matomo.cloud

Matomo

Who runs Matomo, what it tracks and what it costs, and the 20 closest web analytics alternatives.

Who’s behind it
Not stated
Online since
Unknown
Trackers
Prices
No pricing page
Last price change
–
Closest alternative
Simple Analytics

Measured from Matomo’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.

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Visit Matomo

01 · Who’s behind it

Who runs Matomo

Matomo matomo.cloud

Matomo's cloud-hosted service provides a secure and reliable analytics solution, while giving you 100% ownership of your data and privacy.

Company
No imprint we could read
Online since
Not in the Internet Archive
Audience
In English

02 · Privacy

What Matomo tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

trackers that follow visitors

12 of the 20 alternatives below have fewer, 5 have more.

Privacy-friendly alternatives →
Cookie banner
Usercentrics
US company
1 tool
  • Advertising and retargeting

    Lets ad networks recognise visitors on other sites and show them ads.

  • Visitor analytics

    Counts and follows visits, usually with cookies.

03 · Alternatives

Alternatives to Matomo

Thumbs up if it’s a real alternative to Matomo, thumbs down if it isn’t.

Fewer trackers than MatomoNo ad trackersRegistered in the EUFree planOnly in English
  1. 01
    Simple Analytics simpleanalytics.com English No trackers

    Simple Analytics

    Run Simple Analytics alongside GA4 to compare observed website traffic. Book a demo to plan a free 30-day proof of concept.

    Compare Simple Analytics with Matomo →
  2. 02
    Plausible Analytics plausible.io Top 10K English No trackers

    Plausible Analytics | Simple, privacy-friendly Google Analytics alternative

    Plausible is a lightweight and open-source Google Analytics alternative. Your website data is 100% yours and the privacy of your visitors is respected.

    Compare Plausible Analytics with Matomo →
  3. 03
    usefathom.com English 1 tracker

    Fathom Analytics: Privacy-First Google Analytics Alternative

    Privacy-focused website analytics from a sustainable company. A GDPR compliant, Google Analytics alternative.

    Compare usefathom.com with Matomo →
  4. 04
    Umami umami.is English 3 trackers

    Umami – Open-Source Web and Product Analytics

    Umami is an open-source web and product analytics platform. Understand acquisition, behavior, conversion, and retention without cookies. Self-host or use Umami Cloud.

    Compare Umami with Matomo →
  5. 05
    Piwik piwik.pro English 2 trackers

    Piwik PRO | Privacy-First Analytics & Data Activation Platform

    Turn real-time user insights into revenue with full control, compliance, and accuracy.

    Compare Piwik with Matomo →
  6. 06
    Pirsch pirsch.io English No trackers

    Pirsch – The Best, Privacy-Friendly Google Analytics Alternative

    Pirsch is a powerful, privacy-friendly, open-source alternative to Google Analytics — lightweight, cookie-free, and easily integrated into any website or app.

    Compare Pirsch with Matomo →
  7. 07
    Clicky clicky.com English No trackers

    Privacy-friendly Google Analytics alternative | Real-time Web Analytics | Clicky

    Clicky's privacy-friendly web analytics is simply the best Google Analytics alternative. Monitor, analyze, & react to your website's traffic in real-time.

    Compare Clicky with Matomo →
  8. 08
    Statcounter statcounter.com Top 10K 1 tracker

    Web Analytics Made Easy - Statcounter

    StatCounter is a simple but powerful real-time web analytics service that helps you track, analyse and understand your visitors so you can make good decisions to become more successful online.

    Compare Statcounter with Matomo →
  9. 09
    Countly countly.com English No trackers

    Countly · Product intelligence as infrastructure

    Private product intelligence across all your data. Analytics, engagement and AI in one platform you can self-host on your own infrastructure.

    Compare Countly with Matomo →
  10. 10
    Hosting a2hosting.com Top 10K English 1 tracker

    Web Hosting Built to Grow With You | hosting.com

    Web hosting that takes you from idea to website to a lasting business. Fast and secure, with free migration, real experts 24/7 and a 99.9% uptime SLA.

