11
    OnAudience onaudience.com Top 10K English 2 trackers

    OnAudience: Global Data Provider

    OnAudience fuels digital campaigns and business solutions through high-quality data with global reach. Privacy-safe & GDPR-compliant data.

    Compare OnAudience with Nielsen →
  12. 12
    Marfeel marfeel.com English 1 tracker

    Marfeel

    A suite of solutions designed for every publisher's needs

    Compare Marfeel with Nielsen →
  13. 13
    Parse.ly parse.ly English 2 trackers

    Content Analytics Made Easy | Parse.ly

    Parse.ly makes working with data easy for newsrooms and marketers, giving them the insights they need to focus their content strategy and prove ROI.

    Compare Parse.ly with Nielsen →
  14. 14
    YouGov yougov.com Top 10K English 2 trackers

    YouGov: Data Analytics & Market Research Services

    Explore YouGov's market research and data analytics services for valuable insights. Make informed business decisions with our consumer analysis & intelligence.

    Compare YouGov with Nielsen →
  15. 15
    Ipsos ipsos.com Top 10K English 2 trackers

    Ipsos | Global Market Research and Public Opinion Specialist

    Global leader in market research, Ipsos delivers reliable information and true understanding of Society, Markets and People. Our solutions use data from surveys, polls, social media or qualitative, and provide actionable insights into the experience and opinions of citizens, consumers, patients, customers, employees.

    Compare Ipsos with Nielsen →
  16. 16
    Adsquare adsquare.com English 2 trackers

    Real-World Data for The Outcomes Era | Adsquare

    Adsquare turns real-world behavior into measurable business outcomes — planning, targeting, optimization, validation. 2,500+ brands, 26 markets.

    Compare Adsquare with Nielsen →
  17. 17
    Clickagy clickagy.com Top 10K English No trackers

    Clickagy

    Clickagy is a data intelligence company that works with leading marketers to anonymously identify and segment audiences based on their real-time digital behaviors.

    Compare Clickagy with Nielsen →
  18. 18
    AppsFlyer appsflyer.com Top 1K English 2 trackers

    AppsFlyer | Modern Marketing Cloud

    Unify measurement, deep linking, data collaboration, and AI across mobile, web, CTV, console and beyond. Make smarter decisions, optimize every channel, and prove impact with the platform built for modern marketing.

    Compare AppsFlyer with Nielsen →
  19. 19
    Kochava kochava.com Top 10K English 1 tracker

    Kochava | Omnichannel measurement for advertisers and publishers

    Discover how leading advertisers, publishers and platforms use Kochava for outcomes measurement to drive actionable insights. Achieve privacy-durable growth and reach your KPIs today with Kochava's omnichannel measurement.

    Compare Kochava with Nielsen →
  20. 20
    Innovid innovid.com Top 10K English 2 trackers

    The premier global independent, omnichannel advertising platform | Innovid

    Innovid empowers advertisers and publishers to create, deliver, measure, and optimize their ad and social experiences that drive consumer connections and business growth.

    Compare Innovid with Nielsen →

Closest first, by how much each site’s offer resembles Nielsen’s. Trackers are counted the same way as above. Highlighted technologies are ones Nielsen uses too. Votes and comments come from visitors and don’t change the order.

04 · History

No changes yet. Each new crawl is compared with the last one, and what Nielsen adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.

The full technology stack, the competitor map and search numbers · 24 technologies
Neighbours
k = 60
Sites searched
9,217
Vector
384-d
Query
72 ms

Competitor map

Each alternative by how close its vector is to Nielsen’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.

similarity × popularity

OnAudiencegfk.comCircanaAGFInscape.tvGemiusiSpotSambaVideoAmpComscore

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