Principal

01 · Who’s behind it

Who runs Principal

Principal principal.com

Let’s keep your finances simple. Insure what you have. Invest when you’re ready. Retire with confidence.

Wikidata: financial services company

Company

No imprint we could read

Online since

Not in the Internet Archive

Audience

Top 10K In English

02 · Privacy

What Principal tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

1. 01
   Voya Financial voya.com English 1 tracker

   Retirement plans, group employee benefits & health accounts

   We help individuals and employers clear a path to financial confidence with 401(k)s, 403(b)s, 457s, HSAs, FSAs, life, disability & voluntary insurance.

   • Adobe
   • Atlassian
   • Drupal
   • Fastly
   • Google Search Console
   • Google Tag Manager

   0 say Voya Financial is a good alternative to Principal 0 say Voya Financial isn’t a real alternative to Principal

   Comment

   Compare Voya Financial with Principal →
   Very close
2. 02
   Prudential Financial prudential.com Top 10K No trackers

   American life insurance company

   • Adobe
   • Apple Business
   • Atlassian
   • Google Search Console
   • Microsoft 365
   • OneTrust

   0 say Prudential Financial is a good alternative to Principal 0 say Prudential Financial isn’t a real alternative to Principal

   Comment

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   Very close
3. 03
   Empower empower.com English 2 trackers

   Empower | Invest well. Live a little.™

   Our vision is to transform financial lives through advice, people and technology. Our mission is to empower financial freedom for all.

   • Adobe
   • Apple Business
   • Atlassian
   • Drupal
   • Google Search Console
   • Google Tag Manager

   0 say Empower is a good alternative to Principal 0 say Empower isn’t a real alternative to Principal

   Comment

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   Very close
4. 04
   MetLife metlife.com English 1 tracker

   Global Employee Group Benefits Provider - MetLife

   MetLife is a global provider of employee group benefits, helping employers support workforce health, financial security, and wellbeing through trusted insurance solutions.

   • Adobe
   • Fastly
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365
   • Miro

   0 say MetLife is a good alternative to Principal 0 say MetLife isn’t a real alternative to Principal

   Comment

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   Very close
5. 05
   Fidelity Investments fidelity.com Top 10K English No trackers

   Fidelity International Usage Agreement

   US American multinational financial services corporation

   • Apple Business
   • Google Search Console
   • Microsoft 365
   • Akamai
   • Akamai Bot Manager
   • Akamai Edge DNS

   0 say Fidelity Investments is a good alternative to Principal 0 say Fidelity Investments isn’t a real alternative to Principal

   Comment

   Compare Fidelity Investments with Principal →
   Very close
6. 06
   Lincoln Financial lincolnfinancial.com English No trackers

   Individuals | Lincoln Financial

   Lincoln Financial Group provides resources and solutions that help empower Americans to take charge of their financial lives with confidence and optimism.

   • Google Search Console
   • Akamai
   • jQuery
   • reCAPTCHA

   0 say Lincoln Financial is a good alternative to Principal 0 say Lincoln Financial isn’t a real alternative to Principal

   Comment

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   Very close
7. 07
   Corebridge Financial corebridgefinancial.com English 1 tracker

   Corebridge Financial

   Take action today to build a bridge for tomorrow—from planning to outcomes, from meeting today’s financial needs to attaining your aspirations.

   • Adobe
   • Apple Business
   • Atlassian
   • Google Search Console
   • Microsoft 365
   • Miro

   0 say Corebridge Financial is a good alternative to Principal 0 say Corebridge Financial isn’t a real alternative to Principal

   Comment

   Compare Corebridge Financial with Principal →
   Very close
8. 08
   Vanguard vanguard.com Top 10K English No trackers

   Mutual funds, IRAs, ETFs, 401(k) plans, and more | Vanguard

   Vanguard is one of the world's largest investment companies with 30 million investors changing the way the world invests.

   • Apple Business
   • Atlassian
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365
   • OneTrust

   0 say Vanguard is a good alternative to Principal 0 say Vanguard isn’t a real alternative to Principal

   Comment

   Compare Vanguard with Principal →
   Very close
9. 09
   Manulife Financial manulife.com

   Canadian multinational insurance company and financial services provider

   • Adobe
   • Apple Business
   • Atlassian
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365

   0 say Manulife Financial is a good alternative to Principal 0 say Manulife Financial isn’t a real alternative to Principal

   Comment

   Compare Manulife Financial with Principal →
   Very close
10. 10
    Nationwide nationwide.com English 1 tracker

    Insurance and Financial Services Company – Nationwide

    Nationwide offers insurance, retirement and investing products that protect your many sides. Get home and auto insurance quotes online or find a local agent

    • Adobe
    • Apple Business
    • Atlassian
    • Google Search Console
    • Google Tag Manager
    • Meta Business Suite

    0 say Nationwide is a good alternative to Principal 0 say Nationwide isn’t a real alternative to Principal

    Comment

    Compare Nationwide with Principal →
    Very close
11. 11
    Aegon aegon.com No trackers

    multinational life insurance, pensions and asset management company

    • Adobe
    • Atlassian
    • Google Search Console
    • Microsoft 365
    • Miro
    • Proofpoint

    0 say Aegon is a good alternative to Principal 0 say Aegon isn’t a real alternative to Principal

    Comment

    Compare Aegon with Principal →
    Very close
12. 12
    Athene athene.com English 1 tracker

    Leading Annuity & Retirement Services Provider | Athene

    Live retirement with financial freedom that Athene's annuities, services & expertise can provide. Athene, the leading annuity provider that’s driven by your goals.

