rakuten.com

Rakuten

Who runs Rakuten, what it tracks and what it costs, and the 20 closest cash back rewards alternatives.

Who’s behind it
Not stated
Online since
Unknown
Trackers
Prices
No pricing page
Last price change
–
Closest alternative
BeFrugal

Measured from Rakuten’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.

We’ll send a link to confirm. Your address is only used for these alerts.

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01 · Who’s behind it

Who runs Rakuten

Rakuten rakuten.com

Feel the joy of Cash Back! Start your shopping at Rakuten - Shop as usual - Get Cash Back. Shop at over 3500 stores and get paid.

Wikidata: e-commerce website

Company
No imprint we could read
Online since
Not in the Internet Archive
Audience

02 · Privacy

What Rakuten tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

trackers that follow visitors

None of the 18 alternatives below has fewer; 12 have more.

Privacy-friendly alternatives →
Cookie banner
None found

We found no trackers, ad pixels or third-party embeds on Rakuten’s homepage.

03 · Alternatives

Alternatives to Rakuten

Thumbs up if it’s a real alternative to Rakuten, thumbs down if it isn’t.

No ad trackersRegistered in the EUFree plan

20 of the 60 sites closest to Rakuten match.

  1. 01
    Swagbucks swagbucks.com English No trackers

    online rewards program

    Compare Swagbucks with Rakuten →
  2. 02
    Capital One Shopping capitaloneshopping.com Top 10K English No trackers

    Capital One Shopping: Coupons, Loyalty, and Deals

    Add our 100% free extension in seconds to find exclusive deals at over 30K stores and automatically apply coupons & Rewards to your cart.

    Compare Capital One Shopping with Rakuten →
  3. 03
    joinhoney.com English No trackers

    Automatic Coupons, Promo Codes, and Deals | Honey

    We search for coupons at 30,000+ sites to help you save money

    Compare joinhoney.com with Rakuten →
  4. 04
    earnapp.com English No trackers

    Home page

    Compare earnapp.com with Rakuten →
  5. 05
    Discover discover.com English 1 tracker

    Discover - Personal Banking, Credit Cards & Loans

    Discover offers online banking, reward credit cards, home equity loans, and personal loans to help meet your financial needs.

    Compare Discover with Rakuten →
  6. 06
    Shop shop.app Top 1K English No trackers

    Shop - Shopping designed around you

    Shop from top brands, earn exclusive rewards, and track your packages all in one place. Now available on iOS, Android, and web.

    Compare Shop with Rakuten →
  7. 07
    Qoo10 qoo10.jp Japanese 1 tracker

    Qoo10 - ネット通販|eBay Japan

    Qoo10(キューテン)はeBay Japanのネット通販サイト。ファッションからコスメ、家電、食品、生活雑貨まで何でもクーポンで割引!ポイント還元いつも最安値でお届けします。

    Compare Qoo10 with Rakuten →
  8. 08
    Venmo venmo.com Top 10K English No trackers

    Pay Friends | Payments App | Venmo

    Welcome to Venmo! Manage your account balance, send/receive money, split bills, pay friends, and stay connected with your network all in one place.

    Compare Venmo with Rakuten →
  9. 09
    Yotpo yotpo.com Top 10K English 5 trackers

    Yotpo: loyalty, reviews & AI visibility for ecommerce

    Drive ecommerce growth with Yotpo. Build loyalty programs, collect reviews, and boost AI visibility to get found, earn trust, and turn shoppers into advocates.

    Compare Yotpo with Rakuten →
  10. 10
    PayPal paypal.com Top 1K English 1 tracker

    Pay, Send and Save Money with PayPal | PayPal US

    From paying friends to saving money or getting cash back when you shop, explore what the new PayPal app has to offer.

    Compare PayPal with Rakuten →
  11. 11
    Lyst lyst.com English 1 tracker

    Your World of Fashion | Lyst

    Shop and discover the world’s most stylish brands, curated for you. With more than 27,000 brands and stores in one place, Lyst is the definitive fashion destination.

    Compare Lyst with Rakuten →
  12. 12
    WalletHub wallethub.com English 2 trackers

    WalletHub - Credit Cards, Loans, Credit Scores & More | Helping You Reach Top Financial Fitness

    WalletHub makes it easy to find the best credit cards, loans and financial pros, with in-depth info and reviews. WalletHub also offers free credit scores, reports and monitoring plus other money-management tools to help you reach top WalletFitness.

