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kantar.com

Kantar Group

Who runs Kantar Group, what it tracks and what it costs, and the 20 closest market research alternatives.

Who’s behind it
Not stated
Online since
Unknown
Trackers
Prices
No pricing page
Last price change
–
Closest alternative
Ipsos

Measured from Kantar Group’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.

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Visit Kantar Group

01 · Who’s behind it

Who runs Kantar Group

Kantar Group kantar.com

Shape your brand future.

Wikidata: Data, insights and consulting

Company
No imprint we could read
Online since
Not in the Internet Archive
Audience
In English

02 · Privacy

What Kantar Group tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

trackers that follow visitors

15 of the 19 alternatives below have fewer, 1 have more.

Privacy-friendly alternatives →
Cookie banner
Cookiebot
US company
2 tools
EU company
1 tool

  • Session recording

    Records clicks, scrolling and typing so the company can replay visits.

  • Marketing and email tracking

    Links visits to email campaigns and customer profiles.

  • Tag manager

    Loads further tracking scripts, which we can’t always see.

03 · Alternatives

Alternatives to Kantar Group

Thumbs up if it’s a real alternative to Kantar Group, thumbs down if it isn’t.

Fewer trackers than Kantar GroupNo ad trackersRegistered in the EUFree planOnly in English

3 of the 60 sites closest to Kantar Group match.

  1. 01
    Mixpanel mixpanel.com Top 1K English Free plan 4 trackers

    Product Intelligence Platform for the AI Era | Mixpanel

    Mixpanel is the product intelligence platform for the AI era, combining analytics, session replay, experiments, feature flags, and AI-powered insights.

    Compare Mixpanel with Kantar Group →
  2. 02
    Semrush semrush.com Top 10K English Free plan 2 trackers

    Semrush: Your Unfair Advantage for Growing Brand Visibility

    Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.

    Compare Semrush with Kantar Group →
  3. 03
    Amplitude amplitude.com Top 1K English Free plan 4 trackers

    Amplitude | A new era for product teams

    From analytics to feedback to code, Amplitude brings AI into every step of building self-improving products. Start free with 2M events per month.

    Compare Amplitude with Kantar Group →

Closest first, by how much each site’s offer resembles Kantar Group’s. Trackers are counted the same way as above. Highlighted technologies are ones Kantar Group uses too. Votes and comments come from visitors and don’t change the order.

04 · History

What changed

Price and policy history →

No changes yet. Each new crawl is compared with the last one, and what Kantar Group adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.

The full technology stack, the competitor map and search numbers · 13 technologies
Neighbours
k = 60
Sites searched
9,216
Vector
384-d
Query
34 ms

Competitor map

Each alternative by how close its vector is to Kantar Group’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.

similarity × popularity

AmplitudeSemrushMixpanel

Built with

CMS
Analytics
  • Hotjar page source: static.hotjar.com
Tag managers
Marketing automation
Cookie consent
  • Cookiebot page source: consent.cookiebot.com/
CDN
  • Akamai header akamai-grn: 0.28cf1002.1794172369.ef9af90
Email hosting
DNS hosting
SaaS tools (verified in DNS)
  • Adobe TXT adobe-idp-site-verification=43086e47-3093-46cf-9072-861772031108
  • Apple Business TXT apple-domain-verification=AB40M9XMvWQJv8UM
  • Atlassian TXT atlassian-domain-verification=TcrcNgnfYJiy08eNx0J4pb+8aeB0rP9I0c72qzL…
  • Google Search Console meta google-site-verification: clJYLy_nw4Rx4ts6zb1CnvVe8JKI6944nRL4xDQxzVg
  • Salesforce TXT v=spf1 include:_spf.grpitsrv.com include:spf.protection.outlook.com i…