which.co.uk
Which?
Who runs Which?, what it tracks and what it costs, and the 20 closest consumer product reviews alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- Consumer Reports
Measured from Which?’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Which?01 · Who’s behind it
Who runs Which?
Which? which.co.uk
Which? works for you reviewing products and services, so that you make the best purchase decisions for your needs.
Wikidata: United Kingdom consumer organisation, officially known as Consumers' Association
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What Which? tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
tracker that follows visitors
4 of the 17 alternatives below have fewer, 10 have more.
Privacy-friendly alternatives →- Cookie banner
- OneTrust
- US company
- 1 tool
Tag manager
Loads further tracking scripts, which we can’t always see.
03 · Alternatives
Alternatives to Which?
Thumbs up if it’s a real alternative to Which?, thumbs down if it isn’t.
12 of the 60 sites closest to Which? match.
- 01
UpToDate
medical software company
Very close - 02
Making sure you're not a bot!
legal database
Close - 03
Global Market Intelligence & Research Agency | Mintel
Mintel is the foundation of market intelligence. We provide consumer & market research, industry expertise & data insights to help you make confident decisions.
Very close - 04
Food.com - Recipes, Food Ideas and Videos
Food.com has a massive collection of recipes that are submitted, rated and reviewed by people who are passionate about food. From international cuisines to quick and easy meal ideas, Food.com is where you can find what you're craving.
Close - 05
Best Buy International: Select your Country - Best Buy
Shop online at Best Buy in your country and language of choice. Best Buy provides online shopping in a number of countries and languages.
Very close - 06
Good Housekeeping: Trusted Home Advice, Product Reviews & Recipes
Discover expert-tested product reviews, modern home tips, cleaning hacks, new recipes, health advice and more from Good Housekeeping. Since 1885, we've helped you make smart choices for your home and life.
Very close - 07
Fortune - Fortune 500 Daily & Breaking Business News
Unrivaled access, premier storytelling, and the best of business since 1930.
Very close - 08
Mojeek
Mojeek is a web search engine that provides unbiased, fast, and relevant search results combined with a no tracking privacy policy.
Very close - 09
Comparitech - Tech researched, compared and rated
Tech researched, compared and rated
Very close - 10
Experian: Credit Report, FICO® Score & Financial Tools
Get your free credit report and FICO® Score. Experian can help you with credit cards, loans, insurance, and more.
Very close - 11
American multinational technology company
Very close - 12
Rakuten: Shop. Get Cash Back. Repeat.
Feel the joy of Cash Back! Start your shopping at Rakuten - Shop as usual - Get Cash Back. Shop at over 3500 stores and get paid.
Very close
Closest first, by how much each site’s offer resembles Which?’s. Trackers are counted the same way as above. Highlighted technologies are ones Which? uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Which? adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 16 technologies
- Neighbours
- k = 60
- Sites searched
- 9,216
- Vector
- 384-d
- Query
- 362 ms
Competitor map
Each alternative by how close its vector is to Which?’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- Tag managers
- Google Tag Manager page source: googletagmanager.com/gtm.js
- Cookie consent
- OneTrust page source: otSDKStub
- Payments
- Stripe TXT stripe-verification=2aad228fb271e51dbbf3fd2e2f20635eb01f2eca84fc53b0e…
- CDN
- Amazon CloudFront header x-amz-cf-id: OUnHOK4XZJfZ9osZ9R_jOdsFi9lvKtfqTwyyjnTvupOJMVEFy3nrEQ==
- Web servers
- Apache HTTP Server header server: Apache
- Email hosting
- Google Workspace TXT v=spf1 ip4:94.236.83.186 ip4:31.221.13.100 ip4:80.6.91.150 ip4:20.90.…
- Microsoft 365 TXT MS=ms82245533
- Mimecast MX eu-smtp-inbound-2.mimecast.com
- Email delivery
- Amazon SES TXT v=spf1 ip4:94.236.83.186 ip4:31.221.13.100 ip4:80.6.91.150 ip4:20.90.…
- DNS hosting
- Amazon Route 53 NS ns-1917.awsdns-47.co.uk
- SaaS tools (verified in DNS)
- Apple Business TXT apple-domain-verification=XhosNN1ptqHU9PN2
- Atlassian TXT atlassian-domain-verification=DdM6v2tGCllZXbJSuV4hAe/4jUAMahcndL25R4L…
- Google Search Console TXT google-site-verification=IbWLGHFw91hFPzwHFSOiMnd2ay_Z_7G9Gls8rVfJJHw
- Meta Business Suite TXT facebook-domain-verification=jjwb9bvbtvrb1vipjl1lu7usucc07e
- Miro TXT miro-verification=b846e7e004e367a4cdd3846eb914b9d4eb039512
- Salesforce TXT v=spf1 ip4:94.236.83.186 ip4:31.221.13.100 ip4:80.6.91.150 ip4:20.90.…
What competitors use
Across the 20 closest sites.
- Google Search Console 17/20
- Google Workspace 13/20
- Microsoft 365 13/20
- Atlassian 11/20
- OneTrust 11/20
- Amazon Route 53 9/20
- Google Tag Manager 8/20
- Meta Business Suite 8/20
- GlobalSign · not on which.co.uk 8/20
- Adobe · not on which.co.uk 8/20
- Salesforce 7/20
- Cloudflare DNS · not on which.co.uk 7/20
- DocuSign · not on which.co.uk 7/20
- Cloudflare · not on which.co.uk 6/20
- Google Ad Manager · not on which.co.uk 6/20
- Miro 6/20