mailchimp.com

Mailchimp

Who runs Mailchimp, what it tracks and what it costs, and the 20 closest email marketing software alternatives.

Who’s behind it
Not stated
Online since
Unknown
Trackers
Prices
No pricing page
Last price change
–
Closest alternative
Brevo

Measured from Mailchimp’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.

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01 · Who’s behind it

Who runs Mailchimp

Mailchimp mailchimp.com

Utilize real-time user behavior data and artificial intelligence to convert more customers. Easy to use, get started for free!

Wikidata: email marketing service

Company
No imprint we could read
Online since
Not in the Internet Archive
Audience
In English

02 · Privacy

What Mailchimp tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

trackers that follow visitors

8 of the 18 alternatives below have fewer, 4 have more.

Privacy-friendly alternatives →
Cookie banner
OneTrust
US company
2 tools
  • Session recording

    Records clicks, scrolling and typing so the company can replay visits.

  • A/B testing

    Shows visitors different versions of the page to see which works better.

03 · Alternatives

Alternatives to Mailchimp

Thumbs up if it’s a real alternative to Mailchimp, thumbs down if it isn’t.

Fewer trackers than MailchimpNo ad trackersRegistered in the EUFree planOnly in English

20 of the 60 sites closest to Mailchimp match.

  1. 01
    Brevo brevo.com Top 10K English No trackers

    Brevo: Email & SMS Marketing, CRM & Automation Platform

    Brevo is the most intuitive all-in-one customer engagement platform: email and SMS marketing, automation, CRM, live chat, and transactional email. Try it free.

    Compare Brevo with Mailchimp →
  2. 02
    MailerLite mailerlite.com Top 10K English 1 tracker

    Create Email Marketing Your Audience Will Love - MailerLite

    Digital marketing tools to grow your audience faster and drive revenue smarter. Backed by 24/7 award-winning support. Check it out now!

    Compare MailerLite with Mailchimp →
  3. 03
    ActiveCampaign activecampaign.com English 2 trackers

    Marketing automation for any business | ActiveCampaign

    Go beyond marketing automation with ActiveCampaign's autonomous marketing platform. Your team of AI agents handles email, SMS, WhatsApp and more for you, backed by billions of data points.

    Compare ActiveCampaign with Mailchimp →
  4. 04
    GetResponse getresponse.com English 1 tracker

    Automation, Landing Pages and Email Marketing Platform

    Unlock your revenue potential with GetResponse's marketing software. Automate sales, track revenue, and convert leads into loyal customers with ease.

    Compare GetResponse with Mailchimp →
  5. 05
    Omnisend omnisend.com English 3 trackers

    Official Email Marketing Software for Ecommerce | Omnisend

    Omnisend helps ecommerce brands grow with Email & SMS marketing for Shopify, WooCommerce, and more—returning $79 for every $1 spent.

    Compare Omnisend with Mailchimp →
  6. 06
    AWeber aweber.com English 2 trackers

    AWeber | Email Marketing & More for Small Businesses

    Looking for free email marketing software? Get started with AWeber for free today. Powerfully-simple email marketing.

    Compare AWeber with Mailchimp →
  7. 07
    Campaign Monitor campaignmonitor.com English 2 trackers

    Campaign Monitor: Email Marketing Platform & Services

    Create, send, and optimize email campaigns with Campaign Monitor. Build audiences, automate journeys, and improve results with our best-in-class software.

    Compare Campaign Monitor with Mailchimp →
  8. 08
    Attentive attentive.com English 2 trackers

    Attentive | AI-Powered SMS and Email Marketing Platform

    Learn more about Attentive—the SMS and email platform that brings your customer interactions to life with advanced AI.

    Compare Attentive with Mailchimp →
  9. 09
    Keap keap.com English 4 trackers

    Small Business CRM & Automation | Keap

    Keap is the leading small business CRM and automation platform built exclusively to help small businesses save time and grow without the chaos.

    Compare Keap with Mailchimp →
  10. 10
    Braze braze.com Top 1K English 2 trackers

    Braze Customer Engagement Platform

    Power customer-centric interactions between consumers and brands in real-time.

    Compare Braze with Mailchimp →
  11. 11
    Buttondown buttondown.com English No trackers

    Buttondown — Newsletter software for people like you

    Buttondown is the last email platform you'll migrate to. We're focused on your success, not on bleeding you dry.

