Amazon
Who runs Amazon, what it tracks and what it costs, and the 20 closest digital advertising alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- Criteo
Measured from Amazon’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Amazon01 · Who’s behind it
Who runs Amazon
Amazon amazonadvertising.com
Grow your business and increase sales with online advertising solutions that help you find, attract, and engage customers on and off Amazon.
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What Amazon tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
None of the 18 alternatives below has fewer; 17 have more.
Privacy-friendly alternatives →- Cookie banner
- None found
We found no trackers, ad pixels or third-party embeds on Amazon’s homepage.
03 · Alternatives
Alternatives to Amazon
Thumbs up if it’s a real alternative to Amazon, thumbs down if it isn’t.
20 of the 60 sites closest to Amazon match.
- 01
The Global Commerce Intelligence Platform
Make every shopping moment smarter with ads powered by commerce AI fueled by the world’s largest set of commerce data
Very close - 02
An objectively better way to advertise | The Trade Desk
From brand building to performance marketing, our omnichannel platform was built with one goal: helping you reach yours.
Very close - 03
Infillion Platform
The DSP with composability at its core. API-first, AI-powered, and built for control, transparency, and flexibility.
Very close - 04
Advertising Automation Platform for Omnichannel Media | Basis
Plan, activate, optimize, and reconcile media across programmatic, search, and social with one unified advertising automation platform.
Very close - 05
Quantcast | DSP Platform | DSP Programmatic Advertising
The Quantcast Platform simplifies digital advertising by connecting brands to their audiences using real-time data from over 100M destinations.
Very close - 06
Epom Adtech Solutions: Your Superior Customization & Support
Grow your ad revenue with Epom, a family of scalable adtech tools. Elevate your digital strategy with one of the most innovative adtech companies.
Very close - 07
AI Advertising Platform | StackAdapt
StackAdapt is the AI advertising platform that helps marketers orchestrate audiences, creative, channels, and measurement from one platform with AI built into every stage of advertising.
Very close - 08
The Publisher Technology Platform | Sovrn
Thousands of the world’s top publishers trust the Sovrn Platform, a complete set of data and monetization tools, to thrive on the open web.
Very close - 09
The premier global independent, omnichannel advertising platform | Innovid
Innovid empowers advertisers and publishers to create, deliver, measure, and optimize their ad and social experiences that drive consumer connections and business growth.
Very close - 10
Nexxen
Nexxen's advertising technology platform delivers performance powered by unique data and media, to help advertisers and publishers achieve their full-funnel goals.
Very close - 11
Commerce media platform | Retail media platform | Koddi
Koddi is an enterprise commerce media platform powering onsite, offsite, in-store, and programmatic retail media with full data control and AI optimization.
Very close - 12
AdMatic GmbH – AI-Driven Advertising | Human-Centric Results
Very close - 13
RTBWise - Turn Every Impression into Measurable Revenue
Very close - 14
Ogury – Global Ad Tech Company
The Growth Engine for Brands. Powered by Persona Intelligence. Ogury helps brands and agencies turn audience understanding into measurable growth.
Very close - 15
Redefining the mobile experience for consumers
AI and Consumer-first technology to provide amazing experiences and the joy of discovery on your smart phone.
Very close - 16
Kargo | Premium Advertising Solutions for Modern Brands — Kargo
Kargo helps brands reach consumers through premium media, breakthrough creative, retail media, and AI-powered advertising solutions that drive measurable business results.
Very close - 17
Yandex — fast Internet search
Yandex finds anything: webpages, images, music, good. Solve any problem — from everyday to a scientific one. Search by text, voice or image.
Very close - 18
Equativ — The Global End-to-End Media Platform
From signal to outcomes, at scale. Equativ brings together advanced technology, consumer research, and data intelligence to foster improved user experiences and deliver enhanced results.
Very close - 19
The leading programmatic marketing platform | Hybrid DSP programmatic advertising
AI-based creative optimization solutions for a powerful marketing influence
Very close - 20
Creative SSP for the Orchestration Era | TripleLift
Turn fragmented media into a coordinated system. TripleLift connects data, creative, and supply to drive measurable advertising outcomes.
Very close
Closest first, by how much each site’s offer resembles Amazon’s. Trackers are counted the same way as above. Highlighted technologies are ones Amazon uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Amazon adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 3 technologies
- Neighbours
- k = 60
- Sites searched
- 9,212
- Vector
- 384-d
- Query
- 52 ms
Competitor map
Each alternative by how close its vector is to Amazon’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- CDN
- Amazon CloudFront header x-amz-cf-id: gHvpU-QxtG5pwGPQztLO9drxcuVIAjdpg1Zk2_SCJdD6Gk52Fv4R9g==
- Email delivery
- Mailgun TXT v=spf1 include:mailgun.org ~all
- DNS hosting
- Amazon Route 53 NS ns-1914.awsdns-47.co.uk
What competitors use
Across the 20 closest sites.
- Google Search Console · not on amazonadvertising.com 18/20
- Google Tag Manager · not on amazonadvertising.com 17/20
- Microsoft 365 · not on amazonadvertising.com 13/20
- Cloudflare · not on amazonadvertising.com 12/20
- Google Workspace · not on amazonadvertising.com 12/20
- Atlassian · not on amazonadvertising.com 11/20
- Apple Business · not on amazonadvertising.com 10/20
- DocuSign · not on amazonadvertising.com 9/20
- PHP · not on amazonadvertising.com 9/20
- WordPress · not on amazonadvertising.com 9/20
- Adobe · not on amazonadvertising.com 8/20
- OpenAI · not on amazonadvertising.com 7/20
- HubSpot · not on amazonadvertising.com 7/20
- Zendesk · not on amazonadvertising.com 7/20
- jQuery · not on amazonadvertising.com 6/20
- jsDelivr · not on amazonadvertising.com 6/20