insightexpressai.com

Kantar

Who runs Kantar, what it tracks and what it costs, and the 20 closest market research alternatives.

Who’s behind it
Not stated
Online since
Unknown
Trackers
Prices
No pricing page
Last price change
–
Closest alternative
Ipsos

Measured from Kantar’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.

We’ll send a link to confirm. Your address is only used for these alerts.

Visit Kantar

01 · Who’s behind it

Who runs Kantar

Kantar insightexpressai.com

Shape your brand future.

Company
No imprint we could read
Online since
Not in the Internet Archive
Audience
In English

02 · Privacy

What Kantar tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

trackers that follow visitors

14 of the 18 alternatives below have fewer, 1 have more.

Privacy-friendly alternatives →
Cookie banner
Cookiebot
US company
2 tools
EU company
1 tool
  • Session recording

    Records clicks, scrolling and typing so the company can replay visits.

  • Marketing and email tracking

    Links visits to email campaigns and customer profiles.

  • Tag manager

    Loads further tracking scripts, which we can’t always see.

03 · Alternatives

Alternatives to Kantar

Thumbs up if it’s a real alternative to Kantar, thumbs down if it isn’t.

Fewer trackers than KantarNo ad trackersRegistered in the EUFree planOnly in English
  1. 01
    Ipsos ipsos.com Top 10K English 2 trackers

    Ipsos | Global Market Research and Public Opinion Specialist

    Global leader in market research, Ipsos delivers reliable information and true understanding of Society, Markets and People. Our solutions use data from surveys, polls, social media or qualitative, and provide actionable insights into the experience and opinions of citizens, consumers, patients, customers, employees.

    Compare Ipsos with Kantar →
  2. 02
    YouGov yougov.com Top 10K English 2 trackers

    YouGov: Data Analytics & Market Research Services

    Explore YouGov's market research and data analytics services for valuable insights. Make informed business decisions with our consumer analysis & intelligence.

    Compare YouGov with Kantar →
  3. 03
    Circana circana.com English 1 tracker

    Drive Growth with Market Research, Consumer Data, & Industry Analysis | Circana

    As a leading market research company with in-depth consumer data and industry insights, Circana provides solutions and tools that transform data into actionable retail strategies.

    Compare Circana with Kantar →
  4. 04
    gfk.com English 2 trackers

    NIQ - The Full View™ of Consumer Intelligence

    We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.

    Compare gfk.com with Kantar →
  5. 05
    Nielsen nielsen.com Top 10K English 3 trackers

    Nielsen | Audience Is Everything®

    A global leader in media measurement, analytics and insights, Nielsen shapes the future of media with accurate measurement of what people listen to and watch worldwide.

    Compare Nielsen with Kantar →
  6. 06
    Dynata dynata.com English 2 trackers

    World’s Largest First Party Data Platform | Dynata - World’s Largest First Party Data Platform

    The world’s largest first-party data platform for insights, activation and measurement.

    Compare Dynata with Kantar →
  7. 07

    Исследовательская компания Mediascope – официальный сайт

    Mediascope – технологичная исследовательская компания, лидер российского рынка медиаисследований и мониторинга рекламы и СМИ.

    Compare Исследовательская компания Mediascope with Kantar →
  8. 08
    Euromonitor International euromonitor.com English 1 tracker

    Euromonitor International | Global Market Intelligence - Euromonitor.com

    Euromonitor helps you unlock growth with our award-winning research into markets, industries, economies and consumers.

    Compare Euromonitor International with Kantar →
  9. 09
    Mintel mintel.com English No trackers

    Global Market Intelligence & Research Agency | Mintel

    Mintel is the foundation of market intelligence. We provide consumer & market research, industry expertise & data insights to help you make confident decisions.

    Compare Mintel with Kantar →
  10. 10
    EMARKETER emarketer.com Top 10K English

    US market research company

    Compare EMARKETER with Kantar →
  11. 11
    WARC warc.com English 2 trackers

    WARC | Marketing Effectiveness

    WARC provides insight, intelligence, evidence, expertise, case studies, benchmarks and guidance to help marketers navigate any challenge with confidence.

    Compare WARC with Kantar →
  12. 12
    CivicScience civicscience.com English 5 trackers

    Real-Time Consumer Insights | Audience Insights | CivicScience

    CivicScience is a consumer analytics platform that provides brands with real-time consumer insights. Book a demo to learn more today!

    Compare CivicScience with Kantar →
  13. 13
    Brand Metrics brandmetrics.com Top 10K English No trackers

    Home - Brand Metrics

    Compare Brand Metrics with Kantar →
  14. 14
    Gemius gemius.pl Top 10K English No trackers

    Gemius - Pomiar widowni internetowej, telewizyjnej, radiowej i reklamy zewnętrznej

    We are an international research and technology company providing digital and cross-media audience measurement and advanced marketing solutions.

    Compare Gemius with Kantar →
  15. 15
    Lumen Research lumen-research.com English 3 trackers

    Lumen Research - The Attention Technology Company

    Lumen is an end-to-end attention technology company that drives better performance for advertisers, publishers, and brands with next-generation attention solutions.

    Compare Lumen Research with Kantar →
  16. 16
    IBISWorld ibisworld.com English 2 trackers

    IBISWorld - Industry Intelligence, Data and Analysis | IBISWorld

    IBISWorld provides structured, human-verified data and insights on thousands of industries so you can evaluate markets, benchmark performance and make decisions with confidence.

    Compare IBISWorld with Kantar →
  17. 17
    IDC idc.com Top 10K English 1 tracker

    IDC | Trusted Tech Intelligence

    Navigate the changing tech landscape with IDC’s trusted intelligence and insights from 11 billion data points.

    Compare IDC with Kantar →
  18. 18
    Similarweb similarweb.com Top 10K English 3 trackers

    Similarweb: AI-Powered Digital Data Intelligence Solutions

    Similarweb is an AI-powered digital data company providing real-time market intelligence, competitive insights, and consumer trends to accelerate business growth.

    Compare Similarweb with Kantar →
  19. 19
    Forrester forrester.com Top 10K English 1 tracker

    Forrester Helps Organizations Thrive Through Volatility

    Forrester is a leading global market research company that helps organizations exceed customer demands and excel with technology. Learn how Forrester can help.

    Compare Forrester with Kantar →
  20. 20
    PitchBook Data pitchbook.com

    company

    Compare PitchBook Data with Kantar →

Closest first, by how much each site’s offer resembles Kantar’s. Trackers are counted the same way as above. Highlighted technologies are ones Kantar uses too. Votes and comments come from visitors and don’t change the order.

04 · History

No changes yet. Each new crawl is compared with the last one, and what Kantar adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.

The full technology stack, the competitor map and search numbers · 8 technologies
Neighbours
k = 20
Sites searched
9,192
Vector
384-d
Query
41 ms

Competitor map

Each alternative by how close its vector is to Kantar’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.

similarity × popularity

GemiusBrand MetricsWARCEMARKETERDynataNielsengfk.comCircanaYouGovIpsos