schema.org

Schema.org

Who runs Schema.org, what it tracks and what it costs, and the 20 closest structured data vocabulary alternatives.

Who’s behind it
Part of google.com
Online since
Unknown
Trackers
Prices
No pricing page
Last price change
–
Closest alternative
Open Graph Protocol

Measured from Schema.org’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.

We’ll send a link to confirm. Your address is only used for these alerts.

Visit Schema.org

01 · Who’s behind it

Who runs Schema.org

Schema.org schema.org

Schema.org is a set of extensible schemas that enables webmasters to embed structured data on their web pages for use by search engines and other applications.

Wikidata: project to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond

Company
No imprint we could read
Part of
google.com Runs this domain’s DNS
Online since
Not in the Internet Archive
Audience
In English

02 · Privacy

What Schema.org tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

tracker that follows visitors

14 of the 20 alternatives below have fewer, 1 have more.

Privacy-friendly alternatives →
Cookie banner
None found
US company
1 tool

03 · Alternatives

Alternatives to Schema.org

Thumbs up if it’s a real alternative to Schema.org, thumbs down if it isn’t.

Fewer trackers than Schema.orgNo ad trackersRegistered in the EUFree planOnly in English
  1. 01
    Microformats microformats.org English No trackers

    Microformats – building blocks for data-rich web pages

    project to standardise HTML class-name based formats

    Compare Microformats with Schema.org →
  2. 02
    DBpedia dbpedia.org English 1 tracker

    Home - DBpedia Association

    DBpedia provides a platform for data, tools and services. Explore current projects and applications and learn about DBpedia datasets.

    Compare DBpedia with Schema.org →
  3. 03
    yago-knowledge.org English No trackers

    Home | Yago Project

    knowledge base

    Compare yago-knowledge.org with Schema.org →
  4. 04
    JSDoc jsdoc.app English No trackers

    Use JSDoc: Index

    Official documentation for JSDoc.

    Compare JSDoc with Schema.org →
  5. 05
    Wikidata wikidata.org Top 10K English No trackers

    Wikidata

    free multilingual online knowledge graph

    Compare Wikidata with Schema.org →
  6. 06
    CookieSearch cookiesearch.org English 1 tracker

    Home - CookieSearch

    CookieSearch is an open-source database of 100,000+ pre-categorized cookies. Find information on web cookies - category, URL, script and description.

    Compare CookieSearch with Schema.org →
  7. 07
    PostgreSQL postgresql.org Top 10K English No trackers

    PostgreSQL: The world's most advanced open source database

    The official site for PostgreSQL, the world's most advanced open source database

    Compare PostgreSQL with Schema.org →
  8. 08
    Drupal drupal.org Top 10K English 1 tracker

    Client Challenge

    free and open-source web content management system

    Compare Drupal with Schema.org →
  9. 09
    Svelte svelte.dev English No trackers

    Svelte • Web development for the rest of us

    Web development for the rest of us

    Compare Svelte with Schema.org →
  10. 10
    React react.dev English 1 tracker

    React

    React is the library for web and native user interfaces. Build user interfaces out of individual pieces called components written in JavaScript. React is designed to let you seamlessly combine components written by independent people, teams, and organizations.

    Compare React with Schema.org →
  11. 11
    MusicBrainz musicbrainz.org English No trackers

    MusicBrainz - the open music encyclopedia

    online music metadata database

    Compare MusicBrainz with Schema.org →
  12. 12
    Statista statista.com Top 1K English 2 trackers

    Statista - The Statistics Portal for Market Data, Market Research and Market Studies

    Find statistics, consumer survey results and industry studies from over 22,500 sources on over 60,000 topics on the internet's leading statistics database

    Compare Statista with Schema.org →
  13. 13
    Lodash lodash.com English No trackers

    Lodash

    A JavaScript utility library delivering consistency, modularity, performance, & extras.

    Compare Lodash with Schema.org →
  14. 14
    Lit lit.dev English 1 tracker

    Lit

    Simple. Fast. Web Components.

    Compare Lit with Schema.org →
  15. 15
    Valkey valkey.io English 2 trackers

    Valkey

    NoSQL database management software forked from Redis

    Compare Valkey with Schema.org →
  16. 16
    Wikibooks wikibooks.org Top 10K English No trackers

    Wikibooks

    free multilingual online collection of textbooks

    Compare Wikibooks with Schema.org →
  17. 17
    WebMD webmd.com Top 10K English 2 trackers

    WebMD - Better information. Better health.

    The leading source for trustworthy and timely health and medical news and information. Providing credible health information, supportive community, and educational services by blending award-winning expertise in content, community services, expert commentary, and medical review.

    Compare WebMD with Schema.org →
  18. 18
    CakePHP cakephp.org English 1 tracker

    CakePHP - Build fast, grow solid | PHP Framework | Home

    CakePHP is an open-source web, rapid development framework that makes building web applications simpler, faster and require less code. It follows the model–view–controller (MVC) . Manual for beginners now available and links towards the last version.

    Compare CakePHP with Schema.org →
  19. 19
    PHP php.net Top 1K English 1 tracker

    PHP

    PHP is a popular general-purpose scripting language that powers everything from your blog to the most popular websites in the world.

    Compare PHP with Schema.org →
  20. 20
    Udacity udacity.com English 2 trackers

    Learn the Latest Tech Skills; Advance Your Career | Udacity

    Learn online and advance your career with courses in programming, data science, artificial intelligence, digital marketing, and more. Gain in-demand technical skills. Join today!

    Compare Udacity with Schema.org →

Closest first, by how much each site’s offer resembles Schema.org’s. Trackers are counted the same way as above. Highlighted technologies are ones Schema.org uses too. Votes and comments come from visitors and don’t change the order.

04 · History

No changes yet. Each new crawl is compared with the last one, and what Schema.org adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.

The full technology stack, the competitor map and search numbers · 5 technologies
Neighbours
k = 20
Sites searched
9,193
Vector
384-d
Query
24 ms

Competitor map

Each alternative by how close its vector is to Schema.org’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.

similarity × popularity

WikibooksStatistaSvelteDrupalPostgreSQLCookieSearchWikidataJSDocDBpediaMicroformats