sofi.com
SoFi
Who runs SoFi, what it tracks and what it costs, and the 20 closest online banking and lending alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Couldn’t check
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- Chime
Measured from SoFi’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit SoFi01 · Who’s behind it
Who runs SoFi
SoFi sofi.com
Wikidata: American financial services company
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
02 · Privacy
What SoFi tracks
We couldn’t read sofi.com’s homepage (bot protection page), so we can’t say what it loads.
03 · Alternatives
Alternatives to SoFi
Thumbs up if it’s a real alternative to SoFi, thumbs down if it isn’t.
We can’t read sofi.com’s homepage (bot protection page), so it’s compared on what Wikidata and Wikipedia say about it.
- 01 Chime chime.com
American financial services company
Very close - 02
Discover - Personal Banking, Credit Cards & Loans
Discover offers online banking, reward credit cards, home equity loans, and personal loans to help meet your financial needs.
Very close - 03
American bank
Very close - 04
Capital One | Credit Cards, Checking, Savings & Auto Loans
Learn how banking with Capital One can help you meet your financial goals.
Very close - 05
NatWest Online – Bank Accounts, Mortgages, Loans and Savings
Welcome to NatWest. Our extensive personal banking products include bank accounts, mortgages, credit cards, loans and more. Visit today to see how we can serve you.
Very close - 06 Pentagon Federal Credit Union penfed.org
American federal credit union
Very close - 07
financial institution
Very close - 08
Personal banking | Barclays
From current accounts, mortgages and insurance, to loans, credit cards and saving accounts – see how we can help you. Let’s go forward.
Very close - 09
OnePay | Mobile banking to send, spend, borrow, build credit, earn rewards.
Save, spend, and grow your money — all in one place.
Very close - 10
NerdWallet: Finance smarter
NerdWallet makes it easy to find the right financial product for you. Our Nerds do all the research so you don’t have to.
Very close - 11
Bank of America - Banking, Credit Cards, Loans and Merrill Investing
What would you like the power to do? At Bank of America, our purpose is to help make financial lives better through the power of every connection.
Very close - 12
MoneyLion Official Site | Borrow, Earn, Win, & Learn About Money
Borrow, earn, win, and learn about money with the #1 finance app in the App Store.
Very close - 13 Very close
- 14
HSBC Personas - Productos Y Servicios - HSBC México
Disfrute de una amplia gama de productos y servicios con HSBC Personas. Créditos, Créditos hipotecarios, Cuentas de ahorro, Inversiones y Tarjetas de Crédito.
Very close - 15
WalletHub - Credit Cards, Loans, Credit Scores & More | Helping You Reach Top Financial Fitness
WalletHub makes it easy to find the best credit cards, loans and financial pros, with in-depth info and reviews. WalletHub also offers free credit scores, reports and monitoring plus other money-management tools to help you reach top WalletFitness.
Very close - 16
Spanish bank headquartered in Madrid
Very close - 17 Banco Santander México santander.com.mx
Multiple Banking Institution, Santander Financial Group
Very close - 18
Better Financial Decisions Start Here | LendingTree
Compare real offers on loans, insurance, and mortgages from hundreds of financial partners — side by side, in minutes. No obligation.
Very close - 19
Banca Fineco: Conti, carte, investimenti e trading - Fineco
Conto e carte, finanziamenti, trading e investimenti: con Fineco hai soluzioni innovative e assistenza rapida.
Very close - 20
Bankrate — Compare Mortgage Rates & Financial Products
Compare today's mortgage rates, savings accounts, credit cards, and more. Bankrate helps you find the best rates from hundreds of banks and credit unions — free, unbiased, and updated daily.
Very close
Closest first, by how much each site’s offer resembles SoFi’s. Trackers are counted the same way as above. Highlighted technologies are ones SoFi uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what SoFi adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 13 technologies
- Neighbours
- k = 20
- Sites searched
- 9,192
- Vector
- 384-d
- Query
- 34 ms
Competitor map
Each alternative by how close its vector is to SoFi’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- Payments
- Stripe TXT stripe-verification=318C532B7B249AF3760E8A7D4C9704D355690BE94574EC59E…
- Monitoring
- Datadog RUM page source: datadoghq-browser-agent.com
- CDN
- Cloudflare header cf-ray: a577b330bb9b62d9-HAM
- Email hosting
- Microsoft 365 TXT MS=ms72326802
- Proofpoint MX mxb-003a4d01.gslb.pphosted.com
- DNS hosting
- Cloudflare DNS NS george.ns.cloudflare.com
- SaaS tools (verified in DNS)
- Apple Business TXT apple-domain-verification=ouhb31SBg5PFvK7k
- Atlassian TXT atlassian-domain-verification=Xu3U8fgrZvV7cVL3aObOTHZ4jAgYERrdVdotEZc…
- DocuSign TXT docusign=86828977-0d4b-4c5a-9db4-64e25ab3421d
- Dropbox TXT dropbox-domain-verification=ryxchpphz3fd
- Google Search Console TXT google-site-verification=zV0MVDMvQbr7oB7izWsSqZcffe2U2OVWNSRIAPUZEME
- Meta Business Suite TXT facebook-domain-verification=3ik6lghf0741hcq51f1j1pwvww3i9r
- Slack TXT slack-domain-verification=je5Ma4ka8CYrgROIqIjjO8hS8GBxexskvHsNkAW8
What competitors use
Across the 20 closest sites.
- Google Search Console 20/20
- Atlassian 15/20
- Microsoft 365 14/20
- Adobe · not on sofi.com 12/20
- Apple Business 11/20
- Meta Business Suite 8/20
- Akamai Edge DNS · not on sofi.com 8/20
- Proofpoint 8/20
- Cloudflare 7/20
- DocuSign 7/20
- OneTrust · not on sofi.com 7/20
- Amazon SES · not on sofi.com 6/20
- Google Workspace · not on sofi.com 5/20
- OpenAI · not on sofi.com 5/20
- GlobalSign · not on sofi.com 4/20
- Miro · not on sofi.com 4/20