Which?

01 · Who’s behind it

Who runs Which?

Which? which.co.uk

Which? works for you reviewing products and services, so that you make the best purchase decisions for your needs.

Wikidata: United Kingdom consumer organisation, officially known as Consumers' Association

Company

No imprint we could read

Online since

Not in the Internet Archive

Audience

In English

02 · Privacy

What Which? tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

1. 01
   Consumer Reports consumerreports.org Top 10K English 1 tracker

   Product Reviews and Ratings, Buying Advice and Consumer Advocacy - Consumer Reports

   Get unbiased ratings and reviews for 10,000+ products and services from Consumer Reports, plus trusted advice and in-depth reporting on what matters most.

   • Amazon CloudFront
   • Google Search Console
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   • Meta Business Suite
   • Adobe Experience Manager

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2. 02
   ConsumerAffairs® consumeraffairs.com English 3 trackers

   ConsumerAffairs®: Research. Review. Resolve.

   ConsumerAffairs.com: Knowledge is Power! Consumer news, reviews, complaints, resources, safety recalls

   • Apple Business
   • Atlassian
   • Google Search Console
   • Google Workspace
   • Meta Business Suite
   • Salesforce

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3. 03
   RTINGS rtings.com English 5 trackers

   Reviews and Ratings - RTINGS.com

   Find the best products for your needs, based on our reviews, ratings and recommendations.

   • Amazon SES
   • Atlassian
   • Amazon CloudFront
   • Google Search Console
   • Microsoft 365
   • Amazon Route 53

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4. 04
   WebMD webmd.com Top 10K English 2 trackers

   WebMD - Better information. Better health.

   The leading source for trustworthy and timely health and medical news and information. Providing credible health information, supportive community, and educational services by blending award-winning expertise in content, community services, expert commentary, and medical review.

   • Google Search Console
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   • Meta Business Suite
   • Microsoft 365
   • OneTrust
   • Adobe

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5. 05
   edmunds.com Top 10K

   American automotive resource company

   • Apple Business
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   • Miro
   • Amazon Route 53

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6. 06
   ManualsLib manualslib.com Top 10K English

   online library of manuals

   • Cloudflare
   • Cloudflare DNS

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7. 07
   Statista statista.com Top 1K English 2 trackers

   Statista - The Statistics Portal for Market Data, Market Research and Market Studies

   Find statistics, consumer survey results and industry studies from over 22,500 sources on over 60,000 topics on the internet's leading statistics database

   • Amazon SES
   • Atlassian
   • Amazon CloudFront
   • Google Search Console
   • Google Tag Manager
   • Microsoft 365

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8. 08
   UpToDate uptodate.com English No trackers

   UpToDate

   medical software company

   • Google Search Console
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   • Amazon Route 53
   • Salesforce
   • Java
   • reCAPTCHA

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9. 09
   SmartCustomer sitejabber.com English 1 tracker

   Find Real Business Reviews & Ratings | SmartCustomer

   SmartCustomer - your source for ratings and reviews. Find the truth about 130K+ businesses with real insights from 200M+ customers.

   • Google Tag Manager
   • Google Workspace
   • OneTrust
   • Amazon Route 53
   • Salesforce
   • Cloudflare

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10. 10
    Mintel mintel.com English No trackers

    Global Market Intelligence & Research Agency | Mintel

    Mintel is the foundation of market intelligence. We provide consumer & market research, industry expertise & data insights to help you make confident decisions.

    • Atlassian
    • Amazon CloudFront
    • Microsoft 365
    • Amazon Route 53
    • Adobe
    • CookieYes

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11. 11
    Trustpilot trustpilot.com Top 1K

    Danish freemium review website

    • Apple Business
    • Atlassian
    • Google Search Console
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    • Miro
    • OneTrust

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12. 12
    Lifehacker lifehacker.com Top 10K English 6 trackers

    Lifehacker | Do everything better

    Lifehacker is the ultimate authority on optimizing every aspect of your life. Do everything better.

    • Google Search Console
    • Google Workspace
    • OneTrust
    • Chartbeat
    • Cloudflare
    • Cloudflare DNS

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13. 13
    Feefo feefo.com English 3 trackers

    Feefo for Business | Verified Customer Reviews Platform

    Our review platform helps businesses and consumers make better decisions based on authentic customer feedback from customer and product reviews.

    • Atlassian
    • Google Search Console
    • Google Tag Manager
    • Google Workspace
    • Microsoft 365
    • Miro

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14. 14
    CNET cnet.com Top 1K English 4 trackers

    CNET: Product reviews, advice, how-tos and the latest news - CNET

    Get full-length product reviews, the latest news, tech coverage, daily deals, and category deep dives from CNET experts worldwide.

    • Atlassian
    • Google Search Console
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    • OneTrust

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15. 15
    Best Buy bestbuy.com Top 1K English No trackers

    Best Buy International: Select your Country - Best Buy

    Shop online at Best Buy in your country and language of choice. Best Buy provides online shopping in a number of countries and languages.

    • Atlassian
    • Google Search Console
    • Microsoft 365
    • OneTrust
    • Adobe
    • Akamai

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16. 16
    Good Housekeeping goodhousekeeping.com Top 10K English No trackers

    Good Housekeeping: Trusted Home Advice, Product Reviews & Recipes

    Discover expert-tested product reviews, modern home tips, cleaning hacks, new recipes, health advice and more from Good Housekeeping. Since 1885, we've helped you make smart choices for your home and life.

    • Google Search Console
    • Meta Business Suite
    • Microsoft 365
    • OneTrust
    • Amazon Route 53
    • GlobalSign

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17. 17
    Healthline healthline.com Top 10K English 2 trackers

    Healthline: Medical information and health advice you can trust.

    We're committed to being your source for expert health guidance. Come to us in your pursuit of wellness.

    • Apple Business
    • Atlassian
    • Amazon CloudFront
    • Google Search Console
    • Google Workspace
    • Meta Business Suite

    0 say Healthline is a good alternative to Which? 0 say Healthline isn’t a real alternative to Which?

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18. 18
    Bazaarvoice bazaarvoice.com Top 10K English 1 tracker

    Bazaarvoice | The UGC Platform for Authentic Shopper Experiences

    The leading UGC platform for authentic ratings, reviews, visual UGC, and review syndication that powers discovery, shopper trust, and higher ecommerce conversion.

    • Apple Business
    • Atlassian
    • Google Search Console
    • Google Tag Manager
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    • Microsoft 365

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19. 19
    ZDNET zdnet.com Top 10K English 4 trackers

    News and Advice on the World's Latest Innovations | ZDNET - ZDNET

    see all latest

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20. 20
    PCWorld pcworld.com Top 10K English 5 trackers

    PCWorld

    PCWorld helps you navigate the PC ecosystem to find the products you want and the advice you need to get the job done.

    • Google Search Console
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    • Microsoft 365
    • Mimecast

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Closest first, by how much each site’s offer resembles Which?’s. Trackers are counted the same way as above. Highlighted technologies are ones Which? uses too. Votes and comments come from visitors and don’t change the order.

04 · History

No changes yet. Each new crawl is compared with the last one, and what Which? adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.