mailchimp.com
Mailchimp
Who runs Mailchimp, what it tracks and what it costs, and the 20 closest email marketing software alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- Brevo
Measured from Mailchimp’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Mailchimp01 · Who’s behind it
Who runs Mailchimp
Mailchimp mailchimp.com
Utilize real-time user behavior data and artificial intelligence to convert more customers. Easy to use, get started for free!
Wikidata: email marketing service
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What Mailchimp tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
8 of the 18 alternatives below have fewer, 4 have more.
Privacy-friendly alternatives →- Cookie banner
- OneTrust
- US company
- 2 tools
Session recording
Records clicks, scrolling and typing so the company can replay visits.
A/B testing
Shows visitors different versions of the page to see which works better.
03 · Alternatives
Alternatives to Mailchimp
Thumbs up if it’s a real alternative to Mailchimp, thumbs down if it isn’t.
20 of the 60 sites closest to Mailchimp match.
- 01
Brevo: Email & SMS Marketing, CRM & Automation Platform
Brevo is the most intuitive all-in-one customer engagement platform: email and SMS marketing, automation, CRM, live chat, and transactional email. Try it free.
Very close - 02
Create Email Marketing Your Audience Will Love - MailerLite
Digital marketing tools to grow your audience faster and drive revenue smarter. Backed by 24/7 award-winning support. Check it out now!
Very close - 03
Marketing automation for any business | ActiveCampaign
Go beyond marketing automation with ActiveCampaign's autonomous marketing platform. Your team of AI agents handles email, SMS, WhatsApp and more for you, backed by billions of data points.
Very close - 04
Automation, Landing Pages and Email Marketing Platform
Unlock your revenue potential with GetResponse's marketing software. Automate sales, track revenue, and convert leads into loyal customers with ease.
Very close - 05
Official Email Marketing Software for Ecommerce | Omnisend
Omnisend helps ecommerce brands grow with Email & SMS marketing for Shopify, WooCommerce, and more—returning $79 for every $1 spent.
Very close - 06
AWeber | Email Marketing & More for Small Businesses
Looking for free email marketing software? Get started with AWeber for free today. Powerfully-simple email marketing.
Very close - 07
Campaign Monitor: Email Marketing Platform & Services
Create, send, and optimize email campaigns with Campaign Monitor. Build audiences, automate journeys, and improve results with our best-in-class software.
Very close - 08
Attentive | AI-Powered SMS and Email Marketing Platform
Learn more about Attentive—the SMS and email platform that brings your customer interactions to life with advanced AI.
Very close - 09
Small Business CRM & Automation | Keap
Keap is the leading small business CRM and automation platform built exclusively to help small businesses save time and grow without the chaos.
Very close - 10
Braze Customer Engagement Platform
Power customer-centric interactions between consumers and brands in real-time.
Very close - 12
Marketing Automation Platform - Act-On
Act-On offers agile, AI-driven marketing automation to create, measure, and refine campaigns faster, backed by world-class support.
Very close - 13
HubSpot | Software & Tools for your Business - Homepage
HubSpot's customer platform includes all the marketing, sales, customer service, and CRM software you need to grow your business.
Very close - 14
Customer.io: Customer Engagement Platform For Better Outcomes
Customer.io is a customer engagement platform for creating personalized journeys and better business outcomes across email, push, SMS, and in-app messaging.
Very close - 15
The AI Platform for Personalization | Bloomreach
Loomi AI, Bloomreach's agentic platform, understands each customer to personalize their experience in real time — across email, web, mobile, and search.
Very close - 16
Listrak | Marketing Automation Platform for Email, SMS & Web
One platform to unify your customer data, identity, and messaging across email, SMS, and the web — built for retail brands that measure success in revenue, not list size.
Very close - 17
AI Customer Engagement Platform for Real-Time, Personalized Experiences
Iterable is an AI customer engagement platform built for how customers behave today, helping brands respond in real time with unified data and optimization.
Very close - 18
The AI GTM System for Go-to-Market Teams | Apollo
Apollo is the AI sales platform rebuilt as one connected AI GTM system: data, intelligence, and execution for the entire go-to-market motion.
Very close - 19
Bluecore | Retail Marketing Technology
Turn your untapped retail data into one-to-one campaigns that make an immediate impact on revenue with Bluecore.
Very close - 20
Email API for Developers | Sending, Campaigns & Mailboxes — Bird
Send transactional emails, run marketing campaigns, and handle replies in one place. Reach the inbox reliably and build with the Bird API, SDKs, or MCP.
Very close
Closest first, by how much each site’s offer resembles Mailchimp’s. Trackers are counted the same way as above. Highlighted technologies are ones Mailchimp uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Mailchimp adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 16 technologies
- Neighbours
- k = 60
- Sites searched
- 9,201
- Vector
- 384-d
- Query
- 32 ms
Competitor map
Each alternative by how close its vector is to Mailchimp’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- CMS
- Adobe Experience Manager page source: /content/dam/intuit/
- Analytics
- FullStory page source: edge.fullstory.com
- Cookie consent
- OneTrust page source: cdn.cookielaw.org
- A/B testing
- Optimizely page source: cdn.optimizely.com/js/
- Monitoring
- Bugsnag page source: notify.bugsnag.com
- Security
- Akamai Bot Manager cookie bm_sz
- CDN
- Akamai header x-akamai-transformed: 9 - 0 pmb=mRUM,2
- Email hosting
- Google Workspace TXT v=spf1 ip4:205.201.128.0/20 ip4:198.2.128.0/18 ip4:148.105.0.0/16 ip4…
- Microsoft 365 TXT MS=ms64719398
- DNS hosting
- Akamai Edge DNS NS a4-65.akam.net
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=b462bb17fbdf88e847859454079da73265c27a30a…
- Apple Business TXT apple-domain-verification=VyVmVW02Ds1n6FQa
- Atlassian TXT atlassian-domain-verification=rOuxrbpoM8X0dyjve2lLYnnHEXBtmxbGzk17Ygb…
- DocuSign TXT docusign=a0dc4d7a-5002-4653-bb4f-959c68aa9074
- Google Search Console meta google-site-verification: Xg1n4sbg_Ovzp2zQ3gVV-GBaWZKQeyuePwOikbHbwDU
- Meta Business Suite TXT facebook-domain-verification=hmwpoaxoffl9lyv7a1jag656uo66wb
Sitemaps
, 31 of them guides, blog or magazine pages.
What competitors use
Across the 20 closest sites.
- Google Search Console 19/20
- Google Workspace 16/20
- Atlassian 15/20
- Cloudflare · not on mailchimp.com 15/20
- Microsoft 365 12/20
- Google Tag Manager · not on mailchimp.com 11/20
- PHP · not on mailchimp.com 9/20
- OpenAI · not on mailchimp.com 9/20
- Cloudflare DNS · not on mailchimp.com 8/20
- DocuSign 8/20
- WordPress · not on mailchimp.com 7/20
- Zoom · not on mailchimp.com 7/20
- Apple Business 7/20
- HubSpot · not on mailchimp.com 7/20
- Zendesk · not on mailchimp.com 6/20
- Meta Business Suite 6/20