gumgum.com
GumGum
Who runs GumGum, what it tracks and what it costs, and the 20 closest contextual advertising technology alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- Seedtag
Measured from GumGum’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit GumGum01 · Who’s behind it
Who runs GumGum
GumGum gumgum.com
A global advertising technology company identifying the moments consumers are most receptive — delivering mindset-driven campaigns across CTV, online video, and high-impact display at scale.
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What GumGum tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
3 of the 19 alternatives below have fewer, 6 have more.
Privacy-friendly alternatives →- Cookie banner
- OneTrust
- US company
- 3 tools
Visitor analytics
Counts and follows visits, usually with cookies.
Tag manager
Loads further tracking scripts, which we can’t always see.
Third-party embeds
Videos, maps or fonts from other companies, which receive the visitor’s IP address.
03 · Alternatives
Alternatives to GumGum
Thumbs up if it’s a real alternative to GumGum, thumbs down if it isn’t.
- 01
Seedtag | Where Context Becomes Intelligence
Where Context Becomes Intelligence
Very close - 02
Kargo | Premium Advertising Solutions for Modern Brands — Kargo
Kargo helps brands reach consumers through premium media, breakthrough creative, retail media, and AI-powered advertising solutions that drive measurable business results.
Very close - 03
Weborama - From Data to Value
Turn intent into a living, measurable signal across the entire customer journey — powered by AI, 200M+ profiles and 3 billion signals analysed continuously.
Very close - 04
Home - Yieldmo
Why Yieldmo Imagine Ads That Move People Yieldmo is a creative and media results company. We combine contextual curation, privacy-safe audience extension, and connected creative so brands can run with control and earn stronger outcomes across programmatic and our own end-to-end managed service. Request a Demo See what you’re missing https://yieldmo.com/wp-content/uploads/2024/12/00_YMO_REBRAND_Site_Intro_FULL_1080x1080_003_COMPRESSED.mp4 Trusted by Premium publishers […]
Very close - 05
Teads - The omnichannel outcomes platform
Outbrain and Teads have merged to create the omnichannel outcomes platform for the open internet.
Very close - 06
New York-based online advertising company
Very close - 07
The premier global independent, omnichannel advertising platform | Innovid
Innovid empowers advertisers and publishers to create, deliver, measure, and optimize their ad and social experiences that drive consumer connections and business growth.
Very close - 08
DoubleVerify: Driving Superior Outcomes For Global Brands
DV is the leading media effectiveness platform that leverages AI to drive superior outcomes for global brands.
Very close - 09
Home | MobileFuse
The premier omni in-app brand advertising platform. Putting Your Audience First. With consumers spending 11.5x more time in app environments, including CTV and mobile, it\'s no wonder the world\'s top brands are turning to MobileFuse to power their campaigns. With 15 years of expertise, MobileFuse is your trusted partner for targeted brand campaigns.
Very close - 10
Ogury – Global Ad Tech Company
The Growth Engine for Brands. Powered by Persona Intelligence. Ogury helps brands and agencies turn audience understanding into measurable growth.
Very close - 11
Redefining Video Advertising Across All Platforms | VDO.AI
VDO.AI helps achieve enhanced brand awareness via video advertising solutions that capture consumer attention across all screens and all streams.
Very close - 12
The Global Commerce Intelligence Platform
Make every shopping moment smarter with ads powered by commerce AI fueled by the world’s largest set of commerce data
Very close - 13
Ezoic — Grow on the open web
Billions of people visit premium websites and web apps every day. Ezoic puts your brand in front of them with bidsystem.ai.
Very close - 14
Nexxen
Nexxen's advertising technology platform delivers performance powered by unique data and media, to help advertisers and publishers achieve their full-funnel goals.
Very close - 15
Cadent | Actually Intelligent Advertising
Cadent connects brands, publishers & consumers through predictive AI that orchestrates outcomes on any platform, across any media, at any stage of the journey.
Very close - 16
Magnite - The Largest Independent Sell-Side Advertising Company
The world's top publishers trust Magnite to help them drive more advertising revenue across every channel and format, including CTV.