    Compare WalletHub with Rakuten →
  13. 13
    Zip Co zip.co English 1 tracker

    Where to Pay Later with Zip

    Zip is a leading digital financial services company providing fair and seamless solutions that simplify how people pay.

    Compare Zip Co with Rakuten →
  14. 14
    hapitas.jp 1 tracker

    ポイ活なら高還元率ポイントサイトのハピタス | ネットショッピングでお得に貯めて現金やギフト券に交換

    ポイントサイト・ポイ活ならハピタス!ポイントが貯まるショップやサービスは3,000以上ご用意。貯めたポイントは現金・電子マネー、他社ポイントなど20以上の交換先で交換することができます。(1ポイント=1円)おかげさまでハピタスはサービス開始から10年以上!万が一のサポートも充実。

    Compare hapitas.jp with Rakuten →
  15. 15
    Hotmart hotmart.com Top 10K English 3 trackers

    Hotmart — Learn what you want, teach what you know

    Learn more about Hotmart, the leading platform for selling and distributing digital products.

    Compare Hotmart with Rakuten →
  16. 16
    Skimlinks skimlinks.com English 1 tracker

    Home - Industry Leader In Affiliate Marketing Solutions | Skimlinks

    Skimlinks is the leading commerce content monetization platform. Its technology automatically monetizes product links in commerce-related content

    Compare Skimlinks with Rakuten →
  17. 17
    Bazaarvoice bazaarvoice.com Top 10K English 1 tracker

    Bazaarvoice | The UGC Platform for Authentic Shopper Experiences

    The leading UGC platform for authentic ratings, reviews, visual UGC, and review syndication that powers discovery, shopper trust, and higher ecommerce conversion.

    Compare Bazaarvoice with Rakuten →
  18. 18
    Rokt rokt.com Top 10K English 3 trackers

    Unlock the Moment That Matters Most | Rokt

    Ecommerce technology platform powering 13B+ transactions annually. AI-driven relevance in the Transaction Moment™ drives incremental profit, customer acquisition, and enhanced CX for 30,000+ global brands.

    Compare Rokt with Rakuten →
  19. 19
    IsThereAnyDeal isthereanydeal.com English No trackers

    IsThereAnyDeal

    digital video game comparison shooping website

    Compare IsThereAnyDeal with Rakuten →
  20. 20
    Gumroad gumroad.com Top 10K English No trackers

    Earn your first dollar online with Gumroad

    Start selling what you know, see what sticks, and get paid. Simple and effective.

    Compare Gumroad with Rakuten →

Closest first, by how much each site’s offer resembles Rakuten’s. Trackers are counted the same way as above. Highlighted technologies are ones Rakuten uses too. Votes and comments come from visitors and don’t change the order.

04 · History

No changes yet. Each new crawl is compared with the last one, and what Rakuten adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.

The full technology stack, the competitor map and search numbers · 14 technologies
Neighbours
k = 60
Sites searched
9,208
Vector
384-d
Query
36 ms

Competitor map

Each alternative by how close its vector is to Rakuten’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.

similarity × popularity

hapitas.jpPayPalYotpoQoo10ShopDiscoverearnapp.comjoinhoney.comCapital One ShoppingSwagbucks

Built with

JavaScript frameworks
  • Next.js page source: /_next/static/
  • React implied by Next.js (page source: /_next/static/)
Web servers
  • nginx header server: nginx
Email hosting
DNS hosting
SaaS tools (verified in DNS)
  • Adobe TXT adobe-idp-site-verification=5aefb7fe-df28-4971-8c37-a5b48aa8714f
  • Apple Business TXT apple-domain-verification=H6mtoIlYoA4bu3C1
  • Atlassian TXT atlassian-domain-verification=W9E9ZswMlhU5YJu4DFAkbgVoji7ICcjqlquvr11…
  • Bing Webmaster Tools meta msvalidate.01: 46AE393A8007808D66CAB4D05BAB08E0
  • DocuSign TXT docusign=de9d93c8-371e-4190-83de-dbe818614795
  • Google Search Console meta google-site-verification: psBe4MH7fS-KOFMLl-Fygd3F0uxRwQHjvEB72HRnyS8
  • Miro TXT miro-verification=547580ac2359fc358182fce2a4f982612555ed95
  • OpenAI TXT openai-domain-verification=dv-yIg8cLxdcKMGDzeMRf2ZsmQz
  • Zoom TXT ZOOM_verify_1CUyk4ZURzG11xU4RW6Ncw