    Compare Hosting with Matomo →
  11. 11
    MySQL mysql.com Top 1K English No trackers

    MySQL

    Open-source relational database management system

    Compare MySQL with Matomo →
  12. 12
    Wingify vwo.com English 4 trackers

    Wingify | Digital Experience Optimization

    Wingify is an AI-powered platform for Digital Experience Optimization that unifies experimentation, personalization, feature management, and behavior analytics. Trusted by 4000+ brands globally, it is the category leader since 15+ years

    Compare Wingify with Matomo →
  13. 13
    Contentsquare contentsquare.com English 3 trackers

    Contentsquare: AI-first experience platform

    Contentsquare gives brands the intelligence to understand every human and agent journey — and the speed to turn every signal into better experiences.

    Compare Contentsquare with Matomo →
  14. 14
    Snowflake snowflake.com Top 10K English 2 trackers

    Snowflake AI Data Cloud

    Snowflake powers AI, data engineering, applications, and analytics on a trusted, scalable AI Data Cloud—eliminating silos and accelerating innovation.

    Compare Snowflake with Matomo →
  15. 15
    Ionos ionos.co.uk English 1 tracker

    IONOS UK » Websites. Domains. Cloud.

    IONOS » Your digital partner for websites, domains and cloud. We are a leading UK web host and a specialist in cloud solutions.

    Compare Ionos with Matomo →
  16. 16
    Appwrite appwrite.io English No trackers

    Appwrite · The open-source cloud for developers and agents

    Appwrite is an open-source developer platform with Auth, Databases, Storage, Functions, Messaging, and Sites. The open-source cloud for agents and developers.

    Compare Appwrite with Matomo →
  17. 17
    InterServer trouble-free.net Top 10K English No trackers

    InterServer Privacy Policy

    InterServer provides world class web hosting, dedicated servers and internet services.

    Compare InterServer with Matomo →
  18. 18
    Mixpanel mixpanel.com Top 1K English Free plan 4 trackers

    Product Intelligence Platform for the AI Era | Mixpanel

    Mixpanel is the product intelligence platform for the AI era, combining analytics, session replay, experiments, feature flags, and AI-powered insights.

    Compare Mixpanel with Matomo →
  19. 19
    Mouseflow mouseflow.com English 2 trackers

    Mouseflow | Behavior analytics for optimal website UX

    Improve UX and conversions with website behavior analytics! Use session replay, heatmaps, and feedback to improve website user experience.

    Compare Mouseflow with Matomo →
  20. 20
    GrowthBook growthbook.io Top 10K English 3 trackers

    GrowthBook | Experimentation, Feature Flags & Product Analytics Platform

    The 1st warehouse-native platform for experimentation, feature flags, and product analytics. Open source and fully transparent. Trusted by 3,000+ companies.

    Compare GrowthBook with Matomo →

Closest first, by how much each site’s offer resembles Matomo’s. Trackers are counted the same way as above. Highlighted technologies are ones Matomo uses too. Votes and comments come from visitors and don’t change the order.

04 · History

No changes yet. Each new crawl is compared with the last one, and what Matomo adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.

The full technology stack, the competitor map and search numbers · 13 technologies
Neighbours
k = 20
Sites searched
9,192
Vector
384-d
Query
39 ms

Competitor map

Each alternative by how close its vector is to Matomo’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.

similarity × popularity

MySQLHostingCountlyStatcounterClickyPirschPiwikUmamiPlausible AnalyticsSimple Analytics

Built with

CMS
JavaScript libraries
  • jQuery asset https://matomo.org/wp-includes/js/jquery/jquery.min.js?ver=3.7.1
CSS & UI
  • Font Awesome asset https://matomo.org/wp-content/plugins/elementor/assets/lib/font-awesome/webfonts/fa-solid…
Analytics
  • Matomo page source: _paq.push(
Advertising
Cookie consent
CDN
  • Amazon CloudFront header x-amz-cf-id: 7ULF0iJQQKB6ZeYaTzCqkZns5hC9YsXSGEpIaMjIcs5kjiGcxX1-nQ==
Web servers
Languages & backends
  • PHP implied by WordPress (page source: /wp-content/)
Email delivery
  • Amazon SES TXT v=spf1 include:_spf.alwaysdata.com include:sendgrid.net include:amazo…
  • SendGrid TXT v=spf1 include:_spf.alwaysdata.com include:sendgrid.net include:amazo…
DNS hosting
SaaS tools (verified in DNS)