betterment.com
Betterment
Who runs Betterment, what it tracks and what it costs, and the 20 closest robo-advisor alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- Wealthfront
Measured from Betterment’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Betterment01 · Who’s behind it
Who runs Betterment
Betterment betterment.com
Betterment can help grow your money by making saving and investing easy. Invest in a tailored portfolio, set buckets for your goals, and earn rewards.
Wikidata: an online-investment adviser registered by the U.S. Securities and Exchange Commission
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What Betterment tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
13 of the 17 alternatives below have fewer, 3 have more.
Privacy-friendly alternatives →- Cookie banner
- None found
- US company
- 2 tools
Marketing and email tracking
Links visits to email campaigns and customer profiles.
Tag manager
Loads further tracking scripts, which we can’t always see.
03 · Alternatives
Alternatives to Betterment
Thumbs up if it’s a real alternative to Betterment, thumbs down if it isn’t.
20 of the 60 sites closest to Betterment match.
- 01
Money works better here | Wealthfront
Wealthfront makes building wealth easy. Earn 3.55% APY on your uninvested cash and invest in expert-built, automated portfolios of stocks, bonds, and ETFs.
Very close - 02
Stash | The Financial Advisor for Everyone
Meet the financial advisor for everyone. Stash gives you expert guidance, easy investing, and a clear plan for what to do next. All for $12/month.
Very close - 03
Mutual funds, IRAs, ETFs, 401(k) plans, and more | Vanguard
Vanguard is one of the world's largest investment companies with 30 million investors changing the way the world invests.
Very close - 04
Charles Schwab
American financial services company
Very close - 05
Fidelity International Usage Agreement
US American multinational financial services corporation
Very close - 06
Online Investing, Stock Trading, and Brokerage - Merrill Edge
Merrill Edge offers a wide range of investment products and advice, including brokerage and retirement accounts, online trading, and financial research.
Very close - 07
Vermögensverwaltung und Finanzdienstleistungen | BlackRock
Seit über 30 Jahren arbeitet BlackRock daran, die Wirtschaft zu stärken und Anlegern zu ihren finanziellen Zielen zu verhelfen.
Very close - 08
Explore Classic Stock Tokens & Crypto | Robinhood EU
From Classic Stock Tokens to crypto – buy, sell, and manage it all in one place with Robinhood EU. Start investing today with as little as €1.
Very close - 09
Retirement plans, group employee benefits & health accounts
We help individuals and employers clear a path to financial confidence with 401(k)s, 403(b)s, 457s, HSAs, FSAs, life, disability & voluntary insurance.
Very close - 10
NerdWallet: Finance smarter
NerdWallet makes it easy to find the right financial product for you. Our Nerds do all the research so you don’t have to.
Very close - 11
File Taxes Online with TaxAct
File your taxes online with confidence using TaxAct’s accurate solutions for individuals and businesses.
Very close - 12
Amundi, the European leading asset manager | Amundi | Amundi
Amundi, Europe’s leading asset manager, serves +200M clients worldwide with responsible, innovative, and tailored investment solutions.
Very close - 13
Forrester Helps Organizations Thrive Through Volatility
Forrester is a leading global market research company that helps organizations exceed customer demands and excel with technology. Learn how Forrester can help.
Very close - 14
Retirement, Investments, and Insurance | Principal
Let’s keep your finances simple. Insure what you have. Invest when you’re ready. Retire with confidence.
Very close - 15
MoneyLion Official Site | Borrow, Earn, Win, & Learn About Money
Borrow, earn, win, and learn about money with the #1 finance app in the App Store.
Very close - 16
Our financial services in your country | UBS Germany
UBS is a global firm providing financial services in over 50 countries. Visit our site to find out what we offer in Germany.
Very close - 17
Bitpanda - Start investing today
Trade in minutes from only €1. Your No.1 European broker for stocks, crypto, indices, ETFs and precious metals. Trade 24/7. Fee-free on all deposits.
Very close - 18
KPMG International | Home
Welcome to KPMG International.
Very close - 19
financial services company in Russia
Very close - 20
Business Account, Invoicing & Accounting Integrations | Finom
Finom is an online payment solution for entrepreneurs that makes it easy to open a business account and securely manage their finances.
Very close
Closest first, by how much each site’s offer resembles Betterment’s. Trackers are counted the same way as above. Highlighted technologies are ones Betterment uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Betterment adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 19 technologies
- Neighbours
- k = 60
- Sites searched
- 9,214
- Vector
- 384-d
- Query
- 37 ms
Competitor map
Each alternative by how close its vector is to Betterment’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- CMS
- HubSpot CMS meta generator: HubSpot
- JavaScript libraries
- jQuery asset https://cdnjs.cloudflare.com/ajax/libs/jquery/3.5.1/jquery.min.js
- Tag managers
- Google Tag Manager page source: googletagmanager.com/ns.html?id=GTM-
- Marketing automation
- HubSpot TXT v=spf1 include:_spf.google.com include:mail.zendesk.com include:_spf.…
- Live chat & support
- Zendesk TXT v=spf1 include:_spf.google.com include:mail.zendesk.com include:_spf.…
- Payments
- Stripe TXT stripe-verification=8fd6090f40444438054e87490e57892bfac4637ad60fe9763…
- CDN
- cdnjs asset https://cdnjs.cloudflare.com/ajax/libs/jquery/3.5.1/jquery.min.js
- Cloudflare header cf-ray: a577b7b0aa9726b7-HAM
- Email hosting
- Google Workspace MX aspmx.l.google.com
- Microsoft 365 TXT MS=ms17582554
- DNS hosting
- Amazon Route 53 NS ns-1161.awsdns-17.org
- SaaS tools (verified in DNS)
- Adobe TXT adobe-sign-verification=4b94c867e1e931b1a18af1804d803c04
- Apple Business TXT apple-domain-verification=QhlcraKf2GH7is5M
- Atlassian TXT atlassian-domain-verification=vAerxnXvWTSFhCFSjGQhqYIQjeyCDOZ1Dhv9VQI…
- Google Search Console TXT google-site-verification=kg6EQqk-G7ag9ZRfvBUjl7_5NOLgWMRwgNCGSHFh5pI
- Meta Business Suite TXT facebook-domain-verification=ym98yrl5hn51pmg9fbiy6ccaag5fxn
- OpenAI TXT openai-domain-verification=dv-Hj2rvBVxjqKBoS3uHw7DntPo
- Salesforce TXT v=spf1 include:_spf.google.com include:mail.zendesk.com include:_spf.…
- Zoom TXT ZOOM_verify_M5lQqgIRTeGf5S1_ott_uA
What competitors use
Across the 20 closest sites.
- Google Search Console 19/20
- Apple Business 15/20
- Atlassian 15/20
- Microsoft 365 15/20
- DocuSign · not on betterment.com 13/20
- Meta Business Suite 9/20
- OpenAI 9/20
- OneTrust · not on betterment.com 9/20
- Adobe 8/20
- Amazon Route 53 8/20
- Stripe 8/20
- Google Workspace 7/20
- Proofpoint · not on betterment.com 7/20
- Google Tag Manager 6/20
- PHP · not on betterment.com 6/20
- Miro · not on betterment.com 6/20