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betterment.com

Betterment

Who runs Betterment, what it tracks and what it costs, and the 20 closest robo-advisor alternatives.

Who’s behind it
Not stated
Online since
Unknown
Trackers
Prices
No pricing page
Last price change
–
Closest alternative
Wealthfront

Measured from Betterment’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.

We’ll send a link to confirm. Your address is only used for these alerts.

Visit Betterment

01 · Who’s behind it

Who runs Betterment

Betterment betterment.com

Betterment can help grow your money by making saving and investing easy. Invest in a tailored portfolio, set buckets for your goals, and earn rewards.

Wikidata: an online-investment adviser registered by the U.S. Securities and Exchange Commission

Company
No imprint we could read
Online since
Not in the Internet Archive
Audience
In English

02 · Privacy

What Betterment tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

trackers that follow visitors

13 of the 17 alternatives below have fewer, 3 have more.

Privacy-friendly alternatives →
Cookie banner
None found
US company
2 tools

  • Marketing and email tracking

    Links visits to email campaigns and customer profiles.

  • Tag manager

    Loads further tracking scripts, which we can’t always see.

03 · Alternatives

Alternatives to Betterment

Fewer trackers than BettermentNo ad trackersRegistered in the EUFree planOnly in English

None of the 60 sites closest to Betterment match these filters. We read imprints and pricing pages once a week, so more sites qualify as we get to them.

04 · History

What changed

Price and policy history →

No changes yet. Each new crawl is compared with the last one, and what Betterment adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.

The full technology stack and search numbers · 19 technologies
Neighbours
k = 60
Sites searched
9,221
Vector
384-d
Query
37 ms

Built with

CMS
JavaScript libraries
  • jQuery asset https://cdnjs.cloudflare.com/ajax/libs/jquery/3.5.1/jquery.min.js
Tag managers
Marketing automation
  • HubSpot TXT v=spf1 include:_spf.google.com include:mail.zendesk.com include:_spf.…
Live chat & support
  • Zendesk TXT v=spf1 include:_spf.google.com include:mail.zendesk.com include:_spf.…
Payments
  • Stripe TXT stripe-verification=8fd6090f40444438054e87490e57892bfac4637ad60fe9763…
CDN
  • cdnjs asset https://cdnjs.cloudflare.com/ajax/libs/jquery/3.5.1/jquery.min.js
  • Cloudflare header cf-ray: a577b7b0aa9726b7-HAM
Email hosting
DNS hosting
SaaS tools (verified in DNS)
  • Adobe TXT adobe-sign-verification=4b94c867e1e931b1a18af1804d803c04
  • Apple Business TXT apple-domain-verification=QhlcraKf2GH7is5M
  • Atlassian TXT atlassian-domain-verification=vAerxnXvWTSFhCFSjGQhqYIQjeyCDOZ1Dhv9VQI…
  • Google Search Console TXT google-site-verification=kg6EQqk-G7ag9ZRfvBUjl7_5NOLgWMRwgNCGSHFh5pI
  • Meta Business Suite TXT facebook-domain-verification=ym98yrl5hn51pmg9fbiy6ccaag5fxn
  • OpenAI TXT openai-domain-verification=dv-Hj2rvBVxjqKBoS3uHw7DntPo
  • Salesforce TXT v=spf1 include:_spf.google.com include:mail.zendesk.com include:_spf.…
  • Zoom TXT ZOOM_verify_M5lQqgIRTeGf5S1_ott_uA