schema.org

Schema.org

Who runs Schema.org, what it tracks and what it costs, and the 20 closest structured data vocabulary alternatives.

Who’s behind it: Part of google.com
Online since: Unknown
Trackers
Prices: No pricing page
Last price change: –
Closest alternative: Open Graph Protocol

Measured from Schema.org’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.

Visit Schema.org

01 · Who’s behind it

Who runs Schema.org

Schema.org schema.org

Schema.org is a set of extensible schemas that enables webmasters to embed structured data on their web pages for use by search engines and other applications.

Wikidata: project to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond

Company: No imprint we could read
Part of: google.com Runs this domain’s DNS
Online since: Not in the Internet Archive
Audience: In English

02 · Privacy

What Schema.org tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

tracker that follows visitors

14 of the 20 alternatives below have fewer, 1 have more.

Privacy-friendly alternatives →

Cookie banner: None found
US company: 1 tool

Visitor analytics

Counts and follows visits, usually with cookies.
- Google AnalyticsUS

03 · Alternatives

Alternatives to Schema.org

Fewer trackers than Schema.org No ad trackers Registered in the EU Free plan Only in English

None of the 60 sites closest to Schema.org match these filters. We read imprints and pricing pages once a week, so more sites qualify as we get to them.

04 · History

What changed

Price and policy history →

No changes yet. Each new crawl is compared with the last one, and what Schema.org adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.

The full technology stack and search numbers · 5 technologies

Neighbours: k = 60
Sites searched: 9,200
Vector: 384-d
Query: 36 ms

Built with

JavaScript libraries: jQuery asset https://ajax.googleapis.com/ajax/libs/jquery/3.5.1/jquery.min.js
Analytics: Google Analytics page source: google-analytics.com/analytics.js
Hosting: Google Cloud header server: Google Frontend
Email hosting: Google Workspace MX aspmx.l.google.com
SaaS tools (verified in DNS): Google Search Console meta google-site-verification: sF2wOoEXHr7h_vTNkOOJXQxDWw2h-B4QwizxbkoIQC0

What competitors use

Across the 20 closest sites.