thetradedesk.com
The Trade Desk
Who runs The Trade Desk, what it tracks and what it costs, and the 20 closest programmatic advertising alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- viantinc.com
Measured from The Trade Desk’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit The Trade Desk01 · Who’s behind it
Who runs The Trade Desk
The Trade Desk thetradedesk.com
From brand building to performance marketing, our omnichannel platform was built with one goal: helping you reach yours.
Wikidata: American technology company
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What The Trade Desk tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
15 of the 20 alternatives below have fewer, 3 have more.
Privacy-friendly alternatives →- Cookie banner
- OneTrust
- US company
- 4 tools
Marketing and email tracking
Links visits to email campaigns and customer profiles.
Tag manager
Loads further tracking scripts, which we can’t always see.
Privacy-friendly analytics
Counts visits without cookies or personal profiles.
03 · Alternatives
Alternatives to The Trade Desk
Thumbs up if it’s a real alternative to The Trade Desk, thumbs down if it isn’t.
20 of the 60 sites closest to The Trade Desk match.
- 01
Infillion Platform
The DSP with composability at its core. API-first, AI-powered, and built for control, transparency, and flexibility.
Very close - 02
Quantcast | DSP Platform | DSP Programmatic Advertising
The Quantcast Platform simplifies digital advertising by connecting brands to their audiences using real-time data from over 100M destinations.
Very close - 03
The leading programmatic marketing platform | Hybrid DSP programmatic advertising
AI-based creative optimization solutions for a powerful marketing influence
Very close - 04
AI Advertising Platform | StackAdapt
StackAdapt is the AI advertising platform that helps marketers orchestrate audiences, creative, channels, and measurement from one platform with AI built into every stage of advertising.
Very close - 05
Zemanta - Programmatic Ad Technology Built for Performance
Zemanta offers Zemanta One, the world’s first multi-channel demand-side platform (DSP) built for performance.
Very close - 06
RTBWise - Turn Every Impression into Measurable Revenue
Very close - 07
AI-Driven Programmatic Advertising for Regulated Industries - IQM
IQM empowers regulated industries like political, healthcare, cannabis, and gaming with AI-driven media buying. Our DMP and DSP solutions deliver precise audience targeting, compliance, and impactful results across all digital channels.
Very close - 08
AdMatic GmbH – AI-Driven Advertising | Human-Centric Results
Very close - 09
RTB House. The Next-generation Performance DSP
Cut through the online noise with truly personalized marketing campaigns powered by Deep Learning. Drive growth on web and app.
Very close - 10
Nexxen
Nexxen's advertising technology platform delivers performance powered by unique data and media, to help advertisers and publishers achieve their full-funnel goals.
Very close - 11
Epom Adtech Solutions: Your Superior Customization & Support
Grow your ad revenue with Epom, a family of scalable adtech tools. Elevate your digital strategy with one of the most innovative adtech companies.
Very close - 12
Programmatic-платформа Getintent
Programmatic-платформа с искусственным интеллектом, сервис с человеческим лицом. Adtech-решения на основе AI-алгоритмов для брендов, агентств и паблишеров.
Very close - 13
Equativ — The Global End-to-End Media Platform
From signal to outcomes, at scale. Equativ brings together advanced technology, consumer research, and data intelligence to foster improved user experiences and deliver enhanced results.
Very close - 14
The Global Commerce Intelligence Platform
Make every shopping moment smarter with ads powered by commerce AI fueled by the world’s largest set of commerce data
Very close - 15
DeepIntent | Healthcare Marketing Demand Side Platform
DeepIntent is a healthcare demand side platform designed to help healthcare marketers easily create advertising campaigns. Get a Demo
Very close - 16
Admixer | Full-Stack Programmatic AdTech Solutions
Admixer is a global AdTech vendor that provides digital advertising products and services for Publishers, Brands and Advertising Agencies
Very close - 17
Media.net | The Sell Side Platform for Greater Outcomes
We help brands and publishers leverage the best of programmatic, to achieve their goals across every screen.
Very close - 18
Magnite - The Largest Independent Sell-Side Advertising Company
The world's top publishers trust Magnite to help them drive more advertising revenue across every channel and format, including CTV.
