mixpanel.com
Mixpanel
Who runs Mixpanel, what it tracks and what it costs, and the 20 closest product analytics software alternatives.
- Who’s behind it
- Not stated
- Online since
- Trackers
- Prices
- Last price change
- None seen yet
- Closest alternative
- Amplitude
Measured from Mixpanel’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Mixpanel01 · Who’s behind it
Who runs Mixpanel
Mixpanel mixpanel.com
Mixpanel is the product intelligence platform for the AI era, combining analytics, session replay, experiments, feature flags, and AI-powered insights.
Wikidata: Python library
- Company
- No imprint we could read
- Online since
- First copy in the Internet Archive ↗
- Hiring
- Audience
- In English
02 · Privacy
What Mixpanel tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
18 of the 20 alternatives below have fewer, 0 have more.
Privacy-friendly alternatives →- Cookie banner
- TrustArc
- US company
- 4 tools
Visitor analytics
Counts and follows visits, usually with cookies.
Marketing and email tracking
Links visits to email campaigns and customer profiles.
A/B testing
Shows visitors different versions of the page to see which works better.
Tag manager
Loads further tracking scripts, which we can’t always see.
03 · Pricing
What Mixpanel costs
The prices on Mixpanel’s pricing page as shown to visitors from Germany, in the order they appear. We check weekly; price changes are listed under What changed.
- $0
- $8
- $100 / month
- $140
- $1,200
- $480 / yr
04 · Alternatives
Alternatives to Mixpanel
Thumbs up if it’s a real alternative to Mixpanel, thumbs down if it isn’t.
- 01
Amplitude | A new era for product teams
From analytics to feedback to code, Amplitude brings AI into every step of building self-improving products. Start free with 2M events per month.
Very close - 02
PostHog – Your product’s context layer
PostHog automatically diagnoses problems, fixes bugs, and generates pull requests – all without you having to prompt it.
Very close - 03
Pendo | Product Context for Your Apps and AI Agents
Pendo feeds product context to the apps and AI agents you build or buy, so you can understand your users, act where it counts, and drive adoption and revenue.
Very close - 04
Heap by Contentsquare is the only digital insights platform that shows everything users do on your site, revealing the "unknown unknowns" that stay invisible with other tools.
Very close - 05
Countly · Product intelligence as infrastructure
Private product intelligence across all your data. Analytics, engagement and AI in one platform you can self-host on your own infrastructure.
Very close - 06
Fullstory | The Intelligent Digital Experience Company
Fullstory helps companies understand and improve how humans and AI agents interact with digital experiences. It automatically captures every user interaction, giving businesses and their AI agents the context they need to spot problems, anticipate customer and employee needs, and fix friction points before they compound.
Very close - 07
Beijing Yishu Technology Co., Ltd | GrowingIO Analytics Cloud | Drive Business Growth with Data Intelligence
GrowingIO is an enterprise data intelligence platform. GrowingIO Analytics Cloud combines user behavior analytics, a customer data platform, and intelligent engagement, available as SaaS or a private deployment to drive user and revenue growth.
Very close - 08
Flurry | Mobile App Analytics Platform for Android & iOS
Flurry is a mobile app analytics platform for Android & iOS that empowers product, development and growth experts to build better apps that users love.
Very close - 09
Mouseflow | Behavior analytics for optimal website UX
Improve UX and conversions with website behavior analytics! Use session replay, heatmaps, and feedback to improve website user experience.
Very close - 10
Session Replay | Product Analytics | Error Tracking | LogRocket
LogRocket helps you understand problems affecting your users, so that you can get back to building great software.
Very close - 11
GameAnalytics – Turning Data Into Insights
GameAnalytics is the leading growth platform for game studios, offering a connected suite of products that help developers understand players, optimize performance, and scale success.
Very close - 12
Statsig | The modern product development platform
Statsig is your modern product development platform, with an integrated toolkit for experimentation, feature management, product analytics, session replays, and much more. Trusted by thousands of companies, from OpenAI to series A startups.
