vs Comparison

Serpstat vs SpyFu

Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.

Serpstat

Serpstat is an online SEO software suite offering keyword research, competitor analysis, backlink analysis, rank tracking, site audits and PPC ad research, plus an API for SEO data.

SpyFu

SpyFu is an online SEO and PPC research tool that shows the keywords competitors rank for and buy on Google Ads, their ad history and backlinks, plus rank tracking, site audits and an API.

Company
Not stated
Not stated
Registered in
Unknown
Unknown
Online since
Unknown
Unknown
Audience
Smaller site
Smaller site
Trackers on the homepage
fewer
  • A/B testing: VWO
  • Tag manager: Google Tag Manager
  • Third-party embeds: Google Fonts
  • Advertising and retargeting: Google Ads conversion tracking, Meta Pixel
  • Session recording: Microsoft Clarity
  • Visitor analytics: Google Analytics
  • A/B testing: VWO
  • Tag manager: Google Tag Manager
  • Third-party embeds: Google Fonts
Ad trackers
None
Yes
Cookie banner
–
–
Prices
No pricing page found
No pricing page found
Last price change
–
–
Privacy policy changes
0
0
Terms changes
0
0
Open positions
–
–

Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.