vs
Comparison
Matomo vs Umami
Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.
Cloud-hosted version of Matomo, a privacy-focused web analytics service offering unsampled data, data ownership, heatmaps, session recordings, tag management and A/B testing, with a free trial and migration from self-hosted installs.
Umami is an open-source, cookieless web and product analytics tool that tracks traffic sources, pageviews, events, funnels, retention and revenue. It can be self-hosted or used as a hosted cloud service.
- Company
- Not stated
- Not stated
- Registered in
- Unknown
- Unknown
- Online since
- Unknown
- Unknown
- Audience
- Top 10K
- Smaller site
- Trackers on the homepage
- fewer
- Advertising and retargeting: LinkedIn Insight Tag
- Visitor analytics: Matomo
-
- Advertising and retargeting: Google Ads conversion tracking
- Visitor analytics: Google Analytics
- Marketing and email tracking: HubSpot
- Privacy-friendly analytics: Cloudflare Web Analytics, Umami
- Ad trackers
- Yes
- Yes
- Cookie banner
- Usercentrics
- –
- Prices
- No pricing page found
- No pricing page found
- Last price change
- –
- –
- Privacy policy changes
- 0
- 0
- Terms changes
- 0
- 0
- Open positions
- –
- –
Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.