Betterment

01 · Who’s behind it

Who runs Betterment

Betterment betterment.com

Betterment can help grow your money by making saving and investing easy. Invest in a tailored portfolio, set buckets for your goals, and earn rewards.

Wikidata: an online-investment adviser registered by the U.S. Securities and Exchange Commission

Company

No imprint we could read

Online since

Not in the Internet Archive

Audience

In English

02 · Privacy

What Betterment tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

1. 01
   Wealthfront wealthfront.com English 1 tracker

   Money works better here | Wealthfront

   Wealthfront makes building wealth easy. Earn 3.55% APY on your uninvested cash and invest in expert-built, automated portfolios of stocks, bonds, and ETFs.

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2. 02
   Acorns acorns.com Top 10K English 3 trackers

   Easy Investing App For Saving & Growing Your Money | Acorns

   Acorns is a financial wellness app that helps individuals and families save, invest, and grow money automatically through simple, everyday habits.

   • Apple Business
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3. 03
   Stash stash.com English 1 tracker

   Stash | The Financial Advisor for Everyone

   Meet the financial advisor for everyone. Stash gives you expert guidance, easy investing, and a clear plan for what to do next. All for $12/month.

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4. 04
   SoFi sofi.com

   American financial services company

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5. 05
   Empower empower.com English 2 trackers

   Empower | Invest well. Live a little.™

   Our vision is to transform financial lives through advice, people and technology. Our mission is to empower financial freedom for all.

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6. 06
   Vanguard vanguard.com Top 10K English No trackers

   Mutual funds, IRAs, ETFs, 401(k) plans, and more | Vanguard

   Vanguard is one of the world's largest investment companies with 30 million investors changing the way the world invests.

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7. 07
   Charles Schwab Corporation schwab.com Top 10K English No trackers

   Charles Schwab

   American financial services company

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8. 08
   Fidelity Investments fidelity.com Top 10K English No trackers

   Fidelity International Usage Agreement

   US American multinational financial services corporation

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9. 09
   Merrill Edge merrilledge.com English 1 tracker

   Online Investing, Stock Trading, and Brokerage - Merrill Edge

   Merrill Edge offers a wide range of investment products and advice, including brokerage and retirement accounts, online trading, and financial research.

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10. 10
    BlackRock blackrock.com Top 10K German 1 tracker

    Vermögensverwaltung und Finanzdienstleistungen | BlackRock

    Seit über 30 Jahren arbeitet BlackRock daran, die Wirtschaft zu stärken und Anlegern zu ihren finanziellen Zielen zu verhelfen.

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11. 11
    Robinhood robinhood.com Top 10K English No trackers

    Explore Classic Stock Tokens & Crypto | Robinhood EU

    From Classic Stock Tokens to crypto – buy, sell, and manage it all in one place with Robinhood EU. Start investing today with as little as €1.

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12. 12
    XTB xtb.com English 3 trackers

    XTB - Investing, Savings, Trading | XTB

    Unlock the power of investing, financial planning, and trading with XTB. Explore intuitive tools, market insights, and strategies to build your financial future today!

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13. 13
    Voya Financial voya.com English 1 tracker

    Retirement plans, group employee benefits & health accounts

    We help individuals and employers clear a path to financial confidence with 401(k)s, 403(b)s, 457s, HSAs, FSAs, life, disability & voluntary insurance.

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14. 14
    Koyfin koyfin.com English 3 trackers

    Comprehensive financial data analysis - Koyfin

    Koyfin provides tools for advisors and investors to research markets, analyze portfolios, and create client-ready reports in one place. Koyfin covers equities, ETFs, mutual funds, forex, bonds, etc.

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15. 15
    NerdWallet nerdwallet.com Top 10K English No trackers

    NerdWallet: Finance smarter

    NerdWallet makes it easy to find the right financial product for you. Our Nerds do all the research so you don’t have to.

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16. 16
    T. Rowe Price troweprice.com

    American publicly owned investment firm

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17. 17
    TaxACT taxact.com English 1 tracker

    File Taxes Online with TaxAct

    File your taxes online with confidence using TaxAct’s accurate solutions for individuals and businesses.

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18. 18
    Morningstar morningstar.com Top 10K

    American financial services firm

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19. 19
    Amundi amundi.com English 1 tracker

    Amundi, the European leading asset manager | Amundi | Amundi

    Amundi, Europe’s leading asset manager, serves +200M clients worldwide with responsible, innovative, and tailored investment solutions.

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20. 20
    Forrester forrester.com Top 10K English 1 tracker

    Forrester Helps Organizations Thrive Through Volatility

    Forrester is a leading global market research company that helps organizations exceed customer demands and excel with technology. Learn how Forrester can help.

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Closest first, by how much each site’s offer resembles Betterment’s. Trackers are counted the same way as above. Highlighted technologies are ones Betterment uses too. Votes and comments come from visitors and don’t change the order.

04 · History

No changes yet. Each new crawl is compared with the last one, and what Betterment adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.