yougov.com
YouGov
Who runs YouGov, what it tracks and what it costs, and the 20 closest market research alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- Ipsos
Measured from YouGov’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit YouGov01 · Who’s behind it
Who runs YouGov
YouGov yougov.com
Explore YouGov's market research and data analytics services for valuable insights. Make informed business decisions with our consumer analysis & intelligence.
Wikidata: international internet-based market research firm
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What YouGov tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
9 of the 19 alternatives below have fewer, 4 have more.
Privacy-friendly alternatives →- Cookie banner
- OneTrust
- US company
- 1 tool
03 · Alternatives
Alternatives to YouGov
Thumbs up if it’s a real alternative to YouGov, thumbs down if it isn’t.
20 of the 60 sites closest to YouGov match.
- 01
Market Intelligence built for the agentic era | Morning Consult
Morning Consult is a market intelligence company. We interview 30,000+ people daily on brands, the economy and politics, and deliver it where you work.
Very close - 02
Gallup - Workplace Advisory Services & Global Analytics
Gallup goes beyond management consulting. Learn how our understanding of the human experience helps clients and the billions they serve thrive.
Very close - 03
Drive Growth with Market Research, Consumer Data, & Industry Analysis | Circana
As a leading market research company with in-depth consumer data and industry insights, Circana provides solutions and tools that transform data into actionable retail strategies.
Very close - 04
Global Market Intelligence & Research Agency | Mintel
Mintel is the foundation of market intelligence. We provide consumer & market research, industry expertise & data insights to help you make confident decisions.
Very close - 05
Euromonitor International | Global Market Intelligence - Euromonitor.com
Euromonitor helps you unlock growth with our award-winning research into markets, industries, economies and consumers.
Very close - 06
IDC | Trusted Tech Intelligence
Navigate the changing tech landscape with IDC’s trusted intelligence and insights from 11 billion data points.
Very close - 07
Customer Experience & Research Technology | Forsta
Your industry is our industry. It’s our domain expertise that gives you unmatched technology and guidance that unlocks insights about what’s happening now,
Very close - 08
SurveyMonkey: The World’s Most Popular Survey Platform
Easily create surveys and forms with AI and templates for employee and customer feedback, market research, event registrations and more. Get started free.
Very close - 09
Gemius - Pomiar widowni internetowej, telewizyjnej, radiowej i reklamy zewnętrznej
We are an international research and technology company providing digital and cross-media audience measurement and advanced marketing solutions.
Very close - 10
Forrester Helps Organizations Thrive Through Volatility
Forrester is a leading global market research company that helps organizations exceed customer demands and excel with technology. Learn how Forrester can help.
Very close - 11
Research and Markets - Market Research Reports - Welcome
The world’s largest market research store. Find reports on every industry, containing market forecasts, financial breakdowns, competitor analysis & more.
Very close - 12
We put data to work - Acxiom
Acxiom empowers brands to own their data, identity, and agentic future to maximize the value of their data and technology.
Very close - 13
online rewards program
Very close - 14
Home – Lycos
search engine and web portal
Very close - 15
Moz - SEO Software for Smarter Marketing
Backed by the largest community of SEOs on the planet, Moz builds the tools that make SEO, content marketing, market research, digital PR, and local SEO easy. Start your free trial today!
Very close - 16
PredictIt
PredictIt is a real-money political prediction market, where you can buy and sell shares in the outcome of elections and other political events.
Very close - 17
Bazaarvoice | The UGC Platform for Authentic Shopper Experiences
The leading UGC platform for authentic ratings, reviews, visual UGC, and review syndication that powers discovery, shopper trust, and higher ecommerce conversion.
Very close - 18
Manifold
Manifold is a social prediction game. Bet on news, politics, tech, & AI with play money. Or create your own prediction market.
Very close - 19
TRUECar | Save Time & Money on New & Used Cars for Sale
TrueCar lets you control your car-buying journey. Shop new & used cars, sell your car, and find all the vehicle information you need with our research tools.
Very close - 20
Pinduoduo - Together, More Savings, More Fun
Pinduoduo - Together, More Savings, More Fun
Very close
Closest first, by how much each site’s offer resembles YouGov’s. Trackers are counted the same way as above. Highlighted technologies are ones YouGov uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what YouGov adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 15 technologies
- Neighbours
- k = 60
- Sites searched
- 9,214
- Vector
- 384-d
- Query
- 153 ms
Competitor map
Each alternative by how close its vector is to YouGov’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- Marketing automation
- Marketo TXT v=spf1 ip4:195.49.159.67 ip4:195.49.159.66 ip4:213.252.2.39/32 ip4:46…
- Live chat & support
- Zendesk TXT v=spf1 ip4:195.49.159.67 ip4:195.49.159.66 ip4:213.252.2.39/32 ip4:46…
- Cookie consent
- OneTrust page source: otSDKStub
- A/B testing
- VWO page source: dev.visualwebsiteoptimizer.com
- Monitoring
- New Relic page source: NREUM
- Security
- Imperva header x-iinfo: 60-31580456-31559346 2NNN RT(1793957899362 304) q(0 0 0 1) …
- Email hosting
- Microsoft 365 MX yougov-com.mail.protection.outlook.com
- Email delivery
- Amazon SES TXT v=spf1 ip4:195.49.159.67 ip4:195.49.159.66 ip4:213.252.2.39/32 ip4:46…
- Mailjet TXT v=spf1 ip4:195.49.159.67 ip4:195.49.159.66 ip4:213.252.2.39/32 ip4:46…
- DNS hosting
- Amazon Route 53 NS ns-861.awsdns-43.net
- SaaS tools (verified in DNS)
- GlobalSign TXT globalsign-domain-verification=873632293C3AB66A359D8262B6336467
- Google Search Console TXT google-site-verification=f-Y9UcV5izb5kJbFfNjaIzsUQqSES04vK8d_gWS3UwQ
- Salesforce TXT v=spf1 ip4:195.49.159.67 ip4:195.49.159.66 ip4:213.252.2.39/32 ip4:46…
What competitors use
Across the 20 closest sites.
- Google Search Console 16/20
- Google Tag Manager · not on yougov.com 16/20
- Microsoft 365 16/20
- Atlassian · not on yougov.com 15/20
- Apple Business · not on yougov.com 14/20
- PHP · not on yougov.com 11/20
- Adobe · not on yougov.com 11/20
- DocuSign · not on yougov.com 10/20
- jQuery · not on yougov.com 9/20
- Cloudflare · not on yougov.com 8/20
- OpenAI · not on yougov.com 8/20
- Google Workspace · not on yougov.com 8/20
- Amazon Route 53 8/20
- WordPress · not on yougov.com 8/20
- Meta Business Suite · not on yougov.com 7/20
- Google Fonts · not on yougov.com 6/20