looker.com

Google

Who runs Google, what it tracks and what it costs, and the 20 closest business intelligence software alternatives.

Who’s behind it
Not stated
Online since
Unknown
Trackers
Prices
No pricing page
Last price change
–
Closest alternative
ThoughtSpot

Measured from Google’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.

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01 · Who’s behind it

Who runs Google

Google looker.com

Looker is Google Cloud agentic business intelligence and embedded analytics platform. Unify metrics with a trusted semantic layer and Gemini agents.

Wikidata: data exploration and discovery company

Company
No imprint we could read
Online since
Not in the Internet Archive
Audience
In English

02 · Privacy

What Google tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

tracker that follows visitors

2 of the 16 alternatives below have fewer, 10 have more.

Privacy-friendly alternatives →
Cookie banner
None found
US company
2 tools
  • Marketing and email tracking

    Links visits to email campaigns and customer profiles.

  • Third-party embeds

    Videos, maps or fonts from other companies, which receive the visitor’s IP address.

03 · Alternatives

Alternatives to Google

Thumbs up if it’s a real alternative to Google, thumbs down if it isn’t.

Fewer trackers than GoogleNo ad trackersRegistered in the EUFree planOnly in English

11 of the 60 sites closest to Google match.

  1. 01
    MySQL mysql.com Top 1K English No trackers

    MySQL

    Open-source relational database management system

    Compare MySQL with Google →
  2. 02
    SAS sas.com Top 10K No trackers

    statistical software

    Compare SAS with Google →
  3. 03
    OpenText opentext.com English No trackers

    OpenText | Secure Information Management for AI

    OpenText helps organizations securely manage and connect data across the enterprise, transforming data into trusted, AI-ready information.

    Compare OpenText with Google →
  4. 04
    Countly countly.com English No trackers

    Countly · Product intelligence as infrastructure

    Private product intelligence across all your data. Analytics, engagement and AI in one platform you can self-host on your own infrastructure.

    Compare Countly with Google →
  5. 05
    DigitalOcean digitalocean.com Top 1K English No trackers

    AI-Native Cloud | DigitalOcean

    Run AI products in production with a unified stack for agents, inference, and cloud—built for control, performance, and economics at scale.

    Compare DigitalOcean with Google →
  6. 06
    Power BI powerbi.com Top 10K No trackers

    Power BI

    Sign in to Microsoft Power BI for intuitive data visualization, detailed analytics, and interactive dashboards. Unlock your data's full potential.

    Compare Power BI with Google →
  7. 07
    Ubiquiti ubiquiti.com English No trackers

    Ubiquiti Inc. | Home

    Compare Ubiquiti with Google →
  8. 08
    Wolfram wolfram.com Top 10K No trackers

    Wolfram: Delivering the Computational Future

    Creators of Wolfram Language, Wolfram|Alpha, Mathematica; delivering computational tools, innovations, consulting solutions to the world's intellectual leaders

    Compare Wolfram with Google →
  9. 09
    Qwen qwen.ai Top 10K No trackers

    Qwen

    Qwen offers comprehensive functionality spanning chatbot, image and video understanding, image generation, document processing, web search integration, tool utilization, and artifacts.

    Compare Qwen with Google →
  10. 10
    Appwrite appwrite.io English No trackers

    Appwrite · The open-source cloud for developers and agents

    Appwrite is an open-source developer platform with Auth, Databases, Storage, Functions, Messaging, and Sites. The open-source cloud for agents and developers.

    Compare Appwrite with Google →
  11. 11
    Grafana grafana.com Top 10K English No trackers

    Full-stack observability for the agentic era | Grafana Labs

    Avoid lock-in and ensure reliability with Grafana Cloud, the AI-powered platform built on open standards unifies metrics, logs, traces, profiles, and business data.

    Compare Grafana with Google →

Closest first, by how much each site’s offer resembles Google’s. Trackers are counted the same way as above. Highlighted technologies are ones Google uses too. Votes and comments come from visitors and don’t change the order.

04 · History

No changes yet. Each new crawl is compared with the last one, and what Google adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.

The full technology stack, the competitor map and search numbers · 9 technologies
Neighbours
k = 60
Sites searched
9,214
Vector
384-d
Query
48 ms

Competitor map

Each alternative by how close its vector is to Google’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.

similarity × popularity

AppwriteQwenWolframUbiquitiPower BIDigitalOceanCountlyOpenTextSASMySQL

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