Very close - 13
Customer Context Layer | Snowplow
Equip agents with real-time customer context and understand every digital user interaction: human & AI alike.
Very close - 14
Contentsquare: AI-first experience platform
Contentsquare gives brands the intelligence to understand every human and agent journey — and the speed to turn every signal into better experiences.
Very close - 15
Similarweb: AI-Powered Digital Data Intelligence Solutions
Similarweb is an AI-powered digital data company providing real-time market intelligence, competitive insights, and consumer trends to accelerate business growth.
Very close - 16
Umami – Open-Source Web and Product Analytics
Umami is an open-source web and product analytics platform. Understand acquisition, behavior, conversion, and retention without cookies. Self-host or use Umami Cloud.
Very close - 17
The Agentic Product Management System | Productboard
Productboard is the only comprehensive agentic product management system built for product makers. Understand customers, prioritize features, and ship the right thing.
Very close - 18
Digital Customer Experience Analytics - Glassbox
Glassbox provides digital customer experience analytics for web and mobile apps. Drive revenue, profitability & loyalty with optimized digital CX.
Very close - 19
Marfeel
A suite of solutions designed for every publisher's needs
Very close - 20
Product Growth Platform | Userpilot
Userpilot is the AI-powered, no-code product growth platform that helps teams onboard users, drive feature adoption, and boost retention across web and mobile.
Very close
Closest first, by how much each site’s offer resembles Mixpanel’s. Trackers are counted the same way as above. Highlighted technologies are ones Mixpanel uses too. Votes and comments come from visitors and don’t change the order.
05 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Mixpanel adds, drops or rewrites shows up here.
06 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 16 technologies
- Neighbours
- k = 20
- Sites searched
- 9,196
- Vector
- 384-d
- Query
- 25 ms
Competitor map
Each alternative by how close its vector is to Mixpanel’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- Website builders
- Framer meta generator: Framer e25bc73
- Analytics
- Mixpanel page source: cdn.mxpnl.com
- Tag managers
- Google Tag Manager page source: googletagmanager.com/gtm.js
- Marketing automation
- HubSpot TXT v=spf1 include:_spf.google.com include:mail.zendesk.com include:24458…
- Live chat & support
- Zendesk TXT v=spf1 include:_spf.google.com include:mail.zendesk.com include:24458…
- Cookie consent
- TrustArc page source: consent.trustarc.com
- A/B testing
- Optimizely page source: cdn.optimizely.com/js/
- Monitoring
- Sentry page source: js.sentry-cdn.com
- Hosting
- Google Cloud header via: 1.1 google
- Web servers
- nginx header server: nginx
- Email hosting
- Google Workspace MX aspmx.l.google.com
- Microsoft 365 TXT MS=ms26130214
- DNS hosting
- Google Cloud DNS NS ns-cloud-a2.googledomains.com
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=18d7a372305152dd910d51fb15dac81724300d73d…
- Google Search Console TXT google-site-verification=VMHFM5xr-RkJN4MKG7Ou_uziPdXWw3E85YTbZ__GF9U
- OpenAI TXT openai-domain-verification=dv-TftXocQVoTzxNQdKw079tt0O
Sitemaps
, 1,603 of them guides, blog or magazine pages.
What competitors use
Across the 20 closest sites.
- Google Search Console 18/20
- Google Workspace 17/20
- Google Tag Manager 11/20
- React · not on mixpanel.com 11/20
- Apple Business · not on mixpanel.com 10/20
- Atlassian · not on mixpanel.com 9/20
- HubSpot 9/20
- Microsoft 365 9/20
- Next.js · not on mixpanel.com 9/20
- Cloudflare DNS · not on mixpanel.com 9/20
- Marketo · not on mixpanel.com 8/20
- Zendesk 8/20
- Cloudflare · not on mixpanel.com 8/20
- Vercel · not on mixpanel.com 7/20
- Mailchimp · not on mixpanel.com 6/20
- Zoom · not on mixpanel.com 6/20