rakuten.com
Rakuten
Who runs Rakuten, what it tracks and what it costs, and the 20 closest cash back rewards alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- BeFrugal
Measured from Rakuten’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Rakuten01 · Who’s behind it
Who runs Rakuten
Rakuten rakuten.com
Feel the joy of Cash Back! Start your shopping at Rakuten - Shop as usual - Get Cash Back. Shop at over 3500 stores and get paid.
Wikidata: e-commerce website
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
02 · Privacy
What Rakuten tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
None of the 18 alternatives below has fewer; 12 have more.
Privacy-friendly alternatives →- Cookie banner
- None found
We found no trackers, ad pixels or third-party embeds on Rakuten’s homepage.
03 · Alternatives
Alternatives to Rakuten
Thumbs up if it’s a real alternative to Rakuten, thumbs down if it isn’t.
- 01
BeFrugal: Earn Cash Back at 5000+ Stores
Get up to 40% Cash Back at stores like Walmart, Amazon, Macy's, Nike & thousands more. Join for free now & get a $10 bonus.
Very close - 02
TopCashback.com: Highest Cash Back Guaranteed
Get paid for shopping at over 7,000 merchant stores. Stores pay us and we pass it on to you!
Very close - 03 RetailMeNot retailmenot.com
American corporation that creates, curates, and syndicates in-store and online promotions
Very close - 04
online rewards program
Very close - 05
Capital One Shopping: Coupons, Loyalty, and Deals
Add our 100% free extension in seconds to find exclusive deals at over 30K stores and automatically apply coupons & Rewards to your cart.
Very close - 06
Automatic Coupons, Promo Codes, and Deals | Honey
We search for coupons at 30,000+ sites to help you save money
Close - 07
Home page
Very close - 08
Discover - Personal Banking, Credit Cards & Loans
Discover offers online banking, reward credit cards, home equity loans, and personal loans to help meet your financial needs.
Very close - 09
PriceRunner UK - Save by comparing prices from 5,100 stores
Don't overpay online! ✓ Use PriceRunner to find lowest prices on 4.8 million products from 5,100 UK stores. ✓ Discover your savings today!
Very close - 10
ポイ活するならモッピー｜ポイントサイトの副業で副収入・お小遣い稼ぎ
ポイントサイトでポイ活をするならモッピー。いつものネットショップをモッピー経由でお買い物するとポイントが貯まります。貯まったポイントは現金や電子マネー、マイルに交換可能で、お小遣い稼ぎや副業として活用できます。
Very close - 11
American worldwide e-commerce marketplace
Very close - 12
Shop - Shopping designed around you
Shop from top brands, earn exclusive rewards, and track your packages all in one place. Now available on iOS, Android, and web.
Very close - 13
Walmart | Save Money. Live better.
Shop Walmart.com today for Every Day Low Prices. Join Walmart+ for unlimited free delivery from your store & free shipping with no order minimum. Start your free 30-day trial now!
Very close - 14
Pay Friends | Payments App | Venmo
Welcome to Venmo! Manage your account balance, send/receive money, split bills, pay friends, and stay connected with your network all in one place.
Very close - 15
Klarna US - A secure, flexible way to manage your money
Manage everyday payments securely with Klarna - online, in store, or with the Klarna Card. Flexible and interest-free options in the United States.
Very close - 16
Yotpo: loyalty, reviews & AI visibility for ecommerce
Drive ecommerce growth with Yotpo. Build loyalty programs, collect reviews, and boost AI visibility to get found, earn trust, and turn shoppers into advocates.
Very close - 17
Pay, Send and Save Money with PayPal | PayPal US
From paying friends to saving money or getting cash back when you shop, explore what the new PayPal app has to offer.
Very close - 18
Your World of Fashion | Lyst
Shop and discover the world’s most stylish brands, curated for you. With more than 27,000 brands and stores in one place, Lyst is the definitive fashion destination.
Very close - 19
WalletHub - Credit Cards, Loans, Credit Scores & More | Helping You Reach Top Financial Fitness
WalletHub makes it easy to find the best credit cards, loans and financial pros, with in-depth info and reviews. WalletHub also offers free credit scores, reports and monitoring plus other money-management tools to help you reach top WalletFitness.
Very close - 20
Where to Pay Later with Zip
Zip is a leading digital financial services company providing fair and seamless solutions that simplify how people pay.
Very close
Closest first, by how much each site’s offer resembles Rakuten’s. Trackers are counted the same way as above. Highlighted technologies are ones Rakuten uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Rakuten adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 14 technologies
- Neighbours
- k = 20
- Sites searched
- 9,192
- Vector
- 384-d
- Query
- 31 ms
Competitor map
Each alternative by how close its vector is to Rakuten’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- JavaScript frameworks
- Web servers
- nginx header server: nginx
- Email hosting
- Microsoft 365 MX rakuten-com.mail.protection.outlook.com
- DNS hosting
- Akamai Edge DNS NS a1-60.akam.net
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=5aefb7fe-df28-4971-8c37-a5b48aa8714f
- Apple Business TXT apple-domain-verification=H6mtoIlYoA4bu3C1
- Atlassian TXT atlassian-domain-verification=W9E9ZswMlhU5YJu4DFAkbgVoji7ICcjqlquvr11…
- Bing Webmaster Tools meta msvalidate.01: 46AE393A8007808D66CAB4D05BAB08E0
- DocuSign TXT docusign=de9d93c8-371e-4190-83de-dbe818614795
- Google Search Console meta google-site-verification: psBe4MH7fS-KOFMLl-Fygd3F0uxRwQHjvEB72HRnyS8
- Miro TXT miro-verification=547580ac2359fc358182fce2a4f982612555ed95
- OpenAI TXT openai-domain-verification=dv-yIg8cLxdcKMGDzeMRf2ZsmQz
- Zoom TXT ZOOM_verify_1CUyk4ZURzG11xU4RW6Ncw
What competitors use
Across the 20 closest sites.
- Google Search Console 18/20
- Google Workspace · not on rakuten.com 15/20
- Cloudflare · not on rakuten.com 10/20
- Amazon Route 53 · not on rakuten.com 8/20
- Amazon SES · not on rakuten.com 8/20
- Google Tag Manager · not on rakuten.com 8/20
- Atlassian 8/20
- Apple Business 7/20
- Meta Business Suite · not on rakuten.com 6/20
- SendGrid · not on rakuten.com 5/20
- Amazon CloudFront · not on rakuten.com 5/20
- Cloudflare DNS · not on rakuten.com 5/20
- Zendesk · not on rakuten.com 5/20
- Adobe 5/20
- OneTrust · not on rakuten.com 5/20
- Microsoft 365 5/20