yougov.com

YouGov

Who runs YouGov, what it tracks and what it costs, and the 20 closest market research alternatives.

Who’s behind it
Not stated
Online since
Unknown
Trackers
Prices
No pricing page
Last price change
–
Closest alternative
Ipsos

Measured from YouGov’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.

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Visit YouGov

01 · Who’s behind it

Who runs YouGov

YouGov yougov.com

Explore YouGov's market research and data analytics services for valuable insights. Make informed business decisions with our consumer analysis & intelligence.

Wikidata: international internet-based market research firm

Company
No imprint we could read
Online since
Not in the Internet Archive
Audience
In English

02 · Privacy

What YouGov tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

trackers that follow visitors

9 of the 19 alternatives below have fewer, 4 have more.

Privacy-friendly alternatives →
Cookie banner
OneTrust
US company
1 tool
  • Marketing and email tracking

    Links visits to email campaigns and customer profiles.

  • A/B testing

    Shows visitors different versions of the page to see which works better.

03 · Alternatives

Alternatives to YouGov

Thumbs up if it’s a real alternative to YouGov, thumbs down if it isn’t.

Fewer trackers than YouGovNo ad trackersRegistered in the EUFree planOnly in English

20 of the 60 sites closest to YouGov match.

  1. 01
    Morning Consult morningconsult.com English 1 tracker

    Market Intelligence built for the agentic era | Morning Consult

    Morning Consult is a market intelligence company. We interview 30,000+ people daily on brands, the economy and politics, and deliver it where you work.

    Compare Morning Consult with YouGov →
  2. 02
    Gallup gallup.com Top 10K English 1 tracker

    Gallup - Workplace Advisory Services & Global Analytics

    Gallup goes beyond management consulting. Learn how our understanding of the human experience helps clients and the billions they serve thrive.

    Compare Gallup with YouGov →
  3. 03
    Circana circana.com English 1 tracker

    Drive Growth with Market Research, Consumer Data, & Industry Analysis | Circana

    As a leading market research company with in-depth consumer data and industry insights, Circana provides solutions and tools that transform data into actionable retail strategies.

    Compare Circana with YouGov →
  4. 04
    Mintel mintel.com English No trackers

    Global Market Intelligence & Research Agency | Mintel

    Mintel is the foundation of market intelligence. We provide consumer & market research, industry expertise & data insights to help you make confident decisions.

    Compare Mintel with YouGov →
  5. 05
    Euromonitor International euromonitor.com English 1 tracker

    Euromonitor International | Global Market Intelligence - Euromonitor.com

    Euromonitor helps you unlock growth with our award-winning research into markets, industries, economies and consumers.

    Compare Euromonitor International with YouGov →
  6. 06
    IDC idc.com Top 10K English 1 tracker

    IDC | Trusted Tech Intelligence

    Navigate the changing tech landscape with IDC’s trusted intelligence and insights from 11 billion data points.

    Compare IDC with YouGov →
  7. 07
    Forsta forsta.com English 1 tracker

    Customer Experience & Research Technology | Forsta

    Your industry is our industry. It’s our domain expertise that gives you unmatched technology and guidance that unlocks insights about what’s happening now,

    Compare Forsta with YouGov →
  8. 08
    SurveyMonkey surveymonkey.com Top 1K English No trackers

    SurveyMonkey: The World’s Most Popular Survey Platform

    Easily create surveys and forms with AI and templates for employee and customer feedback, market research, event registrations and more. Get started free.

    Compare SurveyMonkey with YouGov →
  9. 09
    Gemius gemius.pl Top 10K English No trackers

    Gemius - Pomiar widowni internetowej, telewizyjnej, radiowej i reklamy zewnętrznej

    We are an international research and technology company providing digital and cross-media audience measurement and advanced marketing solutions.

    Compare Gemius with YouGov →
  10. 10
    Forrester forrester.com Top 10K English 1 tracker

    Forrester Helps Organizations Thrive Through Volatility

    Forrester is a leading global market research company that helps organizations exceed customer demands and excel with technology. Learn how Forrester can help.

    Compare Forrester with YouGov →
  11. 11
    Research and Markets researchandmarkets.com English 1 tracker

    Research and Markets - Market Research Reports - Welcome

    The world’s largest market research store. Find reports on every industry, containing market forecasts, financial breakdowns, competitor analysis & more.

    Compare Research and Markets with YouGov →
  12. 12
    Acxiom acxiom.com English 1 tracker

    We put data to work - Acxiom

    Acxiom empowers brands to own their data, identity, and agentic future to maximize the value of their data and technology.

    Compare Acxiom with YouGov →
  13. 13
    Swagbucks swagbucks.com English No trackers

    online rewards program

    Compare Swagbucks with YouGov →
  14. 14
    Lycos lycos.com Top 10K English 1 tracker

    Home – Lycos

    search engine and web portal

    Compare Lycos with YouGov →
  15. 15
    Moz moz.com Top 10K English 1 tracker

    Moz - SEO Software for Smarter Marketing

    Backed by the largest community of SEOs on the planet, Moz builds the tools that make SEO, content marketing, market research, digital PR, and local SEO easy. Start your free trial today!

    Compare Moz with YouGov →
  16. 16
    PredictIt predictit.org English 1 tracker

    PredictIt

    PredictIt is a real-money political prediction market, where you can buy and sell shares in the outcome of elections and other political events.

    Compare PredictIt with YouGov →
  17. 17
    Bazaarvoice bazaarvoice.com Top 10K English 1 tracker

    Bazaarvoice | The UGC Platform for Authentic Shopper Experiences

    The leading UGC platform for authentic ratings, reviews, visual UGC, and review syndication that powers discovery, shopper trust, and higher ecommerce conversion.

    Compare Bazaarvoice with YouGov →
  18. 18
    Manifold manifold.markets English No trackers

    Manifold

    Manifold is a social prediction game. Bet on news, politics, tech, & AI with play money. Or create your own prediction market.

    Compare Manifold with YouGov →
  19. 19
    TRUECar truecar.com English No trackers

    TRUECar | Save Time & Money on New & Used Cars for Sale

    TrueCar lets you control your car-buying journey. Shop new & used cars, sell your car, and find all the vehicle information you need with our research tools.

    Compare TRUECar with YouGov →
  20. 20
    Pinduoduo pinduoduo.com Top 10K English No trackers

    Pinduoduo - Together, More Savings, More Fun

    Pinduoduo - Together, More Savings, More Fun

    Compare Pinduoduo with YouGov →

Closest first, by how much each site’s offer resembles YouGov’s. Trackers are counted the same way as above. Highlighted technologies are ones YouGov uses too. Votes and comments come from visitors and don’t change the order.

04 · History

No changes yet. Each new crawl is compared with the last one, and what YouGov adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.

The full technology stack, the competitor map and search numbers · 15 technologies
Neighbours
k = 60
Sites searched
9,217
Vector
384-d
Query
34 ms

Competitor map

Each alternative by how close its vector is to YouGov’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.

similarity × popularity

SwagbucksAcxiomForresterGemiusSurveyMonkeyForstaIDCMintelGallupMorning Consult

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