Very close - 17
Powering CTV distribution, monetization and advertising | Wurl
We make CTV possible. Wurl delivers solutions to grow viewership, maximize revenue, and strengthen brand value.
Very close - 18
Integral Ad Science | Global Media Measurement & Optimization
Integral Ad Science delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and platforms.
Close - 19
Infolinks - Premium Direct Demand and Supply
Discover what Infolinks smart ads can do for you and start making money from site or blog today! Join now free of charge and monetize your content with us.
Very close - 20
Equativ — The Global End-to-End Media Platform
From signal to outcomes, at scale. Equativ brings together advanced technology, consumer research, and data intelligence to foster improved user experiences and deliver enhanced results.
Very close
Closest first, by how much each site’s offer resembles GumGum’s. Trackers are counted the same way as above. Highlighted technologies are ones GumGum uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what GumGum adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 25 technologies
- Neighbours
- k = 20
- Sites searched
- 9,199
- Vector
- 384-d
- Query
- 34 ms
Competitor map
Each alternative by how close its vector is to GumGum’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- Website builders
- Webflow page source: data-wf-page=
- JavaScript libraries
- GSAP asset https://cdn.prod.website-files.com/gsap/3.15.0/gsap.min.js
- Analytics
- Google Analytics page source: gtag('config', 'G-
- Tag managers
- Google Tag Manager page source: googletagmanager.com/gtm.js
- Live chat & support
- Zendesk TXT v=spf1 ip4:54.208.84.215 ip4:52.73.203.75 ip4:54.208.14.206 ip4:205.1…
- Cookie consent
- OneTrust page source: cdn.cookielaw.org
- CDN
- Amazon CloudFront header x-amz-cf-id: zHzREvBKQqRj5NUks1j7KpEhz3_hh3uZqYmiSSt5Ejsg5QaqRSCm3g==
- Cloudflare header cf-ray: a562fd0b3dc4dc6e-FRA
- jsDelivr asset https://cdn.jsdelivr.net/npm/js-cookie@2/src/js.cookie.min.js
- Email hosting
- Google Workspace MX aspmx.l.google.com
- Microsoft 365 TXT MS=ms18312486
- Email delivery
- Amazon SES TXT v=spf1 ip4:54.208.84.215 ip4:52.73.203.75 ip4:54.208.14.206 ip4:205.1…
- DNS hosting
- Amazon Route 53 NS ns-1141.awsdns-14.org
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=44a2263e26ce3c9d266f5b46b23a66df97871b096…
- Apple Business TXT apple-domain-verification=onjaGl3Axkw6PPki
- Atlassian TXT atlassian-domain-verification=4lyW3y6YeOj7waiFIfdfcYUjvM0c+MeDPKQuSJT…
- Canva TXT canva-site-verification=C5uk6U89b6f5i6Sc2aOw-Q
- Dropbox TXT dropbox-domain-verification=vbtt3h4lw28e
- GlobalSign TXT _globalsign-domain-verification=GeBngTn9j8-utE2irGheYZSAXx6u5iGMQcd_t…
- Google Search Console meta google-site-verification: FMTb01isY8CPWZ5ULprDTmYOOU-6GKzan40wWlskJug
- Miro TXT miro-verification=a0b99cfe615defeeb71174818fa2d4c80747fe67
- OpenAI TXT openai-domain-verification=dv-wA1uNJoCxkX23jhHt22ElNzf
- Salesforce TXT v=spf1 ip4:54.208.84.215 ip4:52.73.203.75 ip4:54.208.14.206 ip4:205.1…
What competitors use
Across the 20 closest sites.
- Google Search Console 19/20
- Google Tag Manager 18/20
- Cloudflare 14/20
- Google Workspace 14/20
- Apple Business 12/20
- Atlassian 12/20
- Microsoft 365 11/20
- Google Fonts · not on gumgum.com 10/20
- OpenAI 10/20
- PHP · not on gumgum.com 10/20
- WordPress · not on gumgum.com 10/20
- HubSpot · not on gumgum.com 9/20
- Amazon Route 53 9/20
- jQuery · not on gumgum.com 7/20
- Adobe 7/20
- Google Analytics 6/20