goto.com

GoTo

Who runs GoTo, what it tracks and what it costs, and the 20 closest unified communications software alternatives.

Who’s behind it
Not stated
Online since
Unknown
Trackers
Prices
No pricing page
Last price change
–
Closest alternative
RingCentral

Measured from GoTo’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.

We’ll send a link to confirm. Your address is only used for these alerts.

Visit GoTo

01 · Who’s behind it

Who runs GoTo

GoTo goto.com

Businesses of all sizes trust GoTo to power business growth and support customers. Explore our business phone system, contact center, and IT support products.

Wikidata: American software company based in Boston

Company
No imprint we could read
Online since
Not in the Internet Archive
Audience
In English

02 · Privacy

What GoTo tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

trackers that follow visitors

14 of the 16 alternatives below have fewer, 1 have more.

Privacy-friendly alternatives →
Cookie banner
TrustArc, OneTrust
US company
4 tools
EU company
1 tool
  • Marketing and email tracking

    Links visits to email campaigns and customer profiles.

  • A/B testing

    Shows visitors different versions of the page to see which works better.

  • Tag manager

    Loads further tracking scripts, which we can’t always see.

  • Third-party embeds

    Videos, maps or fonts from other companies, which receive the visitor’s IP address.

03 · Alternatives

Alternatives to GoTo

Thumbs up if it’s a real alternative to GoTo, thumbs down if it isn’t.

Fewer trackers than GoToNo ad trackersRegistered in the EUFree planOnly in English
  1. 01
    RingCentral ringcentral.com Top 10K English 1 tracker

    RingCentral: The Voice of Your Business

    Power the voice of your business with RingCentral Agentic Voice AI, including AI Receptionist (AIR), AI Virtual Assistant (AVA), & AI Conversation Expert (ACE).

    Compare RingCentral with GoTo →
  2. 02
    Dialpad dialpad.com English 3 trackers

    AI Customer Experience Platform | Agentic CX | Dialpad

    Dialpad brings AI agents, contact center, sales, and business communications together, turning customer conversations into intelligence that drives resolution.

    Compare Dialpad with GoTo →
  3. 03
    8x8 8x8.com Top 10K

    American provider of Voice over IP products

    Compare 8x8 with GoTo →
  4. 04
    Zoom zoom.com Top 1K English 2 trackers

    One platform to connect | Zoom

    Modernize workflows with Zoom's trusted collaboration tools: including video meetings, Zoom Chat, VoIP phone, webinars, whiteboard, contact center, and events.

    Compare Zoom with GoTo →
  5. 05
    Nextiva nextiva.com English 3 trackers

    Nextiva - AI Customer Experience Management Platform

    Nextiva is the best customer experience platform to optimize every customer journey. Business phone, contact center, AI receptionist, and unified CX in one.

    Compare Nextiva with GoTo →
  6. 06
    Mitel mitel.com

    Canadian telecommunications company

    Compare Mitel with GoTo →
  7. 07
    Vonage vonage.com

    American telecommunications company

    Compare Vonage with GoTo →
  8. 08
    TeamViewer teamviewer.com Top 1K English No trackers

    TeamViewer – die Plattform für den digitalen Arbeitsplatz

    Remote-Desktop-Access-Lösungen von TeamViewer: Verbinden Sie sich mit entfernten Computern, leisten Sie Remote-Support und arbeiten Sie online zusammen ➤ Kostenlos für den privaten Gebrauch!

    Compare TeamViewer with GoTo →
  9. 09
    NFON nfon.com English 1 tracker

    NFON: Flexible AI-Powered Cloud Communication for European Businesses

    Secure cloud telephony, SIP trunking, contact center and AI assistants for European businesses. Connect teams and scale communication with NFON.

    Compare NFON with GoTo →
  10. 10
    Webex by Cisco webex.com Top 1K

    American web conferencing and videoconferencing company by Cisco Systems

    Compare Webex by Cisco with GoTo →
  11. 11
    Livestorm livestorm.co English 2 trackers

    All-in-one Webinar Software for Marketing Teams | Livestorm

    The all-in-one webinar platform for marketing teams: run branded events, capture engagement insights, and sync data to your CRM to prove ROI—enhanced with AI.

    Compare Livestorm with GoTo →
  12. 12
    Genesys genesys.com English 1 tracker

    Genesys Cloud CX: AI-Powered Customer Experience

    Orchestrate experiences in real time with an AI-powered platform that makes it possible to foster customer loyalty and build efficient teams. Transform your CX today.

    Compare Genesys with GoTo →
  13. 13
    Ooma ooma.com English 4 trackers

    VoIP Phone Service with AI for Business & Home | Ooma

    Connect your business and home with reliable VoIP phone service. Ooma adds AI tools like call transcriptions and AI answering for growing teams.