    • Adobe
    • Apple Business
    • Google Search Console
    • Google Tag Manager
    • Microsoft 365
    • OpenAI

    0 say Athene is a good alternative to Principal 0 say Athene isn’t a real alternative to Principal

    Comment

    Compare Athene with Principal →
    Very close
13. 13
    Jackson National Life jackson.com

    American financial services company

    • Adobe
    • Atlassian
    • Google Search Console
    • Microsoft 365
    • Miro
    • OneTrust

    0 say Jackson National Life is a good alternative to Principal 0 say Jackson National Life isn’t a real alternative to Principal

    Comment

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    Very close
14. 14
    BlackRock blackrock.com Top 10K German 1 tracker

    Vermögensverwaltung und Finanzdienstleistungen | BlackRock

    Seit über 30 Jahren arbeitet BlackRock daran, die Wirtschaft zu stärken und Anlegern zu ihren finanziellen Zielen zu verhelfen.

    • Atlassian
    • Google Search Console
    • Meta Business Suite
    • Microsoft 365
    • Miro
    • OneTrust

    0 say BlackRock is a good alternative to Principal 0 say BlackRock isn’t a real alternative to Principal

    Comment

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    Very close
15. 15
    Sunlife sunlife.com English 1 tracker

    Global Corporate Website | Sunlife

    Sunlife is a financial services company providing financial planning, life insurance, health insurance, investments and more.

    • Adobe
    • Apple Business
    • Atlassian
    • Google Search Console
    • Microsoft 365
    • Miro

    0 say Sunlife is a good alternative to Principal 0 say Sunlife isn’t a real alternative to Principal

    Comment

    Compare Sunlife with Principal →
    Very close
16. 16
    Standard Life standardlife.co.uk English 1 tracker

    Standard Life | For retirement and the journey to it

    Explore Standard Life's tools and support to help you on your journey to retirement and for a life of possibilities ahead

    • Google Search Console
    • Google Tag Manager
    • Meta Business Suite
    • Microsoft 365
    • Bootstrap
    • cdnjs

    0 say Standard Life is a good alternative to Principal 0 say Standard Life isn’t a real alternative to Principal

    Comment

    Compare Standard Life with Principal →
    Very close
17. 17
    NN Group nn-group.com English No trackers

    NN Group

    NN Group is an international financial services company active in 11 countries. NN is committed to sustainable value creation for all stakeholders.

    • Apple Business
    • Google Search Console
    • Miro
    • OneTrust
    • Akamai
    • Akamai Edge DNS

    0 say NN Group is a good alternative to Principal 0 say NN Group isn’t a real alternative to Principal

    Comment

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    Very close
18. 18
    Legal & General legalandgeneral.com English No trackers

    Legal & General | Pensions, Retirement, Life Insurance & Investments

    Legal & General are a leading UK financial services provider, offering life insurance, pensions, retirement and investment services. Get a quote today.

    • Apple Business
    • Google Search Console
    • Meta Business Suite
    • Angular
    • AngularJS
    • Canva

    0 say Legal & General is a good alternative to Principal 0 say Legal & General isn’t a real alternative to Principal

    Comment

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    Very close
19. 19
    Brighthouse Financial brighthousefinancial.com

    American financial services company

    • Adobe
    • Apple Business
    • Atlassian
    • Google Search Console
    • Microsoft 365
    • OneTrust

    0 say Brighthouse Financial is a good alternative to Principal 0 say Brighthouse Financial isn’t a real alternative to Principal

    Comment

    Compare Brighthouse Financial with Principal →
    Very close
20. 20
    USAA usaa.com Top 10K

    American insurance and financial services company

    • Adobe
    • Apple Business
    • Atlassian
    • Google Search Console
    • Microsoft 365
    • OneTrust

    0 say USAA is a good alternative to Principal 0 say USAA isn’t a real alternative to Principal

    Comment

    Compare USAA with Principal →
    Very close

Closest first, by how much each site’s offer resembles Principal’s. Trackers are counted the same way as above. Highlighted technologies are ones Principal uses too. Votes and comments come from visitors and don’t change the order.

04 · History

No changes yet. Each new crawl is compared with the last one, and what Principal adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.