xero.com
Xero
Who runs Xero, what it tracks and what it costs, and the 20 closest accounting software alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- FreshBooks
Measured from Xero’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Xero01 · Who’s behind it
Who runs Xero
Xero xero.com
Xero software for small businesses connects you to your bank, accountant, bookkeeper, and other business apps. Start a free trial today.
Wikidata: Accounting software company
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What Xero tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
None of the 15 alternatives below has fewer; 12 have more.
Privacy-friendly alternatives →- Cookie banner
- OneTrust
We found no trackers, ad pixels or third-party embeds on Xero’s homepage.
03 · Alternatives
Alternatives to Xero
Thumbs up if it’s a real alternative to Xero, thumbs down if it isn’t.
3 of the 60 sites closest to Xero match.
- 01
Semrush: Your Unfair Advantage for Growing Brand Visibility
Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.
Very close - 02
AI-powered enterprise work management software | Wrike
Wrike is the trusted work delivery platform for people and AI. We help enterprises reach the outcome faster, without losing control of how work gets done.
Very close - 03
The AI Workspace for People & Agents | monday.com
Get more work done with AI agents that work side by side with your people. Execute, manage, and operate together on one AI Workspace to drive business results.
Very close
Closest first, by how much each site’s offer resembles Xero’s. Trackers are counted the same way as above. Highlighted technologies are ones Xero uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Xero adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 21 technologies
- Neighbours
- k = 60
- Sites searched
- 9,216
- Vector
- 384-d
- Query
- 89 ms
Competitor map
Each alternative by how close its vector is to Xero’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- CMS
- Adobe Experience Manager page source: /content/dam/xero/
- JavaScript frameworks
- Cookie consent
- OneTrust page source: otSDKStub
- Payments
- Stripe TXT stripe-verification=1f0a1916d0e18dc85bcc3aca0f808d17d1c3aaf3e70cec2fc…
- Monitoring
- New Relic page source: NREUM
- Security
- Akamai Bot Manager cookie bm_sz
- CDN
- Akamai header x-akamai-transformed: l - 0 -
- Hosting
- Amazon Web Services header server: AmazonS3
- Email hosting
- Google Workspace MX aspmx.l.google.com
- Microsoft 365 TXT MS=ms88298519
- DNS hosting
- Amazon Route 53 NS ns-1911.awsdns-46.co.uk
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=6f8fdf1a-fcdb-453b-9a01-62e4186d2dbe
- Apple Business TXT apple-domain-verification=ICzVp76nweD0DT7w
- Atlassian TXT atlassian-domain-verification=4Lha4JpE5bnhxI2bDRY9Ju9jYadbwT57ItPkeM4…
- Canva TXT canva-site-verification=ItFzzP0M9Ch8BwC71duQ-Q
- Google Search Console TXT google-site-verification=2edb04a9-a261-43b4-b42b-498ec997840d
- Meta Business Suite TXT facebook-domain-verification=mffj3ih2aqbcysyyop4fw6tos8pj20
- Miro TXT miro-verification=bb49f8d5cc111cc9ea88086eb455e318a6ee2da4
- Notion TXT notion-domain-verification=LEnjDYzEG1VYr7lsxzaLQbCHtlOl8AzaKRsKicgjxnE
- OpenAI TXT openai-domain-verification=dv-FQE6XCjB90TsT7OHqrKpmzUc
What competitors use
Across the 20 closest sites.
- Google Search Console 20/20
- Microsoft 365 10/20
- Apple Business 9/20
- Atlassian 9/20
- DocuSign · not on xero.com 9/20
- Google Workspace 8/20
- Meta Business Suite 8/20
- OpenAI 8/20
- Cloudflare · not on xero.com 7/20
- OneTrust 7/20
- Adobe 6/20
- GlobalSign · not on xero.com 6/20
- Google Tag Manager · not on xero.com 6/20
- HubSpot · not on xero.com 6/20
- Salesforce · not on xero.com 5/20
- Amazon Route 53 5/20