    Compare Ooma with GoTo →
  14. 14
    Avaya avaya.com English 3 trackers

    Avaya | Enterprise Software for CX & Critical Communications

    Avaya helps large enterprises and government agencies connect customer experience, critical communications, enterprise voice, data, AI, and workflows.

    Compare Avaya with GoTo →
  15. 15
    Slack slack.com Top 1K English EU-registeredFree plan 1 tracker

    Slack | AI Work Platform & Productivity Tools

    Boost productivity and save time with Slack‌ — ‌the AI work platform for managing projects, automating workflows, and connecting teams securely. Start working smarter today.

    Compare Slack with GoTo →
  16. 16
    NiCE nice.com English 3 trackers

    NiCE: Customer Experience (CX) AI Platform for Transformation at Scale

    Discover NiCE’s AI customer service automation solutions to improve CX and boost efficiency. Transform your customer interactions today!

    Compare NiCE with GoTo →
  17. 17
    Yeastar yeastar.com Top 10K English 7 trackers

    Business Phone System & Unified Communications | Yeastar

    Yeastar offers an easy-first business communications solution that converges voice, video, messaging, and applications, supporting both cloud and on-premises deployment options.

    Compare Yeastar with GoTo →
  18. 18
    3CX 3cx.com English 2 trackers

    Enterprise Phone System Software | 3CX

    Enterprise IP PBX Phone System Software includes AI Receptionist, AI Transcription & Call Center Reports. Learn more today I 3CX

    Compare 3CX with GoTo →
  19. 19
    Five9 five9.com German 3 trackers

    KI-Contact-Center-Plattform für ein intelligenteres CX | Five9

    Five9 ist die Genius CX-Plattform für Unternehmen. Verbinden Sie KI und menschliche Agenten über alle Kanäle hinweg für intelligentere CX bei jeder Interaktion. Demo anfordern.

    Compare Five9 with GoTo →
  20. 20
    HubSpot hubspot.com Top 1K English 1 tracker

    HubSpot | Software & Tools for your Business - Homepage

    HubSpot's customer platform includes all the marketing, sales, customer service, and CRM software you need to grow your business.

    Compare HubSpot with GoTo →

Closest first, by how much each site’s offer resembles GoTo’s. Trackers are counted the same way as above. Highlighted technologies are ones GoTo uses too. Votes and comments come from visitors and don’t change the order.

04 · History

No changes yet. Each new crawl is compared with the last one, and what GoTo adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.

The full technology stack, the competitor map and search numbers · 22 technologies
Neighbours
k = 20
Sites searched
9,192
Vector
384-d
Query
31 ms

Competitor map

Each alternative by how close its vector is to GoTo’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.

similarity × popularity

LivestormWebex by CiscoNFONTeamViewerVonageMitelNextivaZoom8x8RingCentral

Built with

JavaScript frameworks
  • Next.js page source: /_next/static/
  • React implied by Next.js (page source: /_next/static/)
Fonts
Tag managers
Marketing automation
  • HubSpot TXT hubspot-developer-verification=OWQ4ODdkYjQtOWYxZi00NzBkLTg5ZjItZjU2ZW…
  • Marketo page source: munchkin.marketo.net
Cookie consent
  • OneTrust page source: cdn.cookielaw.org
  • TrustArc page source: consent.trustarc.com
A/B testing
Payments
  • Stripe TXT stripe-verification=B5E8F5E7FDED4E598204E05361206FF2788B58FC1D5AB52C9…
Hosting
  • Vercel header x-vercel-id: fra1::iad1::hqhrc-1793957901256-3d0334eba968
Video
  • Wistia page source: fast.wistia.net
Email hosting
SaaS tools (verified in DNS)
  • Apple Business TXT apple-domain-verification=yh4UFAPU6mYDPMCR
  • Atlassian TXT atlassian-domain-verification=d0nBtThU9bX2e05DrbRkm9BjYjlKuh3wJecaSP3…
  • Canva TXT canva-site-verification=Q__w5uvYSfUpweGodyZptA
  • DocuSign TXT docusign=616bdb3b-e921-4b9d-b19a-39e645f46083
  • Google Search Console meta google-site-verification: K18sMXteLz4Y7bMggNbcA6WXr9cd3xUFoYuuD-ZiJ5g
  • Miro TXT miro-verification=88bfcf1a779dd19255e9c4f29499682b1f8666fd
  • OpenAI TXT openai-domain-verification=dv-oyMeVc52XrLLGaH1r95GJyW9
  • Slack TXT slack-domain-verification=VC9f5p13Iv20kSPO3gBBMYzqa4sf6n4uRF2hz5wE