looker.com
Who runs Google, what it tracks and what it costs, and the 20 closest business intelligence software alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- ThoughtSpot
Measured from Google’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Google01 · Who’s behind it
Who runs Google
Google looker.com
Looker is Google Cloud agentic business intelligence and embedded analytics platform. Unify metrics with a trusted semantic layer and Gemini agents.
Wikidata: data exploration and discovery company
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What Google tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
tracker that follows visitors
2 of the 16 alternatives below have fewer, 10 have more.
Privacy-friendly alternatives →- Cookie banner
- None found
- US company
- 2 tools
Marketing and email tracking
Links visits to email campaigns and customer profiles.
Third-party embeds
Videos, maps or fonts from other companies, which receive the visitor’s IP address.
03 · Alternatives
Alternatives to Google
Thumbs up if it’s a real alternative to Google, thumbs down if it isn’t.
20 of the 60 sites closest to Google match.
- 01
ThoughtSpot Agentic Analytics Platform
Transform insights into action with the ThoughtSpot Agentic Analytics Platform—AI agents, automated insights, and embedded intelligence.
Very close - 02
Qlik Data Integration, Data Quality, and Analytics Solutions
Qlik, now with Talend, delivers a data fabric and next-level insights with its end-to-end data integration, data quality, & analytics solutions.
Very close - 03
AI-Powered Embedded Analytics Platform - Sisense
Sisense delivers AI-powered embedded analytics to unlock insights and convert data into revenue with pro-code, low-code, and no-code flexibility
Very close - 04
Microsoft – AI, Cloud, Productivity, Computing, Gaming & Apps
Explore Microsoft products and services and support for your home or business. Shop Microsoft 365, Copilot, Teams, Xbox, Windows, Azure, Surface and more.
Very close - 05
Snowflake AI Data Cloud
Snowflake powers AI, data engineering, applications, and analytics on a trusted, scalable AI Data Cloud—eliminating silos and accelerating innovation.
Very close - 06
Alteryx: Automate Data Workflows & Get AI-Powered Insights
Automate data workflows, reduce manual work, and deliver insights faster with Alteryx One. Integrates with Snowflake, Databricks, and BI tools.
Very close - 07
The secure, fault-tolerant cloud platform from Yandex
Build your digital services and applications with the enterprise-grade cloud platform made by Yandex.
Very close - 08
Box | AI-Powered Content Management, Workflow & Collaboration
Intelligent Content Management makes it easy to automate workflows, collaborate internally and externally, and protect your sensitive data, all on one platform.
Very close - 09
Autonomous Knowledge Platform | Teradata
Teradata is the AI platform for the autonomous era, connecting and scaling across any environment.
Very close - 10
MongoDB | The Intelligent Data Platform for the AI Era | MongoDB
MongoDB is the intelligent data platform for the AI era. Get your ideas to market faster with flexible, real-time data that scales across any cloud.
Very close - 11
IBM
For more than a century, IBM has been a global technology innovator, leading advances in AI, automation and hybrid cloud solutions that help businesses grow.
Very close - 12
Informatica from Salesforce
Power every agent with AI-ready data with best-in-class enterprise cloud data management solutions from Informatica.
Very close - 13
MySQL
Open-source relational database management system
Very close - 14
The trusted AI knowledge company | Pinecone
Pinecone is the trusted AI knowledge company. Its AI knowledge platform—Database, Nexus, and Marketplace—powers accurate, fast, cost-effective AI for 10,000+ customers and 1M developers worldwide.
Very close - 15
IceWarp — Business Email & Collaboration Suite Made in the EU
Business email, TeamChat, video conferencing and document collaboration in one platform. Cloud, on-prem or hybrid. Trusted by 50,000+ businesses. From $1.35/user/mo.
Very close - 16
statistical software
Very close - 17
MariaDB Enterprise Open Source Database | MariaDB
MariaDB provides enterprise open source database and database services to support scalability, mission-critical deployments, and more.
Very close - 18
CARTO - The Agentic GIS Platform
CARTO is the Agentic GIS Platform. Go beyond traditional GIS. Scalable spatial analysis for all teams with your spatial data never leaving your cloud ecosystem.
Very close - 19
OpenText | Secure Information Management for AI
OpenText helps organizations securely manage and connect data across the enterprise, transforming data into trusted, AI-ready information.
Very close - 20
Customer Context Layer | Snowplow
Equip agents with real-time customer context and understand every digital user interaction: human & AI alike.
Very close
Closest first, by how much each site’s offer resembles Google’s. Trackers are counted the same way as above. Highlighted technologies are ones Google uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Google adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 9 technologies
- Neighbours
- k = 60
- Sites searched
- 9,199
- Vector
- 384-d
- Query
- 50 ms
Competitor map
Each alternative by how close its vector is to Google’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- Fonts
- Google Fonts asset https://fonts.googleapis.com/css2?family=Google+Sans+Text:ital,wght@0,400;0,500;0,700;1,4…
- Marketing automation
- Marketo TXT v=spf1 ip4:167.89.16.30/32 ip4:167.89.16.245/32 ip4:167.89.16.30/32 i…
- Live chat & support
- Zendesk TXT v=spf1 ip4:167.89.16.30/32 ip4:167.89.16.245/32 ip4:167.89.16.30/32 i…
- Email hosting
- Google Workspace MX aspmx.l.google.com
- Microsoft 365 TXT MS=ms83354599
- DNS hosting
- Amazon Route 53 NS ns-280.awsdns-35.com
- SaaS tools (verified in DNS)
- Atlassian TXT atlassian-domain-verification=+qoGK+3DBwl3VGplUzgVW4642Jqj2o/p2QqrvVI…
- GlobalSign TXT globalsign-domain-verification=5fXa9fyTh2TGGJLecfTzulMtQT0OAXUMsliCjB…
- Google Search Console TXT google-site-verification=bWRM5LkXhNnIjXkJ4D6BVM30w9zX7Xmg7qIDTEDS7Sk
What competitors use
Across the 20 closest sites.
- Google Search Console 18/20
- Atlassian 16/20
- Microsoft 365 15/20
- DocuSign · not on looker.com 11/20
- Apple Business · not on looker.com 10/20
- Google Workspace 10/20
- Adobe · not on looker.com 9/20
- OneTrust · not on looker.com 9/20
- OpenAI · not on looker.com 9/20
- Salesforce · not on looker.com 8/20
- Proofpoint · not on looker.com 7/20
- Google Tag Manager · not on looker.com 7/20
- Amazon Route 53 7/20
- Cloudflare · not on looker.com 6/20
- HubSpot · not on looker.com 6/20
- Meta Business Suite · not on looker.com 5/20