looker.com
Who runs Google, what it tracks and what it costs, and the 20 closest business intelligence software alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- ThoughtSpot
Measured from Google’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Google01 · Who’s behind it
Who runs Google
Google looker.com
Looker is Google Cloud agentic business intelligence and embedded analytics platform. Unify metrics with a trusted semantic layer and Gemini agents.
Wikidata: data exploration and discovery company
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What Google tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
tracker that follows visitors
2 of the 16 alternatives below have fewer, 10 have more.
Privacy-friendly alternatives →- Cookie banner
- None found
- US company
- 2 tools
Marketing and email tracking
Links visits to email campaigns and customer profiles.
Third-party embeds
Videos, maps or fonts from other companies, which receive the visitor’s IP address.
03 · Alternatives
Alternatives to Google
Thumbs up if it’s a real alternative to Google, thumbs down if it isn’t.
11 of the 60 sites closest to Google match.
- 01
MySQL
Open-source relational database management system
Very close - 02
statistical software
Very close - 03
OpenText | Secure Information Management for AI
OpenText helps organizations securely manage and connect data across the enterprise, transforming data into trusted, AI-ready information.
Very close - 04
Countly · Product intelligence as infrastructure
Private product intelligence across all your data. Analytics, engagement and AI in one platform you can self-host on your own infrastructure.
Very close - 05
AI-Native Cloud | DigitalOcean
Run AI products in production with a unified stack for agents, inference, and cloud—built for control, performance, and economics at scale.
Very close - 06
Power BI
Sign in to Microsoft Power BI for intuitive data visualization, detailed analytics, and interactive dashboards. Unlock your data's full potential.
Close - 07
Ubiquiti Inc. | Home
Very close - 08
Wolfram: Delivering the Computational Future
Creators of Wolfram Language, Wolfram|Alpha, Mathematica; delivering computational tools, innovations, consulting solutions to the world's intellectual leaders
Very close - 09
Qwen
Qwen offers comprehensive functionality spanning chatbot, image and video understanding, image generation, document processing, web search integration, tool utilization, and artifacts.
Close - 10
Appwrite · The open-source cloud for developers and agents
Appwrite is an open-source developer platform with Auth, Databases, Storage, Functions, Messaging, and Sites. The open-source cloud for agents and developers.
Close - 11
Full-stack observability for the agentic era | Grafana Labs
Avoid lock-in and ensure reliability with Grafana Cloud, the AI-powered platform built on open standards unifies metrics, logs, traces, profiles, and business data.
Very close
Closest first, by how much each site’s offer resembles Google’s. Trackers are counted the same way as above. Highlighted technologies are ones Google uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Google adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 9 technologies
- Neighbours
- k = 60
- Sites searched
- 9,216
- Vector
- 384-d
- Query
- 72 ms
Competitor map
Each alternative by how close its vector is to Google’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- Fonts
- Google Fonts asset https://fonts.googleapis.com/css2?family=Google+Sans+Text:ital,wght@0,400;0,500;0,700;1,4…
- Marketing automation
- Marketo TXT v=spf1 ip4:167.89.16.30/32 ip4:167.89.16.245/32 ip4:167.89.16.30/32 i…
- Live chat & support
- Zendesk TXT v=spf1 ip4:167.89.16.30/32 ip4:167.89.16.245/32 ip4:167.89.16.30/32 i…
- Email hosting
- Google Workspace MX aspmx.l.google.com
- Microsoft 365 TXT MS=ms83354599
- DNS hosting
- Amazon Route 53 NS ns-280.awsdns-35.com
- SaaS tools (verified in DNS)
- Atlassian TXT atlassian-domain-verification=+qoGK+3DBwl3VGplUzgVW4642Jqj2o/p2QqrvVI…
- GlobalSign TXT globalsign-domain-verification=5fXa9fyTh2TGGJLecfTzulMtQT0OAXUMsliCjB…
- Google Search Console TXT google-site-verification=bWRM5LkXhNnIjXkJ4D6BVM30w9zX7Xmg7qIDTEDS7Sk
What competitors use
Across the 20 closest sites.
- Google Search Console 18/20
- Atlassian 16/20
- Microsoft 365 15/20
- DocuSign · not on looker.com 11/20
- Apple Business · not on looker.com 10/20
- Google Workspace 10/20
- Adobe · not on looker.com 9/20
- OneTrust · not on looker.com 9/20
- OpenAI · not on looker.com 9/20
- Salesforce · not on looker.com 8/20
- Proofpoint · not on looker.com 7/20
- Google Tag Manager · not on looker.com 7/20
- Amazon Route 53 7/20
- Cloudflare · not on looker.com 6/20
- HubSpot · not on looker.com 6/20
- Meta Business Suite · not on looker.com 5/20