Amazon
Who runs Amazon, what it tracks and what it costs, and the 20 closest e-commerce marketplace alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- Argos
Measured from Amazon’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Amazon01 · Who’s behind it
Who runs Amazon
Amazon amazon.co.uk
Wikidata: American multinational technology company
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
02 · Privacy
What Amazon tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
None of the 6 alternatives below has fewer; 5 have more.
Privacy-friendly alternatives →- Cookie banner
- None found
We found no trackers, ad pixels or third-party embeds on Amazon’s homepage.
03 · Alternatives
Alternatives to Amazon
Thumbs up if it’s a real alternative to Amazon, thumbs down if it isn’t.
We can’t read amazon.co.uk’s homepage (too little text on the homepage), so it’s compared on what Wikidata and Wikipedia say about it.
- 01
British retail company
Very close - 02
American multinational internet corporation that manages eBay.com
Very close - 03 Currys currys.co.uk
electrical retailer in the UK and Republic of Ireland
Very close - 04 tesco.com Top 10K
online service offered by Tesco
Very close - 05 The Very Group very.co.uk
multi-brand online retailer and financial services provider
Very close - 06
German company
Very close - 07 Snapdeal snapdeal.com
Indian e-commerce company
Very close - 08
Singaporean e-commerce company
Very close - 09 Jumià jumia.com.eg
African e-commerce company
Very close - 10
Walmart | Save Money. Live better.
Shop Walmart.com today for Every Day Low Prices. Join Walmart+ for unlimited free delivery from your store & free shipping with no order minimum. Start your free 30-day trial now!
Very close - 11
Mercado Libre - Envíos Gratis en el día
Compre productos con Envío Gratis en el día en Mercado Libre. Encuentre miles de marcas y productos a precios increíbles.
Very close - 12
Home
Singaporean-Chinese e-commerce company, based in Southeast Asia
Very close - 13
Wish | Shop and Save
Discover affordable items for your home and life needs. Enjoy our money back guarantee, frequent discounts, flat rate shipping (select markets), and more.
Very close - 14 ManoMano manomano.fr
French business
Very close - 15
webshop in the Netherlands
Very close - 16
Online Shopping Site for Mobiles, Electronics, Furniture, Grocery, Lifestyle, Books & More. Best Offers!
India's biggest online store for Mobiles, Fashion (Clothes/Shoes), Electronics, Home Appliances, Books, Home, Furniture, Grocery, Jewelry, Sporting goods, Beauty & Personal Care and more! Find the largest selection from all brands at the lowest prices in India. Payment options - COD, EMI, Credit card, Debit card & more.
Very close - 17
eCommerce website and enterprise in Seoul, South Korea
Very close - 18 hepsiburada.com Top 10K
Internet shopping site
Very close - 19 Fnac fnac.es
French multinational electronics store chain
Very close - 20
Canadian subsidiary of Japanese e-commerce conglomerate Rakuten
Very close
Closest first, by how much each site’s offer resembles Amazon’s. Trackers are counted the same way as above. Highlighted technologies are ones Amazon uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Amazon adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 11 technologies
- Neighbours
- k = 20
- Sites searched
- 9,192
- Vector
- 384-d
- Query
- 51 ms
Competitor map
Each alternative by how close its vector is to Amazon’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- Payments
- Stripe TXT stripe-verification=8E217BE0FF12B50596BD78EEA3F81E62C6C7A2AC78FBD46DA…
- Security
- Akamai Bot Manager cookie ak_bmsc
- CDN
- Akamai header server: AkamaiGHost
- Email hosting
- Microsoft 365 TXT MS=ms12314789
- DNS hosting
- Amazon Route 53 NS ns-558.awsdns-05.net
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=b6bcd3e5aaffc63607c8bf75744d9a0d1febc50dd…
- Atlassian TXT atlassian-domain-verification=ZT4AapXgobCpXIWoNcd7gtMjZyOUdr4EDFMnFUW…
- Canva TXT canva-site-verification=4GkcbAA1cbE6ez2vGBtVOg
- Google Search Console TXT google-site-verification=6t-dcIVf42O-EoNSfBL2kWoN33DKL83FokcApn7S2us
- Meta Business Suite TXT facebook-domain-verification=s683te1vv3i7f7c7fbq4ps45yxkt6l
- Zoom TXT ZOOM_verify_3Ko9ExAfA3lpXCh9QPR15B
What competitors use
Across the 20 closest sites.
- Google Search Console 19/20
- Microsoft 365 15/20
- Meta Business Suite 13/20
- Google Workspace · not on amazon.co.uk 9/20
- Apple Business · not on amazon.co.uk 8/20
- Adobe 7/20
- Amazon Route 53 7/20
- OneTrust · not on amazon.co.uk 6/20
- Akamai 6/20
- Atlassian 6/20
- Cloudflare · not on amazon.co.uk 6/20
- OpenAI · not on amazon.co.uk 6/20
- Zendesk · not on amazon.co.uk 6/20
- GlobalSign · not on amazon.co.uk 5/20
- Miro · not on amazon.co.uk 5/20
- Proofpoint · not on amazon.co.uk 5/20