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google-analytics.com

Google

Who runs Google, what it tracks and what it costs, and the 20 closest web analytics alternatives.

Who’s behind it
Part of google.com
Online since
Unknown
Trackers
Prices
No pricing page
Last price change
–
Closest alternative
Matomo

Measured from Google’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.

We’ll send a link to confirm. Your address is only used for these alerts.

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01 · Who’s behind it

Who runs Google

Google google-analytics.com

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.

Company
No imprint we could read
Part of
google.com Runs this domain’s DNS
Online since
Not in the Internet Archive
Audience
In English

02 · Privacy

What Google tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

tracker that follows visitors

6 of the 20 alternatives below have fewer, 11 have more.

Privacy-friendly alternatives →
Cookie banner
None found
US company
2 tools

  • Tag manager

    Loads further tracking scripts, which we can’t always see.

  • Third-party embeds

    Videos, maps or fonts from other companies, which receive the visitor’s IP address.

03 · Alternatives

Alternatives to Google

Thumbs up if it’s a real alternative to Google, thumbs down if it isn’t.

Fewer trackers than GoogleNo ad trackersRegistered in the EUFree planOnly in English

2 of the 60 sites closest to Google match.

  1. 01
    Mixpanel mixpanel.com Top 1K English Free plan 4 trackers

    Product Intelligence Platform for the AI Era | Mixpanel

    Mixpanel is the product intelligence platform for the AI era, combining analytics, session replay, experiments, feature flags, and AI-powered insights.

    Compare Mixpanel with Google →
  2. 02
    Amplitude amplitude.com Top 1K English Free plan 4 trackers

    Amplitude | A new era for product teams

    From analytics to feedback to code, Amplitude brings AI into every step of building self-improving products. Start free with 2M events per month.

    Compare Amplitude with Google →

Closest first, by how much each site’s offer resembles Google’s. Trackers are counted the same way as above. Highlighted technologies are ones Google uses too. Votes and comments come from visitors and don’t change the order.

04 · History

What changed

Price and policy history →

No changes yet. Each new crawl is compared with the last one, and what Google adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.

The full technology stack and search numbers · 3 technologies
Neighbours
k = 60
Sites searched
9,212
Vector
384-d
Query
41 ms

Built with

JavaScript frameworks
  • AngularJS asset https://ajax.googleapis.com/ajax/libs/angularjs/1.6.6/angular.min.js
Fonts
  • Google Fonts asset https://fonts.googleapis.com/css?family=Roboto:100,300,400,500,700|Google+Sans:400,500|Pr…
Tag managers

Sitemaps

.