vs
Comparison
Equativ vs The Trade Desk
Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.
Equativ (formerly Smart AdServer) provides an advertising technology platform combining ad serving, a supply-side platform, a demand-side platform, curation and retail media tools. It is used to buy, sell and optimize programmatic ads across CTV, video, display and native formats.
The Trade Desk is a demand-side platform (DSP) that lets advertisers and agencies buy and manage programmatic ad campaigns across connected TV, audio, mobile, display, native, video and digital out-of-home, with audience targeting and measurement.
- Company
- Not stated
- Not stated
- Registered in
- Unknown
- Unknown
- Online since
- Unknown
- Unknown
- Audience
- Top 1K
- Smaller site
- Trackers on the homepage
- fewer
- Tag manager: Google Tag Manager
- Third-party embeds: Adobe Fonts, Google Fonts
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- Marketing and email tracking: Marketo
- Tag manager: Adobe Experience Platform Tags, Google Tag Manager
- Privacy-friendly analytics: Cloudflare Web Analytics
- Ad trackers
- None
- None
- Cookie banner
- Didomi
- OneTrust
- Prices
- No pricing page found
- No pricing page found
- Last price change
- –
- –
- Privacy policy changes
- 0
- 0
- Terms changes
- 0
- 0
- Open positions
- –
- –
Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.