schema.org
Schema.org
Who runs Schema.org, what it tracks and what it costs, and the 20 closest structured data vocabulary alternatives.
- Who’s behind it
- Part of google.com
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- Open Graph Protocol
Measured from Schema.org’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Schema.org01 · Who’s behind it
Who runs Schema.org
Schema.org schema.org
Schema.org is a set of extensible schemas that enables webmasters to embed structured data on their web pages for use by search engines and other applications.
Wikidata: project to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond
- Company
- No imprint we could read
- Part of
- google.com Runs this domain’s DNS
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What Schema.org tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
tracker that follows visitors
14 of the 20 alternatives below have fewer, 1 have more.
Privacy-friendly alternatives →- Cookie banner
- None found
- US company
- 1 tool
Visitor analytics
Counts and follows visits, usually with cookies.
03 · Alternatives
Alternatives to Schema.org
Thumbs up if it’s a real alternative to Schema.org, thumbs down if it isn’t.
- 01
The Open Graph protocol
The Open Graph protocol enables any web page to become a rich object in a social graph.
Close - 02
Microformats – building blocks for data-rich web pages
project to standardise HTML class-name based formats
Very close - 03
Home - DBpedia Association
DBpedia provides a platform for data, tools and services. Explore current projects and applications and learn about DBpedia datasets.
Very close - 04
sitemaps.org - Home
The Sitemaps protocol enables webmasters to information earch engine about pages on their site that are available for crawling.
Close - 05
Home | Yago Project
knowledge base
Very close - 06
Use JSDoc: Index
Official documentation for JSDoc.
Very close - 07
Wikidata
free multilingual online knowledge graph
Very close - 08
SQLite Home Page
serverless relational database management system (RDBMS)
Very close - 09
Home - CookieSearch
CookieSearch is an open-source database of 100,000+ pre-categorized cookies. Find information on web cookies - category, URL, script and description.
Very close - 10
PostgreSQL: The world's most advanced open source database
The official site for PostgreSQL, the world's most advanced open source database
Close - 11
Client Challenge
free and open-source web content management system
Very close - 12
Svelte • Web development for the rest of us
Web development for the rest of us
Very close - 13
React
React is the library for web and native user interfaces. Build user interfaces out of individual pieces called components written in JavaScript. React is designed to let you seamlessly combine components written by independent people, teams, and organizations.
Very close - 14
MusicBrainz - the open music encyclopedia
online music metadata database
Close - 15
Statista - The Statistics Portal for Market Data, Market Research and Market Studies
Find statistics, consumer survey results and industry studies from over 22,500 sources on over 60,000 topics on the internet's leading statistics database
Close - 16
WebDAV Resources
Central resource site for the WebDAV community.
Close - 17
Lodash
A JavaScript utility library delivering consistency, modularity, performance, & extras.
Close - 18
Lit
Simple. Fast. Web Components.
Close - 19
Wikibooks
free multilingual online collection of textbooks
Close - 20
Curlie - The Collector of URLs
Curlie directory - Collector of URLs
Close
Closest first, by how much each site’s offer resembles Schema.org’s. Trackers are counted the same way as above. Highlighted technologies are ones Schema.org uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Schema.org adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 5 technologies
- Neighbours
- k = 20
- Sites searched
- 9,192
- Vector
- 384-d
- Query
- 153 ms
Competitor map
Each alternative by how close its vector is to Schema.org’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- JavaScript libraries
- jQuery asset https://ajax.googleapis.com/ajax/libs/jquery/3.5.1/jquery.min.js
- Analytics
- Google Analytics page source: google-analytics.com/analytics.js
- Hosting
- Google Cloud header server: Google Frontend
- Email hosting
- Google Workspace MX aspmx.l.google.com
- SaaS tools (verified in DNS)
- Google Search Console meta google-site-verification: sF2wOoEXHr7h_vTNkOOJXQxDWw2h-B4QwizxbkoIQC0
What competitors use
Across the 20 closest sites.
- Google Search Console 13/20
- Cloudflare DNS · not on schema.org 4/20
- nginx · not on schema.org 4/20
- jQuery 4/20
- PHP · not on schema.org 3/20
- WordPress · not on schema.org 3/20
- Apache HTTP Server · not on schema.org 3/20
- Google Analytics 3/20
- Font Awesome · not on schema.org 3/20
- Fastly · not on schema.org 2/20
- Google Workspace 2/20
- Namecheap DNS · not on schema.org 2/20
- Amazon SES · not on schema.org 2/20
- Atlassian · not on schema.org 2/20
- Mailchimp · not on schema.org 2/20
- Vercel · not on schema.org 2/20