    Compare Buttondown with Mailchimp →
  12. 12
    Act-On act-on.com English 1 tracker

    Marketing Automation Platform - Act-On

    Act-On offers agile, AI-driven marketing automation to create, measure, and refine campaigns faster, backed by world-class support.

    Compare Act-On with Mailchimp →
  13. 13
    HubSpot hubspot.com Top 1K English 1 tracker

    HubSpot | Software & Tools for your Business - Homepage

    HubSpot's customer platform includes all the marketing, sales, customer service, and CRM software you need to grow your business.

    Compare HubSpot with Mailchimp →
  14. 14
    Customer customer.io Top 10K English 3 trackers

    Customer.io: Customer Engagement Platform For Better Outcomes

    Customer.io is a customer engagement platform for creating personalized journeys and better business outcomes across email, push, SMS, and in-app messaging.

    Compare Customer with Mailchimp →
  15. 15
    Bloomreach bloomreach.com English 2 trackers

    The AI Platform for Personalization | Bloomreach

    Loomi AI, Bloomreach's agentic platform, understands each customer to personalize their experience in real time — across email, web, mobile, and search.

    Compare Bloomreach with Mailchimp →
  16. 16
    Listrak listrak.com English 2 trackers

    Listrak | Marketing Automation Platform for Email, SMS & Web

    One platform to unify your customer data, identity, and messaging across email, SMS, and the web — built for retail brands that measure success in revenue, not list size.

    Compare Listrak with Mailchimp →
  17. 17
    iterable.com Top 10K English 1 tracker

    AI Customer Engagement Platform for Real-Time, Personalized Experiences

    Iterable is an AI customer engagement platform built for how customers behave today, helping brands respond in real time with unified data and optimization.

    Compare iterable.com with Mailchimp →
  18. 18
    Apollo apollo.io English 3 trackers

    The AI GTM System for Go-to-Market Teams | Apollo

    Apollo is the AI sales platform rebuilt as one connected AI GTM system: data, intelligence, and execution for the entire go-to-market motion.

    Compare Apollo with Mailchimp →
  19. 19
    Bluecore bluecore.com English 3 trackers

    Bluecore | Retail Marketing Technology

    Turn your untapped retail data into one-to-one campaigns that make an immediate impact on revenue with Bluecore.

    Compare Bluecore with Mailchimp →
  20. 20
    Bird sparkpost.com English No trackers

    Email API for Developers | Sending, Campaigns & Mailboxes — Bird

    Send transactional emails, run marketing campaigns, and handle replies in one place. Reach the inbox reliably and build with the Bird API, SDKs, or MCP.

    Compare Bird with Mailchimp →

Closest first, by how much each site’s offer resembles Mailchimp’s. Trackers are counted the same way as above. Highlighted technologies are ones Mailchimp uses too. Votes and comments come from visitors and don’t change the order.

04 · History

No changes yet. Each new crawl is compared with the last one, and what Mailchimp adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.

The full technology stack, the competitor map and search numbers · 16 technologies
Neighbours
k = 60
Sites searched
9,201
Vector
384-d
Query
32 ms

Competitor map

Each alternative by how close its vector is to Mailchimp’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.

similarity × popularity

iterable.comCustomerHubSpotButtondownBrazeKeapOmnisendActiveCampaignMailerLiteBrevo

Built with

CMS
Analytics
Cookie consent
  • OneTrust page source: cdn.cookielaw.org
A/B testing
Monitoring
  • Bugsnag page source: notify.bugsnag.com
Security
CDN
  • Akamai header x-akamai-transformed: 9 - 0 pmb=mRUM,2
Email hosting
DNS hosting
SaaS tools (verified in DNS)
  • Adobe TXT adobe-idp-site-verification=b462bb17fbdf88e847859454079da73265c27a30a…
  • Apple Business TXT apple-domain-verification=VyVmVW02Ds1n6FQa
  • Atlassian TXT atlassian-domain-verification=rOuxrbpoM8X0dyjve2lLYnnHEXBtmxbGzk17Ygb…
  • DocuSign TXT docusign=a0dc4d7a-5002-4653-bb4f-959c68aa9074
  • Google Search Console meta google-site-verification: Xg1n4sbg_Ovzp2zQ3gVV-GBaWZKQeyuePwOikbHbwDU
  • Meta Business Suite TXT facebook-domain-verification=hmwpoaxoffl9lyv7a1jag656uo66wb

Sitemaps

, 31 of them guides, blog or magazine pages.