Very close - 19
Remerge — App Retargeting DSP for Mobile Growth
A demand-side platform (DSP) for privacy-compliant app marketing that uses scientific methods and transparent communication to deliver credible results.
Very close - 20
The premier global independent, omnichannel advertising platform | Innovid
Innovid empowers advertisers and publishers to create, deliver, measure, and optimize their ad and social experiences that drive consumer connections and business growth.
Close
Closest first, by how much each site’s offer resembles The Trade Desk’s. Trackers are counted the same way as above. Highlighted technologies are ones The Trade Desk uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what The Trade Desk adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 22 technologies
- Neighbours
- k = 60
- Sites searched
- 9,214
- Vector
- 384-d
- Query
- 64 ms
Competitor map
Each alternative by how close its vector is to The Trade Desk’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- Analytics
- Cloudflare Web Analytics asset https://static.cloudflareinsights.com/beacon.min.js/vce701823e78c4301a35b7e07294d87301792…
- Tag managers
- Adobe Experience Platform Tags asset https://assets.adobedtm.com/38aee39cc23f/1468c748dfc1/launch-a653f5a3fe63.min.js
- Google Tag Manager page source: googletagmanager.com/gtm.js
- Marketing automation
- Marketo TXT v=spf1 include:spf.protection.outlook.com include:spf_c.oraclecloud.c…
- Cookie consent
- OneTrust TXT onetrust-domain-verification=ee0a10c51c8946cfba9f0198cbd6f5c6
- Payments
- Stripe TXT stripe-verification=4B7D071367083B2DD4060AC449580E9D71E8615F571AC535E…
- CDN
- Cloudflare header cf-ray: a577935dbdfe0fcc-HAM
- Email hosting
- Microsoft 365 MX thetradedesk-com.mail.protection.outlook.com
- Email delivery
- Amazon SES TXT v=spf1 include:spf.protection.outlook.com include:spf_c.oraclecloud.c…
- DNS hosting
- NS1 NS dns4.p03.nsone.net
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=46842212dba4ac32836719dbadcd9e041246cdd3a…
- Apple Business TXT apple-domain-verification=BkLCDc4C5xltzx3R
- Atlassian TXT atlassian-domain-verification=nqCqJvVrpDHz7MXsIxB3TLa7lVZekXCCzYVAqXR…
- Canva TXT canva-site-verification=LCUarYPleZVliJngrWPcxQ
- DocuSign TXT docusign=d6bdfe7c-ed45-4f57-8835-ba96ba7a3aab
- GlobalSign TXT _globalsign-domain-verification=jl0z6cRgWGqA_M1XOnpbvvlq17TjXHo08FA8U…
- Google Search Console TXT google-site-verification=9eQt_vWnhR8q9J8dgtNrsWIxgcDqQYJu5rZSw3UmI-A
- Meta Business Suite TXT facebook-domain-verification=pll156cg6scuz6z66ryu7b3vzvdjef
- Miro TXT miro-verification=21b580213322c041fa7fbaad657a1afade58429f
- OpenAI TXT openai-domain-verification=dv-2XhPHu09bK17bNRILcrqc5BO
- Salesforce TXT v=spf1 include:spf.protection.outlook.com include:spf_c.oraclecloud.c…
- Zoom TXT ZOOM_verify_6UuFt5PSQNyhC23lRiIEyA
What competitors use
Across the 20 closest sites.
- Google Search Console 19/20
- Google Tag Manager 16/20
- Microsoft 365 12/20
- Google Workspace · not on thetradedesk.com 12/20
- PHP · not on thetradedesk.com 10/20
- WordPress · not on thetradedesk.com 9/20
- Google Fonts · not on thetradedesk.com 8/20
- HubSpot · not on thetradedesk.com 8/20
- Apple Business 7/20
- Atlassian 7/20
- jQuery · not on thetradedesk.com 7/20
- Amazon Route 53 · not on thetradedesk.com 7/20
- Cloudflare 7/20
- nginx · not on thetradedesk.com 6/20
- Font Awesome · not on thetradedesk.com 4/20
- jsDelivr · not on thetradedesk.com 4/20